Safilo has signed a nine-year licensing agreement with Fendi for the design, manufacture and worldwide distribution of Fendi optical frames and sunglasses and has renewed its licencing agreement with Marc Jacobs until 2024.

 

Marchon has been the worldwide distributor of Fendi eyewear since 2005. The current agreement will be respected until it ends in January 2014.

 

Proud of the agreement, Roberto Vedovotto, CEO of Safilo, says that Fendi’s fashion know-how will be transferred to the new eyewear collections, thanks to Safilo’s expertise. Pietro Beccari, chairman and CEO of Fendi, says that the two groups share common values and intentions and praises Safilo’s obsession for quality and innovation. 

 

Safilo and Marc Jacobs did not wait for the natural end of the current agreement to announce its renewal to December 31, 2024. “The Marc Jacobs and Marc by Marc Jacobs eyewear collections are a huge success and are considered as trendsetters all over the world,” says Roberto Vedovotto, who attributes the success to Marc Jacobs’s irreverent attitude, which is reflected in its designs.

 

Fendi and Marc Jacobs are both part of the LVMH Group.

Sources: http://www.safilo.com/en/PR_2013-06-12_safilo-group-and-fendi-announce-a-new-9-year-licensing-agreement

http://www.safilo.com/en/PR_2013-06-12_safilo-group-and-marc-jacobs-announce-the-early-renewal-of-the-licensing-agreement-for-marc-jacobs-and-marc-by-marc-j_

 

 

 

Perceptual learning techniques could help older people with central vision loss, according to an article published in Optometry and Vision Science.

 

Perceptual learning is used in the case of young patients with amblyopia. However, until recently, the scientific community thought that the visual system in older adults no longer had enough plasticity to benefit from this approach.

 

The article by Dr. Susana Chung could change that. She found that people with central vision loss could adopt another location in the macula to accomplish their visual tasks. She conducted various experiments on six patients to check whether they could be trained to better see using this part of the eye. The results show that, on average, the patients could read 50% faster after training.

 

The author of the article says that the exercises do not improve visual acuity. Older people still needed large-print books or magnification to see print. And the progress disappeared when the patients stopped training. Yet, the research shows that older patients retain their visual plasticity, which could lead to new vision rehabilitation strategies.

Source:

http://www.sciencedaily.com/releases/2013/05/130528100135.htm

Prostaglandin analogues, drugs which lower intraocular pressure, are often prescribed to people with glaucoma. However, a recent study found that they are not harmless.

 

It was already known that prostaglandin analogues (PGAs) could produce certain side effects, such as blurred vision, dryness or changes in eye colour. A new study, recently published in PLOS ONE, describes other side effects, namely the loss of periorbital fat in the upper and lower lid and the presence of ptosis (the drooping of an organ due to slackening of the muscles or ligaments that support it). Ptosis of the upper lid could aggravate visual field loss.

 

The researchers studied 343 patients over 7 months in 2011. “Because PGAs are a first line of treatment for glaucoma, these results provide physicians with one reason to reconsider when they should be added in new patients, particularly those where the aim is to prevent glaucoma such as in ocular hypertension patients or glaucoma suspects,” said Dr. Louis R. Pasquale, director of the Glaucoma Service at Massachusetts Eye and Ear.

Source: http://www.sciencedaily.com/releases/2013/05/130521121505.htm

 

German scientists have recently discovered that rats move their eyes in opposite directions in both the horizontal and the vertical plane when running around.

 

This surprising discovery means that it’s impossible for these animals to fuse the visual information into a single image, like humans do. Their eye movements, however, enable them to  see the space above them at all times. This could be an adaptation to help them deal with the threat from predatory birds, which most rodents face.

 

In humans, the eyes must continually be aligned in the same direction in order to be able to focus on an object. A deviation of less than a single degree of the field of view is enough to cause double vision. In rats, the opposing eye movements between left and right eye mean that the line of vision varies as much as 40 degrees in the horizontal plane and up to 60 degrees in the vertical plane.  

 

The researchers from the Max Planck Institute for Biological Cybernetics claim that, although these movements prevent the two visual fields from fusing, and thus the perception of a clear, 3-dimensional image, the permanent visibility in the direction of a potential attack from the sky greatly improves the animal’s chances of survival.

 

Source: http://www.alphagalileo.org/ViewItem.aspx?ItemId=131503&CultureCode=en

A visual test recently showed that the brains of people with high IQ scores process sensory information differently.

 

According to the authors of a paper published in Current Biology, the brains of these people are automatically more selective when they perceive objects in motion, and are more likely to suppress larger background motion.

 

“It is not that people with high IQ are simply better at visual perception,” explains Duje Tadin of the University of Rochester. “Instead, their visual perception is more discriminating. They excel at seeing small, moving objects but struggle in perceiving large, background-like motions.”

 

The authors believe that it is not a conscious strategy but instead something automatic and fundamentally different about the way their brains work. This skill could be practical in a world filled with more information than we can absorb. This would explain why some brains are more efficient than others.

 

Source: http://www.medicalnewstoday.com/articles/260966.php