Last week The Vision Council hosted the
second of four events in their new Summit Series. The Optical Innovation
Summit—held June 5–6 in Boulder, Colorado—gathered C-level executives and
emerging companies in the vision care space to discuss the inevitable changes
affecting optical retail.
With the goal of advancing technologies
and business models, participants attended a series of discussions, and
ideation and reflection sessions, designed in collaboration with Bart Foster,
strategic advisor to The Vision Council, that focused on opportunities in the
industry, consumer trends and some of the challenges emerging companies are
facing.
Foster led an exercise called “The
Future Backwards,” where participants identified the current state of the
customer journey, then worked backwards to identify the key events and
milestones. The group then discussed the ideal customer experience and the
steps it would take to create that experience.
Emerging companies including DITTO,
Hue.Ai, Pair Eyewear, Cognivue, Eyes4Lives, NovaSight and King Children engaged
with industry leaders during the “My Biggest Challenge” session and received
feedback on how to successfully grow their businesses in the ever-changing
optical landscape.
Attendees were also given the chance to
explore Boulder with hikes and walking tours offered throughout the summit,
plus opportunities to discover the city’s famous Pearl Street.
“It’s great to see the second event in
The Vision Council’s Summit Series be so successful and this year’s Optical
Innovation Summit was a wonderful occasion to engage in meaningful
discussions,” said Ashley Mills, CEO of The Vision Council. “Gathering the
industry’s top executives with startup innovators to dig deeper into the
customer experience was a great exercise. I’m looking forward to the next event
in the series, so we can continue this positive and productive energy.”
The Vision Council will continue their
Summit Series with the Marketing Insights Summit, to be held Oct. 15–16 in
Boulder, Colorado.
For more information on The Vision Council’s Summit Series including the Optical Innovation Summit, visit thevisioncouncil.org/summitseries.
Source: The Vision Council
