The WAVE collection from Jean-François Rey includes frames that have a fluid and light design, as if they were in movement. Designs are driven by the architectural geometry of the top, focusing attention and attracting to the eyes. An artistic and manufacturing marvel created by folding and colouring thin strips of stainless-steel ribbons, coloured separately, by hand, in a precise, clean, and efficient technical manner. The result is WAVE frames that create a graphic effect that is visually powerful.
Vision Expo, the definitive trade event for eye care providers, is introducing never-before-seen education curated by the Education Advisory Board at Vision Expo East 2020 in New York City. With a renewed focus on discovery, connection and experience, the refreshed education programming is central to the larger reimagination of the signature event by The Vision Council and co-owner of the Show Reed Exhibitions.
“Vision Expo East 2020 has been designed to deliver
the ultimate education experience. From never-before-seen clinical tracks to
engaging business and leadership-focused courses, the rich education offerings
reflect Vision Expo’s commitment to serving as the most cutting-edge hub for
learning and innovation,” said Dr. Ben Gaddie, co-chairman of the conference
advisory board. “Each course is thoughtfully designed to deliver relevant and
timely information as well as hands-on training through interactive
demonstrations.”
Notably, this year’s Show will feature nine exclusive
clinical tracks, staged for the first time ever, with more than 100 hours of
new content.
In addition to new clinical offerings, Vision Expo
East will offer actionable, business-focused courses highlighting ways to
stimulate leadership, culture and profitability with topics ranging from
customer experience to human resources.
Education at Vision Expo will take place March 26–29,
2020. The Vision Expo Exhibit Hall will be open from March 27–29, 2020.
To download the Vision Expo East 2020 education brochure for optometrists, click here. To download the Vision Expo East 2020 education brochure for healthcare professionals, click here.
Transitions Optical has unveiled an updated
website exclusively for Canadian eye care professionals—with access
to Transitions Signature GEN 8™ lenses educational tools and brand marketing materials in both
French and English.
The new website for professionals can be found by visiting Transitions.com and clicking on the Transitions PRO tab. While on the site, eyecare professionals can find downloadable information and assets within the following Transitions Signature GEN 8 section:
Posters – Transitions Signature GEN 8posters to hang in
eye care professionals’ practices.
Social Media/Facebook
– Logos
and social-by-design images featuring the latest in eyewear technology to reach
patients of all ages, including millennials.
Co-branded Flyer – Customizable tool
that can include a partner marketing message.
Videos – Eye-catching
videos for use in practice and on ECP’s social media channel that highlight the
performance, protection and technology behind Transitions Signature GEN 8 lenses.
Carnival Row star, Orlando Bloom, has been announced as the BOSS Eyewear ambassador for 2020. Best known for his work on the Lord of The Rings and Pirates of The Caribbean franchises, Bloom is a world-renowned icon. Introduced by Bloom with the words “Everybody has a story to tell,” the actor’s first campaign, shot by Matthew Brookes, is an optimistic fusion of pop colour, effortless cool, and endless possibilities, with Bloom bringing a laid-back, playful approach to the modern frames in the Spring/Summer 2020 collection. The Spring/Summer BOSS Eyewear campaign featuring Orlando Bloom will be launched globally in February 2020.
Orlando Bloom
Orlando Bloom
Q&A
1. How would you define your style in three words?
O.B.: Unique, Authentic, and Original.
2. What is your go to style of eyewear?
O.B.: Aviators.
3. How does your style make for a perfect match with BOSS?
O.B.: Because it’s colourful, accessible and stylish in its distinct way.
4. What are the three style accessories you could not live without?
O.B.: Watch, sunglasses and hat.
5. Which BOSS frame is your favourite and why?
O.B.: The BOSS 1129 with a clip on. It has a great look to it; it’s
versatile, comfortable and the fit was perfect.
BOSS1129
BOSS1129CLON
6. What does it mean to represent a brand like BOSS?
O.B.: It’s a great privilege to represent a brand like BOSS. They’re a
household name. I grew up wearing Boss t-shirts. Who doesn’t want to be a BOSS?
7. What do you look for when choosing the perfect pair of glasses?
For parents, managing their toddlers’ eyeglass
wear-time can be a grueling task. Astigmatism in kids, especially toddlers and
infants occur at moderately high instances but usually reduces as the child
grows. Erin M. Harvey, associate professor of ophthalmology and public health,
and co-principal investigator, points out that “children who are nearsighted
can see fine up close, and children who are farsighted can see well at a
distance, but for children with astigmatism, everything is blurry.”
“The critical questions, then, are if
eyeglasses are prescribed for astigmatism in this age range, will children wear
them, and will they produce a measurable impact on vision and language,
cognitive and motor development?” Harvey said.
Harvey came up with the idea to put a
heat-sensitive sensor on the eyeglass straps to measure when the glasses are
being worn by the children three years or younger. For the study, researchers
will divide children with astigmatism, ages 12-35 months, into two groups. As
part of the study, a team of local pediatricians from El Rio Health and Banner
University clinics will prescribe eyeglasses and provide traditional support to
the first group. They will also prescribe glasses to the second group, but with
the addition of clinical support that encourages the children to wear the
glasses.
When the children turn three years old, the
researchers will test their vision and measure their language, cognitive and
motor development using the Bayley Scales of Infant and Toddler Development. By
analyzing those results with wear-time data, Harvey and co-investigator Joseph
Miller will be able to determine if the additional clinical support made a
difference in how often the children wore their eyeglasses, and if more wear
time had significant effects on their vision, language, cognitive and motor
development. The results will help parents understand the impact that wearing
glasses will have on the development of their young astigmatic children.
Lacoste names Adrien Brody as global eyewear ambassador, reuniting after the 2012 Unconventional Chic campaign and spotlighting a new geometric sunglass style.
Lacoste names Adrien Brody as global eyewear ambassador, reuniting after the 2012 Unconventional Chic campaign and spotlighting a new geometric sunglass style.
Lacoste names Adrien Brody as global eyewear ambassador, reuniting after the 2012 Unconventional Chic campaign and spotlighting a new geometric sunglass style.
Lacoste names Adrien Brody as global eyewear ambassador, reuniting after the 2012 Unconventional Chic campaign and spotlighting a new geometric sunglass style.
