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New Generation Transitions® XTRActive® Lenses with Cutting-Edge Photochromic Technology

Transitions Optical unveiled Transitions® XTRActive® new generation lenses, the latest innovation from Transitions Optical, which will offer the best extra darkness and the best light protection in the clear to dark photochromic category. Transitions XTRActive new generation includes features that enhance the wearer’s life in all settings.   

Offering the best extra darkness in the clear to dark photochromic category, Transitions XTRActive new generation lenses are the darkest photochromic lenses in hot temperatures and the only photochromic lenses achieving category 3 levels of darkness at 35 degrees Celsius[i]. In addition, Transitions XTRActive new generation lenses are the only photochromic lens achieving category 2 levels of darkness in the car[ii], offering maximum darkness at 23 degrees Celsius with no driving restriction[iii]. The technology also offers the best harmful blue light protection across more light situations[iv], including the best blue light protection indoors[v]. As with all Transitions lens technologies, they block 100% of UVA and UVB.

Compared to the Transitions XTRActive lenses on the market today, this new generation is darker overall[vi], darker in hot temperatures and in the car, and up to 35% faster to fade back[vii]. These advances are possible thanks to the new nano-composite matrix technology combined with new, extra powerful broad spectrum dyes which activate in both the UV and visible light spectrum.

“People are experiencing increased symptoms of eye strain and discomfort whether inside from screens or outdoors, and Transitions XTRActive lenses were designed with this issue in mind.  In fact, three out of ten eyeglass wearers are very light sensitiveiv” said Brian O’Neil, Ph.D., global vice president, Innovation, Technology & Operations, Transitions Optical. “Wearers of Transitions Optical technology want flexibility between indoors, outdoors and driving to be better protected at all times. The new generation of Transitions XTRActive provides light protection regardless of the situation.”

Transitions XTRActive new generation lenses will be available in the U.S. and Canada in the third quarter of 2021 in grey, brown, graphite green and in five style mirrors in Canada. Additional details on the timing of availability across materials and designs will be provided by the lens manufacturer partners of Transitions Optical. Availability in other markets will be announced at a later date.

In addition to this new generation, Transitions Optical began the rolling launch of Transitions® XTRActive® Polarized™ in the US and Canada in January 2021. Both products provide extra protection for eyeglass wearers who are frequently in intense light situations or who are very light sensitive. Transitions XTRActive Polarized is an extension of the Transitions XTRActive range bringing the additional benefits of polarization to the extra dark photochromic category, while Transitions XTRActive new generation lenses offer the best extra darkness[viii]. Transitions XTRActive Polarized lenses are designed for patients who want extra protection in high-glare situations. The unique polarization technology reduces glare outdoors, providing sharper vision, a larger field of view and bright, vivid colours.

Eyecare professionals (ECPs) will be able to learn more about the benefits Transitions XTRActivenew generation and Transitions XTRActive Polarized lenses on a new virtual learning platform that will be available in April 2021.

Click HERE for the press release.

This post is sponsored by Transitions Optical.


[i] In the clear to dark photochromic category. Tests across polycarbonate and 1.5 grey lenses at 35°C achieving <18%T using Transitions Optical’s standard testing method.

[ii] Clear to dark photochromic category. Polycarbonate and 1.5 grey lenses tested at 23°C behind the windshield achieving between 18%T and 43%T.

[iii] Clear to dark photochromic category. Tested on grey lenses across materials at 23°C outdoors achieving >8%T (Category 3 Darkness Levels) using Transitions Optical’s standard testing method.

[iv] Protection from harmful blue light (380nm-460nm) across the following light situations: indoors at 23°C, behind the windshield and outdoors at 23°C, among polycarbonate and 1.5 grey lenses in the clear to dark photochromic category.

[v] From harmful blue light (380nm-460nm) at 23°C among polycarbonate and 1.5 grey lenses in the clear to dark photochromic category. 

iv Transitions Optical, Quality of Vision and Vision Experience Test in Controlled Lab Situations (Lab Wearer Testing), U.S., Eurosyn, Q4 2019, N=135.

[vi] Compared to the previous generation, across materials tested on grey lenses at 23°C and 35°C.

[vii] Compared to the previous generation, across materials tested on grey lenses fading back to 70% transmission at 23°C.

[viii] In hot temperatures and in the car in the clear to dark photochromic category.  Tests across polycarbonate and 1.5 grey lenses at 23°C and 35°C using Transitions Optical’s standard testing method.

Optometry Giving Sight Comings and Goings

Optometry Giving Sight (OGS) announces Sharyn Gallatin as the new Director of Development, North America, and the retirement of Eric Anderson, Director of Donor Engagement, North America.

Sharyn Gallatin has over 20 years of fundraising experience, as both a volunteer solicitor and when she moved to the professional side of philanthropy where she assumed the role of Chief Development Officer for the Jewish Federation of Greater Ann Arbor. Most recently, Sharyn was the Director of Foundations and Endowment for the Boys & Girls Clubs of Southeastern Michigan.

In addition to her work in non-profit development, Sharyn has over 20 years of experience as an estate planning attorney, which is instrumental in planned giving and vital to the long-term sustainability of the organization.

Eric Anderson was with OGS for seven and a half years and came with a wealth of fundraising experience, mostly in higher education. He has been a driving force in securing support from the optometric community to meet the OGS mission. Eric states: “It has been my privilege and joy to get to know the optical industry and to make friends with the many donors to this great cause. I strongly encourage optical companies, their leaders and employees, optometrists and other ECPs who have not supported OGS to do so, to give back, to give sight and hope to those around the world who literally need our help to see.”

Anne Marie Hand, Executive Director, North America at Optometry Giving Sight stated “I want to welcome Sharyn and greatly look forward to working with her and taking OGS to the next level! I also want to thank Eric for his years of service and for the brief time he served as Interim Executive Director.”

Click HERE for the full press release.

Skaga Features Sleek, Timeless Styles

True to its Swedish roots, the new Skaga eyewear collection features a mix of acetate, metal and titanium styles, all thoughtfully constructed to incorporate modern design attributes. The new optical collection features sleek, timeless frames with updated design details that meet the distinct functionality the brand is known for. For the first time, Skaga introduces styles made from at least 45% bio-based cellulose acetate.

Featured model: Vatten

Distributed by Marchon: www.marchon.com

CORE Appoints Dr. Alex Hui as Head of Biosciences

Centre for Ocular Research & Education (CORE)

The Centre for Ocular Research & Education (CORE) has appointed Alex Hui, OD, PhD, FAAO, as head of Biosciences. Dr. Hui is currently a senior lecturer at the School of Optometry and Vision Science at UNSW Sydney. He will soon relocate to CORE’s facility in Waterloo, Ontario, Canada.

“Dr. Hui is a very well-respected educator, optometrist, and researcher with the exact skill-set and background to serve as our Biosciences head. His outstanding knowledge of the ocular surface, combined with his extensive lecturing on ocular therapeutic drugs and a PhD in ocular drug delivery, aligns with our ongoing initiatives and mission. We are absolutely delighted to bring Alex back to Waterloo and are excited to have him lead the CORE Biosciences platform,” said Lyndon Jones, PhD, DSc, FCOptom, FAAO, CORE’s director.

Alex Hui, OD, PhD, FAAO

Before joining UNSW in 2015, Dr. Hui completed his optometry training and PhD at the University of Waterloo School of Optometry & Vision Science and CORE. He is an author on more than 30 peer reviewed and non-peer reviewed publications and has been an invited speaker at conferences worldwide. In addition to drug delivery systems, his research has been focused on ocular therapeutics, myopia control, and contact lenses. Dr. Hui is also an associate editor for Clinical and Experimental Optometry.

“CORE has continued to build an international reputation for high quality research, which I’ve admired during my seven years in Australia,” said Dr. Hui. “It’s been a privilege to spend time with everyone at UNSW, and I’m excited about this new opportunity to work with a fantastic group of researchers and personnel back in Canada.”

CORE’s current Head of Biosciences Dr. William Ngo has been appointed as an assistant professor at the University of Waterloo’s School of Optometry & Vision Science, reflecting his ever-growing contributions to the field. He will continue to collaborate with CORE and its research team in his chosen area of ocular surface disease.

Source: CORE

MIDO 2022 Postpones Show to April 30

MIDO 2022 goes back to the origins, taking place from Saturday, April 30 to Monday, May 2 in Milano Rho Fiera: the decision to move the show was driven by the will to ensure exhibitors and visitors the best business conditions, even in this global pandemic situation. The new dates represent a profitable period for commercial activities, still respecting the ongoing of other international eyewear fairs. This is a strategic time of the year for business and internationalisation. The hope is that the arrival of spring will also bring safer and easier travel between countries.

Giovanni Vitaloni, chairman of MIDO, stated: “Today it seems fairly clear to us that an international fair held in February would risk a reduced number of participants, both exhibitors and visitors. We wish to reflect the needs of companies and confirm MIDO as the top event of the year, in a 2022 that is already showing important signs of recovery for the eyewear industry worldwide.
MIDO 2022 held from the end of April to the beginning of May is the best date for us to return to fulfil our mission: creating and maximising international business opportunities while conferring prestige and vitality to a strategic sector.”

The leading worldwide eyewear event, about three months away, reconfirms its format, welcoming registrations from visitors who again this year will have special trains available, provided by the event organisers, stopping at Rho Fiera and with seats which can be booked directly on the website www.mido.com. Mido is working on a packed programme of events (Otticlub area and Centro Congressi). Furthermore, the digital platform is already available, launched last June for MIDO 2021, where it is possible to launch initial contact activity in the run-up to the April event.

Click HERE for the full press release.

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