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Altina Schinasi: An Iconic Legacy of Style and Innovation

Optik MArch-April Sarah Bureau article Altina Schinasi

By Sarah Bureau, RO

Altina Schinasi, a visionary artist, filmmaker, and designer, revolutionized the world of fashion eyewear with her innovative designs and creative spirit. Born in New York City in 1907 to a Sephardic Jewish family that had emigrated from the Ottoman Empire, Schinasi’s background was rich with cultural influences that would later shape her unique approach to design.

The Birth of the Harlequin Frame

One day, in the 1930s, Altina was walking down a New York city street when she happened upon an Optician’s office.  In the window she noticed an image of a model wearing eyeglasses which she thought were truly ugly.  Something out of the “time of Benjamin Franklin”.  Her artistic mind couldn’t help but wonder why anyone would wear something so hideous and thought there must be a way to create eyewear that flattered the female face.  “Surely, there must be some way to design eyeglasses that could be attractive! What looks good on a face? What adds to a face? What could a woman wear on her face that would be romantic?” she pondered. 

Optik March-April 2025 Sarah Bureau article - harlequin mask and harlequin frame

Her inspiration came from the beautiful Harlequin masks worn during Carnival in Venice, Italy.  With her background as an artist and sculptor, she went to work to create the first iterations of what would become Schinasi’s most iconic contribution to eyewear fashion; the invention of the Harlequin frame, now commonly known as the “cat-eye” frame.  These frames featured upswept angles and an elegant, feminine silhouette that distinguished them from the round, utilitarian spectacles of the time.

Schinasi, however, struggled to find a manufacturer willing to produce her unconventional design.  Frame makers laughed at her invention, going so far as to tell her they would let her know when they wanted to make eyewear for the lunatic asylums. Unphased, her perseverance finally paid off when local optician Lugene agreed to create a prototype in exchange for temporary exclusivity on the designs.

Optik March-April 2025 Sarah Bureau article - Altina Schinasi- Marilynn Monroe

The Harlequin frames became an instant sensation, embraced by Hollywood starlets and fashionable women across the globe. They were seen on the likes of Audrey Hepburn and Marilyn Monroe, cementing their status as a must-have fashion accessory. Schinasi’s frames were not just a fashion statement; they were a departure from the bland and uninspired designs that dominated the market. Her innovative approach combined functionality with high fashion, making eyewear a key element of personal style.

Designing with Purpose

Schinasi was not only driven by aesthetics but also by the desire to empower women through her designs. The Harlequin frame, with its bold and confident look, became a symbol of independence and self-expression for women in an era where such qualities were just beginning to gain societal acceptance. Schinasi’s frames were more than just accessories; they were statements of individuality and strength.

Optik March-April 2025 Sarah Bureau article - Altina Schinasi- harelquin sunglasses

Beyond the Harlequin frame, Schinasi’s design philosophy was deeply rooted in her belief that fashion should be accessible and empowering. She often collaborated with other artists and designers, fostering a creative environment that encouraged innovation and experimentation. Her work set a precedent for future generations of eyewear designers, proving that glasses could be both functional and fashion-forward.

A Lasting Impact

The legacy of Altina Schinasi’s eyewear designs continues to influence fashion today. The cat-eye frame remains a timeless classic, reinvented and reinterpreted by countless designers over the decades. Schinasi’s work paved the way for innovative eyewear design. Her contributions to the industry have cemented her status as a pioneer and a true godmother of fashion eyewear.

Moreover, her influence extended beyond just the design of eyewear. Schinasi’s commitment to quality and attention to detail set new standards in the industry. Her approach to design was holistic, considering not only the aesthetic appeal of her frames but also their comfort and practicality.

Recognition and Awards

Throughout her career, Schinasi received numerous accolades for her contributions to design and the arts. In 1939, she was honored with a Lord & Taylor American Design Award for her Harlequin frame.

Schinasi’s achievements in other artistic fields further solidified her reputation as a multifaceted and innovative creator. Her documentary “George Grosz’ Interregnum” won the Golden Lion at the Venice Film Festival in 1960.  Her sculptures, often created from found objects and everyday materials, were celebrated for their whimsical and thought-provoking nature. Schinasi’s paintings, characterized by bold colours and dynamic compositions, reflected her vibrant personality and her deep appreciation for beauty in all its forms.

Inspiration for Future Generations

Altina Schinasi’s story is one of resilience, creativity, and breaking boundaries. Her innovative spirit and determination to challenge the status quo continue to inspire designers and artists around the world. Schinasi’s eyewear designs remind us that fashion can be a powerful medium for self-expression and empowerment.

Altina Schinasi’s contributions to the world of fashion eyewear are immeasurable. Her Harlequin frames revolutionized the industry and became a timeless symbol of style and sophistication. Schinasi’s legacy lives on through her designs, which continue to inspire and captivate fashion enthusiasts.  Her work remains a cornerstone of fashion eyewear design, embodying the perfect blend of form and function. Schinasi’s vision and creativity have left an indelible mark on the industry, ensuring that her influence will be felt for generations to come.

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Meet Jackie – Where Art Meets Attitude

Optik Voila May-June 2025 AYA Jackie

Turn heads with AYA’s Jackie, the ultimate glam sunnies featuring Corrine Hunt’s exclusive Eagle Playing design—a powerful symbol of strength and freedom. With bold, oversized frames in Teal Tortoise over Crystal and Gloss Black over Crystal, Jackie brings fierce fashion, flawless coverage, and all-day comfort. Your new statement staple awaits!

Distributed by Claudia Alan: www.claudiaalan.com

About AYA Optical:

Celebrate Indigenous Art with Us!

We believe that art is transformative, and that eyewear can be the canvas to share stories and art from around the world. AYA Eyewear was first launched in 2009 in collaboration with renowned First Nations Artist Corrine Hunt and has continued to flourish and grow every year. 

We are committed to the details and realize that beautiful design takes time, precision, and attention, so we don’t cut corners. We stand by our product. We treat our artists as our partners and make sure that their stories and art are always shared in the most heartfelt authentic way.

We take pride in our service and seek opportunities to give back to the communities we serve and the artist’s charities of choice.

AYA Eyewear is truly a brand that stands out from the crowd and is loved by Indigenous and non-Indigenous communities alike.

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Marcolin and GUESS? Further Extend Their Eyewear Licensing Agreement Through 2040

Marcolin Eyewear

Marcolin and GUESS?, Inc. announced today the early renewal of their exclusive licensing agreement for the design, production and worldwide distribution of GUESS and Marciano sunglasses and eyeglasses.

The partnership, already lasting until 2030, has been further extended until 2040, strengthening the excellent relationship between the two companies. Since over 30 years, GUESS has represented the pillar brand in the premium segment for Marcolin, with a wide range of eyewear that perfectly embodies the core values of the brand, with timeless and stylish designs. Classic GUESS shapes are updated with a modern twist using daring colour combinations, sparkling glitter, exotic animal prints and reflective mirrored shades for head turning styles to wear all season long.

Guess Eyewear Sun

Fabrizio Curci, Marcolin CEO & General Manager, commented: “We are truly excited about this early renewal agreement, as it reaffirms the strength and significance of our collaboration with GUESS, one of our pillar brands and a globally renowned lifestyle icon. Renewing ahead of schedule is a strong vote of confidence in the work we are doing, and we take great pride and commitment in continuing this journey together with the GUESS family”.

Paul Marciano, Co-founder & Chief Creative Officer of GUESS?, added: “By extending our agreement with Marcolin, we are positioned to be collaborating together for almost half a century! This is truly a testament to the commitment and enormous trust we have in their partnership. I am excited about the successful future we will have together.”

Click HERE for the press release.

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Transitions® PRO Site Gets a Refresh: All-New Resources and Tools Now Available for ECPs

Transitions Optical logo 2024 noir

Transitions® Optical announces the launch of its refreshed Transitions PRO Site for Canadian eyecare professionals at transitions.com/en-canadapro. Featuring a new menu structure and an expanded library of downloadable content, the enhanced PRO site empowers ECPs to educate patients about Transitions® GEN S™ lenses and effectively promote in-store offerings.

The redesigned platform centralizes all key resources in one place from certification modules to social media content, giving ECPs a practical and streamlined experience when searching for tools to support patient communication.

Transitions Canada pro website

Highlights of the New Transitions® PRO Site Update:

  • Simplified Navigation: A refreshed menu makes it easier than ever to explore available tools and access downloads for in-store and online use.

  • The 5-Star Transitions® Color Match™ Section:
    • One-pager that explains how the tool works
    • QR code display
    • Demo videos for staff or digital screens
    • Images optimized for ECP newsletters and social media
  • A comprehensive FAQ section to answer common patient questions
  • GEN S™ On-Demand Certification:
    ECPs can earn 1 continuing education credit at their own pace by completing the official Transitions® GEN S™ training module online.
  • All About GEN S™:
    A dedicated section that provides insight into the technology, benefits, and features of Transitions® GEN S™ lenses.
  • GEN S™ Social Media Kit:
    Includes B2C videos, static visuals and gifs, and pre-packaged social media posts that are ready for ECPs to use on their channels to drive engagement and awareness.

Together, these updates support eyecare professionals in confidently recommending Transitions® GEN S™ lenses while also ensuring that patients fully understand their benefits and customization options.

“From in-depth education to easy-to-share media, our upgraded PRO site is designed to be a one-stop resource for Canadian ECPs,” said Arnaud Rajchenbach, Marketing & Sales Manager at Transitions Canada. “We want to simplify the communication process, help practices grow their Transitions business, and ultimately enhance the overall patient experience.”

To explore the new tools and start downloading content, visit: transitions.com/en-canadapro. For any additional information, please contact us as cscanada@transitions.com

Click HERE for the press release.

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ClearVision Announces TBSP: New Program for Maximizing Profit with Managed Care Patients

TBSP ClearVision logo and four frames

ClearVision Optical is introducing Tablespoon by ClearVision (TBSP), a new program designed to maximize profitability with managed vision care plans.

The TBSP program was created to help eyecare professionals who are struggling with managed care profitability. As more patients stay within their benefit allotments, ECPs continue to face confusion about whether managed care is profitable for them.

TBSP addresses this problem with a flexible, high-margin solution built to maximize profit potential with recognizable brands.

Clearvision ADV_M612 ADV_W904

With three ways to join and contract pricing, the program helps ECPs preserve profitability with managed care and zero pay patients without sacrificing style or patient satisfaction. All styles in the program are warranty-covered and exchangeable. Altogether, practices can profit over $5,000 with their initial enrollment.

TBSP includes curated collections from brands patients know and trust, including Ellen Tracy, Jessica McClintock, Ocean Pacific, and ClearVision’s managed care–focused CVO Advantage collection.

Managed care profitability is growing more salient as ECPs experience multiplying pressures on their margins. A ClearVision survey found that 71% of ECPs have seen wholesale frame prices grow over the past year, while 76% of ECPs said just as many or more patients are staying within their vision plans.

Given managed care complexities and increasing pressure on margins, it’s no surprise ClearVision found that 68% of ECPs are currently or plan to look for products that help them improve profitability with managed care patients.

“TBSP is more than a program—it’s a practical answer to real challenges ECPs are facing right now,” said David Friedfeld, co-owner and president of ClearVision Optical. “We recently launched TBSP as a pilot, and we already have customers who are enrolled and experiencing significant margin increases.”

To learn more about TBSP and request more information from ClearVision click here.

Click HERE for the press release.

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