Transitions® showcased Gen STM at the Festival d’été de Québec from July 4 to July 14. Located on Grande Allée, the booth featured an eye-catching setup that attracted festivalgoers eager to explore the offerings.
Each evening from 4 PM to 10 PM, Transitions welcomed over 100 visitors eager to learn about the GEN S lenses, test them, try them out, and get their questions answered about Transitions. Launched earlier this year, Transitions GEN S is recognized as the fastest1 dark lens in the clear-to-dark photochromic category, transitioning from fully clear indoors to darkening in just seconds2 outdoors while adapting seamlessly to changing light conditions.
Key Features of Transitions GEN S:
- GEN SPEED™: Ultra-responsive to light
- Transitions GEN S is the fastest dark lens2 in the clear-to-dark photochromic category. It is fully clear indoors and darkens in seconds3 outdoors. It is ultra-responsive to light, reaching category three levels of darkness in 25 seconds4 and fading back in less than two minutes5. When asked, 88% of wearers agreed that Transitions GEN S lenses adapted so fast to light that they didn’t or barely noticed the change6.
- GEN STYLE™: Spectacular colour palette
- Transitions GEN S is available in eight exclusive colours, including a brand-new addition: Transitions GEN S ruby. All colours have been optimized to be true to tone at all stages, offering vibrant tints in any light. While being fully clear indoors and beautifully coloured outdoors, Transitions GEN S provides endless possibilities of pairing to complement any look.
- GEN SMART™: HD vision at the speed of your life
- Transitions GEN S offers better vision quality, faster to ensure a continuous visual experience 7A versus clear lenses. During fade back, tests have shown a 39.5% improvement in contrast sensitivity 7B and 40% faster vision recovery 7B versus the previous generation. Moreover, Transitions GEN S provides ultimate light protection, darkening outdoors, blocking 100 percent UVA & UVB rays and filtering up to 32 percent of blue violet light in the clear state and up to 85 percent when activated8.
Throughout the event, attendees participated in the “Connect with Transitions®” contest, sharing their experiences for a chance to win Ray-Ban Meta sunglasses featuring Transitions technology. Visitors also left the booth with branded materials, including educational brochures, lens cloths, and shoelaces that light up, all designed to create conversations surrounding the newly launched Gen S product.
Arnaud Rajchenbach, Marketing & sales Manager of Transitions Canada, said, “At Transitions, we believe in the power of connection. Our presence at the Festival d’été de Québec allowed us to directly engage with our audience, educate consumers on the Transitions brand and share our passion for eye health and stylish lens solutions in a vibrant setting.”
Click HERE for the press release.
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REFERENCES
1. Vision quality improved in challenging light conditions, notably when moving from a bright to a darker environment (source B, Transitions® GEN S™ compared to Transitions Signature GEN 8), in bright to very bright light situations (source A, Transitions® GEN S™ compared to clear lenses) and in low light with peaky stray light (source A, Transitions® GEN S™ compared to clear lenses).
2. For gray lenses in the clear to dark (category 3) photochromic category. Transitions® GEN S™ lenses fade back faster to 70% transmission while achieving less than 14% transmission when activated at @ 23°C.
3. For polycarbonate & CR39 lenses across colors achieving 18% transmission at 23°C.
4. For gray polycarbonate & CR39 lenses achieving 18% transmission @ 23°C.
5. For gray polycarbonate & CR39 lenses with a premium anti-reflective coating fading back to 70% transmission @ 23°C.
6. Source: Wearers Test conducted by an external market research agency in the US in Q1, 2023 with 135 prescription lens wearers wearing 1.67 index lenses with a premium AR coating in gray Transitions® GEN S™.
7. A: Subject-masked cross-over randomized controlled investigation performed in 2023 on 30 healthy participants (19.2 ± 1.3 years). Testing light stress (discomfort and disability glare, photostress recovery) with the clear and darkest states of gray Transitions® GEN S™ 1.6 index lenses with a premium anti-reflective coating compared to clear 1.6 index lenses with a premium anti-reflective coating. Principal Investigator Prof Billy R. Hammond.
7. B: Subject-masked cross-over randomized controlled investigation performed in 2023 on 10 healthy pre-trained participants (29.5 ± 4.0 years). Testing contrast sensitivity during fade back with gray Transitions® GEN S™ 1.6 index lenses with a premium anti-reflective coating compared to gray Transitions Signature GEN 8 1.6 index lenses with a premium anti-reflective coating. Principal Investigator Prof Pablo Artal. Accepted abstract at ARVO 2024. Duarte-Toledo R, Mompeán J et al., A new photochromic lens improves contrast sensitivity during fade back.
8. For polycarbonate and CR39 lenses across colors. Blue-violet light is measured between 400nm and 455nm (ISO TR 20772:2018).
