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ic! berlin Wins IOFT Grand Prix Design Award for Men’s Eyewear

ic! berlin wins the prestigious IOFT Grand Prix Design Award in the Men’s Eyewear category for frame style Ricky Y.

The announcement came at the International Optical Fair in Tokyo on October 27, 2020. The award-winning frame, Ricky Y., transforms the classic clubman styling into a contemporary masterpiece.

The award reinforces ic! berlin’s standard of innovation, affirms the company as a leader in the eyewear industry, and as a renowned brand in Asia.

Click HERE for the full press release.

Transitions Announces “Share Your Fall Style” Promotion in Canada

To commemorate Transitions Optical’s 30th Anniversary, Transitions Optical in Canada will launch a new promotion, ‘Share Your Fall Style’ for the month of November. The contest will encourage optical industry professionals to share photos of themselves pairing their activated Transitions® lenses with their favourite Fall fashions. The contest will run for the 30 days of November (Nov. 1 – Nov. 30) and participants will be entered each time they post a photo to Transitions Optical’s Canada PRO Facebook page. For each photo shared (up to 30 total), the participant receives one entry in the contest to win a $1,000 Fall style gift card.

“It’s been a challenging year for everyone, yet we still can find joy in everyday moments – like a favourite outfit or pair of glasses,” said Arnaud Rajchenbach, marketing manager, Transitions Optical in Canada. “The ‘Share Your Fall Style’ promotion allows us to recognize the creativity of our industry partners and friends,  share our love for fall fashion, and celebrate the many style options of Transitions lenses.”

Promotion rules and regulations can be found on the Facebook page, as well as further entry and winner details. The winner will be announced December 6, 2020.

Click HERE for the full press release.

Safilo North America Focuses on BOSS Eyewear and HUGO Eyewear for Next Safilo LIVE Virtual Event

Safilo North America announces its next SAFILO LIVE virtual event entitled SAFILO LIVE Men’s Spotlight: BOSS Eyewear/HUGO Eyewear. The new 45-minute program, focusing on Safilo’s BOSS Eyewear and HUGO Eyewear men’s collections, will premiere on Wednesday, November 4th at 6pm EDT, with 24/7 viewing access for one full week after the initial air date.  

This is the company’s third installment of SAFILO LIVE, Safilo’s new online channel offering innovative virtual programming to its customers across the U.S., and Canada. This month’s program can be viewed live or watched in “on demand” mode through Wednesday, November 11th at 9pm ET.

Formatted like a home shopping program, the episode will feature a Safilo host who will provide informative brand and product content, a live model to showcase the eyewear, as well as a live Q&A session to answer viewer questions.

Safilo North America customers can register to watch this episode via www.mysafilocanada.com.

FYidoctors Announces Acquisition of High Park Optometry

FYidoctors today announced the addition of High Park Optometry to their growing list of optometric clinics in the province of Ontario.

“We’re pleased to share today’s announcement and welcome High Park Optometry to the FYidoctors banner,” said Dr. Alan Ulsifer, CEO and Chairman of FYidoctors. “For decades, the clinic has demonstrated its commitment to the eye care needs of its community, and we look forward to working with Dr. Gincauskas and Dr. Osiecka in the years to come.”

In operation for over 35 years, High Park Optometry has proudly served its community and provided eye care to generations of patients from across the area. Led by Dr. Gina Gincauskas and Dr. Monika Osiecka, both doctors bring years of expertise in vision care to the practice. Dr. Gincauskas specializes in contact lens fitting, laser co-management and sports vision and Dr. Monika Osiecka holds a clinical interest in providing full spectrum family vision care.

“At High Park Optometry, we take great pride in ensuring the highest standards of patient care in addition to the overall satisfaction in addressing vision needs,” said Dr. Gina Gincauskas. “We’re thrilled to partner with FYidoctors, who bring to the practice an enhanced ability to deliver cutting edge products, services and technology – as well as support systems and industry resources.”

The clinic’s current services include comprehensive eye exams, eye health screenings, assessment and care, retinal imaging, vision therapy, LASIK and laser eye surgery consultations and co-management, visual field screenings, referrals and co-management for infections, injuries and diseases, contact lens fittings, in addition to providing safety eyewear, designer eyewear and premium optical lenses.

Click HERE for the full press release.

Safilo Produces First Sunglasses Made with Ocean Waste Plastic for The Ocean Cleanup

Safilo Group announces the first eyewear product from recycled plastic especially made for The Ocean Cleanup, the well-known Dutch non-profit environmental organization that develops advanced technologies to extract plastic pollution from the oceans.

Plastic catch by System

The Ocean Cleanup sunglasses are made with injected plastic deriving from the Great Pacific Garbage Patch (GPGP), using an innovative upcycling process able to include types of plastic that have traditionally been more difficult to recycle, turning them into a high-quality and safe material.

Available in limited-edition, each pair of sunglasses will carry a unique QR code that directly connects the user to background information about the product, the project and the specific place where the marine plastic pollution was removed from. Each pair of sunglasses is estimated to enable cleaning an equivalent of 24 football fields worth of the GPGP and when every pair from the first batch is claimed, that will equate to approximately 500,000 football fields of clean-up in the GPGP.

The sunglasses will be available exclusively on The Ocean Cleanup website, and 100% of the proceeds will go to the continuation of the clean-up mission.

“I am very proud of this new project which we have developed in conjunction with The Ocean Cleanup,” commented Angelo Trocchia, CEO of Safilo Group. “More than a year ago, Boyan called us and explained the project he had in mind, and we felt honoured to be part of this mission to give a second life to the plastic collected from the ocean.”

“We are happy to have joined forces with Safilo, one of the top global eyewear companies, for the creation of our first product made from the trash we collected in the Great Pacific Garbage Patch. It’s important that we team up with reliable brands, so I’m happy to see them added as another reputable name on our list of most valued partners,” said Boyan Slat, Founder and CEO of The Ocean Cleanup.

Click HERE for the full press release.

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