Blog

March 9, 2015April 24, 2018

A record breaking number of visitors to Mido 2015

More than 49,000 visitors walked the aisles of Mido this year, for the Italian optical industry show, up 8.7% compared to 2014.

More than half of the visitors (56%) were from outside of Italy, a proportion similar to that of the previous year. Mido had also increased its attendance in 2014 by 5.4%.

The President of Mido, Cirillo Marcolin noted the reorganization of pavilions, which increased the exhibition space by 10% contributed to the success of this year’s campaign. This space was quickly filled by 150 companies that came to exhibit their products at Mido for the first time.

In 2016, Mido will take place from February 27 to February 29.

March 6, 2015April 24, 2018

Contact lenses commonly purchased online

According to a study by The Vision Council, American patients are more likely to use the Internet to shop for contact lenses rather than ophthalmic or sunglass eyewear.

More than a quarter (28.4%) of American consumers used the Internet when purchasing contact lenses, compared to 19.5% for sunglasses, 19.1% for ophthalmic frames and 8% for reading glasses.

However, less than a quarter (24%) of consumers buy directly online. Most use Internet to compare styles, brands and prices and to find a physical point of sale.

In Canada, ophthalmologists and optometrists are concerned about the online purchase of contact lenses, due to the risks involved with certain lenses that are not approved by Health Canada or that do not suit the vision needs of wearers.

March 6, 2015April 24, 2018

Discover Newly Launched eckleburg Eyewear

Eckleburg eyewear was launched around one simple idea: eyewear for individuals.

“We’ve been very fortunate to have found and partnered with an amazing group of eyewear designers who share our passion for ideas like authenticity, innovation and individuality,” notes partner Michael Tovey.

“More than anything each of the brands we represent share a passion for eyewear and a desire to create something special. I’ve been in this business for more than 25 years – and working with this group of brand partners has completely reignited my passion for eyewear.”

The brands eckleburg represent in North America stand for authenticity, innovation, fashion and value. Their brands are: L.G.R, EBLOCK, Dolpi and Bob Sdrunk.

www.eckleburgeyewear.com

March 6, 2015April 24, 2018

A New Leader is Added to the Sàfilo Sports Division

Kevin Hyland is the new Sàfilo North American sport channel sales leader.

In this role, he will be responsible for Sàfilo sports and outdoor lifestyle brands like Suncloud by Polaroid, Smith Optics and future brands in this segment.

Kevin Hyland’s first tasks will be working with Smith brand leadership and Safilo global commercial leadership teams to further the success of the sports brands’ performance eyewear, goggles, snow and bike helmets in the North American markets.

Kevin Hyland previously worked for well-known brands, such as adidas, Converse, Gatorade and Nike.

March 5, 2015April 24, 2018

Mad in Italy Features Colourful, New Nature Inspired Frames

Mad in Italy present three, new, nature inspired models, two with front face in metal (Edera and Giglio) and one in acetate (Girasole). They capture attention with the chromatic effects of the temples, produced with multicolour gluing that creates original contrasts “stolen” from nature: butterfly wings, tropical fish, rare flowers and bird feathers represent the source of inspiration for this unusual palette of tones.

Edera, Giglio and Girasole are available in 8 different colour versions. The models represent the perfect match between versatile style and a new form of femininity that finds its essence in the harmony of the surrounding world.

Distributed by Centennial Optical. www.centennialoptical.com