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Sergio Cereda Eyewear Design Award Unveils Top 10 Contenders Ahead of MIDO 2026

Sergio Cereda Design Award logo

As Milan prepares for a landmark year that will see the city host both the world’s leading eyewear trade show and the Winter Olympic Games, the Sergio Cereda Eyewear Design Award has announced its Top 10 Contenders for the 2026 edition of the competition.

The announcement comes as anticipation builds for Milano–Cortina 2026 Winter Olympic Games and MIDO | Milano Eyewear Show, two global events that together frame a rare moment of cultural, athletic, and design convergence for Italy.

Founded by eyewear industry veteran Harvey Ross in memory of his longtime friend and business partner Sergio Cereda, the award is presented by the Viva Ross Family Foundation in partnership with MIDO and the Cereda family. This year’s competition marked a record level of participation, with 101 student submissions from around the world, reflecting the growing international reach of the program.

Sergio Cereda
Sergio Cereda

An Olympic-Inspired Brief

For 2026, students were challenged to design Olympic-inspired optical and sunglass concepts, conceived for winter sport performance, extreme environmental conditions, and contemporary style. The brief intentionally mirrored the unique alignment of the Olympic Games being held in Italy alongside the global eyewear industry’s most important annual exhibition.

Ross said the response from emerging designers was both overwhelming and deeply personal.

“I am deeply moved by the response from so many young designers—designers who would have made Sergio incredibly proud. Sergio was a true pioneer at a time when eyewear was just beginning to be recognized as a major fashion accessory… It is the mission of my foundation to ensure that Sergio Cereda’s legacy lives on and that his name is never forgotten in the world of eyewear design.”

Top 10 Contenders (Unranked)

The following designers have been selected as the Top 10 Contenders for the 2026 Sergio Cereda Eyewear Design Award:

  • Elisa Albertini — LABA | Libera Accademia di Belle Arti di Brescia (Italy)
  • Connor Bybee — Savannah College of Art and Design (USA)
  • Anping Chu — Istituto Marangoni Milano Design School (Italy)
  • Gustav Craft — Istituto Marangoni (Italy)
  • Camille Ferreira — Istituto Marangoni Milano (Italy)
  • Megan Broad Merkel — Savannah College of Art and Design (USA)
  • Mahra Mustafa — Istituto Marangoni Milano Design (Italy)
  • Alessandro Oberti — LABA (Italy)
  • Giada Tosana — LABA | Libera Accademia di Belle Arti di Brescia (Italy)
  • Leon Voegtle — Muthesius Kunsthochschule Kiel (Germany)

Awards, Exhibition, and Live Ceremony at MIDO

The Top Three designers will receive monetary awards of $10,000, $5,000, and $2,500, with final rankings revealed live during the awards ceremony:

Awards Ceremony
Saturday, January 31, 2026 | 4:00 PM
The Vision Stage, Hall 1
MIDO | Milano Eyewear Show

In addition to the ceremony, the Top Three designs will be exhibited in The Vision Stage Lounge at MIDO, alongside original Sergio Cereda prototypes and archival sketches. The installation is intended to create a direct dialogue between Cereda’s legacy and the next generation of eyewear designers.

All participating students are invited to attend and network with jurors, professors, manufacturers, and global eyewear leaders throughout the event.

Industry Voices on the Importance of the Award

Lorraine Berton, President of MIDO and ANFAO, emphasized the broader significance of the award:

“This award reflects the very spirit of MIDO — where heritage, innovation, and future vision meet. In a symbolic year for Milan and for Italy, giving space to young designers who can unite performance, design culture, and storytelling means investing in the future of our industry.”

Stefania Cereda Oppermann, Design Consultant with the EssilorLuxottica North America Product Team, highlighted the personal dimension of the brief:

“The brief was Olympic-inspired, but at its heart, this competition was about understanding my father — his curiosity, his rigor, and his respect for craftsmanship.”

Industry consultant Ketty Cereda added that the strongest projects combined creativity with purpose, reflecting values central to Sergio Cereda’s approach to design.

International Jury

The Top 10 Contenders were selected by an international jury of eyewear industry leaders, including executives, designers, and brand founders from across the global eyewear landscape.

With the final announcement set for January at MIDO, the Sergio Cereda Eyewear Design Award once again positions itself as a meaningful platform for recognizing emerging talent and reinforcing the link between heritage, innovation, and the future of eyewear design.

Click HERE for the press release.

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EssilorLuxottica Unveils New Clinical Findings Demonstrating Significant Improvements in Hearing Performance with Nuance Audio Glasses

EssilorLuxottica

EssilorLuxottica announced new clinical findings from two studies1,2 evaluating the performance of Nuance Audio Glasses*, the Group’s all-in-one open-ear hearing solution built into smart eyewear and intended for adults with mild to moderate hearing loss. The results were presented for the first time in Europe during the 69th EUHA Congress (European Union of Hearing Aid Acousticians) in Hanover, Germany, as part of the official academic program.

Dr. Tami Harel, Chief of Audiology of Nuance Audio, EssilorLuxottica, presented the session on “Clinical Efficacy of Open-Ear Hearing Aid Glasses”, sharing outcomes from studies conducted at Western University (Canada) and the National Acoustic Laboratories (NAL, Australia), two globally recognized research centers in hearing science. Collectively, the studies evaluated both controlled laboratory performance and real-world listening experiences, demonstrating consistent benefits for users in everyday communication.

Key Findings

Western University (Canada)

The Western study evaluated Nuance Audio Glasses in controlled yet realistic noise conditions, designed to simulate daily listening environments. Results demonstrated:

  • Up to 29% improvement in speech understanding in challenging acoustic conditions**
  • Significant reduction in listening effort, as measured through standardized rating scales***
  • These outcomes highlight the potential of Nuance Audio Glasses to support improved communication performance in noisy listening environments.

National Acoustic Laboratories (Australia)

The NAL study assessed both laboratory performance and short supervised real-world use. Reported outcomes included:

  • 3.48 dB improvement in signal-to-noise ratio (SNR), a clinically meaningful gain in speech-in-noise performance†
  • 70% of participants reported improved communication ability after only 3 hours of real-world use‡
  • Participants’ top communication goals were met in 84–95% of cases§
  • Participants preferred using the glasses more as the acoustic environment became more challenging¶
  • Together, the findings show a coherent trajectory, from measurable acoustic improvements in controlled laboratory conditions, to meaningful real-world communication benefits, and ultimately to a clear user preference for Nuance Audio Glasses in more challenging listening environments.

“One insight stands out across both studies: users prefer to wear Nuance Audio Glasses in the real, noisy conversations that matter most to them. These results mark an important achievement in terms of the post-market clinical validation of the product for early-stage hearing support,” said Dr. Tami Harel, Chief of Audiology of Nuance Audio, EssilorLuxottica.

“These new clinical findings represent an important milestone for EssilorLuxottica,” said Stefano Genco, Global Head of Nuance Audio, EssilorLuxottica. “Results from the two studies validate our vision of integrating advanced open-ear hearing technology into smart eyewear, addressed to an estimated 1.25 billion3 worldwide affected by mild to moderate hearing loss. Presenting these results for the first time at the EUHA Congress confirms our commitment to scientific rigor and innovation. We are proud to advance solutions that are not only clinically proven but also designed to seamlessly improve people’s everyday lives”.

Click HERE for the press release.

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Notes:

*Nuance Audio Glasses are not commercially available for sale in all countries.

**Compared to the unaided condition, in the Continuous Speech Test in multi-talker babble noise in 0dB and –3dB SNRs. Results from a prospective clinical trial from Western University (n=21).

***Compared to the unaided condition, based on the listening-effort rating scale (Johnson et al., 2015) and measured after each CST passage in multi-talker babble noise (0 dB and −3dB SNR). Results from a prospective clinical trial from Western University (n=21).

† Compared to the unaided condition, in the SIN test using adaptive BKB sentences in diffuse multi-talker babble, measured at the 50% speech reception threshold (SRT50). Results from a prospective clinical trial conducted by the National Acoustic Laboratories (n=20).

‡ Based on a modified, scene-anchored IOI-HA completed after a supervised 3-hour real-world walk with the Nuance Audio™ device. Results from a prospective clinical trial conducted by the National Acoustic Laboratories (n=20).

§ Based on the modified COSI, with participants selecting and prioritizing their listening goals and later rating improvement after ~3 hours of supervised real-world device use. Results from a prospective clinical trial conducted by the National Acoustic Laboratories (n=20).

¶ Based on EMA responses collected during a supervised real-world walk, comparing aided vs. unaided listening when attending to a live talker. Results from a prospective clinical trial conducted by the National Acoustic Laboratories (n=20).

  1. The results presented at EUHA are based on clinical study conducted by Western University (Canada). EssilorLuxottica Data on file 2025.
  2. The results presented at EUHA are based on clinical study conducted by the National Acoustic Laboratories (Australia). EssilorLuxottica Data on file, 2025.
  3. World Health Organization, World Report on Hearing, 2021, p. 40.

New Vision Council Research Shows Stable Consumer Vision Care Habits in Q4 2025, with Modest Spending Increases

The Vision Council logo

New research released by The Vision Council offers a snapshot of consumer vision care priorities in the final quarter of 2025, showing largely stable behavior alongside modest increases in out-of-pocket spending.

The report, Consumer inSights Q4 2025, examines the attitudes and purchasing habits of U.S. adults related to vision correction, managed vision care, eye exams, prescription eyewear, reading glasses, and plano sunglasses.

According to the findings, overall purchasing patterns and usage of vision care products in Q4 remained consistent with the previous quarter. Utilization of managed vision care benefits for eye exams and eyewear also held steady. However, a higher proportion of adults reported using their benefits in Q4 2025 compared with the same period in 2024. At the same time, out-of-pocket spending on frames, lenses, eyewear, and eye exams continued a slight upward trend.

Despite ongoing cost pressures, consumers across all demographic groups continued to strongly favor purchasing prescription eyewear, reading glasses, and sunglasses in person rather than online.

“The latest Consumer inSights data shows that much of consumer vision care behavior has remained stable quarter over quarter,” said Alysse Henkel, Vice President of Research and inSights at The Vision Council. “At the same time, we’re seeing modest increases in out-of-pocket spending for prescription eyewear and eye exams, suggesting consumers continue to prioritize essential vision care.”

Key Q4 2025 Findings

• More than 80% of adults reported using some form of vision correction, consistent with Q3 results.
• Over 60% of adults said they received eye exams at an independent practice.
• Employer-provided managed vision care coverage increased to 48% of consumers.
• Fifty-two percent of consumers who previously purchased eyewear online made their most recent purchase in person.
• More than half of respondents reported spending less than $50 on non-prescription sunglasses.

The Consumer inSights Q4 2025 findings are based on a survey of 12,129 U.S. adults aged 18 and older conducted during the fourth quarter of 2025. The sample is representative of the U.S. adult population.

More than three years of trended data, along with the full report, are available through The Vision Council’s Research Download Center. Members can access the report at no cost, while non-members may purchase it for $3,000.

Looking ahead, The Vision Council will soon release its comprehensive 2025 Market inSights report, offering a detailed review of U.S. optical industry performance and a forecast for the year ahead.

Source: The Vision Council

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CLI and United Opticians Association to Co-Produce OptiCon ’26 Panel on Contact Lens Care

Contact lens Institute CLI and United Opticians Association logos 2026

Contact Lens Institute™ (CLI) and the United Opticians Association (UOA) have announced a new collaboration to co-produce an educational panel focused on opticianry’s role in contact lens practice and patient success.

Titled Vision for Growth: Consumer Perspectives on Opticianry & Contact Lens Success, the panel will be exclusive to OptiCon ’26 @ Vision Expo, with sessions scheduled for Thursday, March 12, and Friday, March 13, 2026.

Stan Rogaski, Executive Director, Contact Lens Institute
Stan Rogaski

As part of the partnership, CLI will center its Spring 2026 See Tomorrow initiative on the opticianry profession. The initiative will include newly commissioned research involving U.S. and Canadian contact lens wearers, along with bespoke research conducted among opticians. Findings will explore patient perceptions, professional roles, and opportunities for growth within contact lens care.

According to CLI Executive Director Stan Rogaski, prior research has highlighted the importance of opticians in shaping the contact lens patient experience as part of the broader eye care ecosystem. The new data, he said, is intended to provide insights that could help inform both market growth and practice success.

UOA Executive Director Gwen Cooper noted that the collaboration builds on the organization’s recent work examining consumer perceptions of opticians. She added that the upcoming panel is expected to deliver both strategic insights and practical takeaways for professionals attending OptiCon ’26.

Both sessions will be moderated by Andrew Bruce, LDO, ABOM, NCLEM, FCLSA of ASB Opticianry Education Services. Additional panel participants will be announced in the coming days.

Essential insights for Opticians, Vision for Growth CLI

Registration for OptiCon ’26 @ Vision Expo is now open.

Click HERE for the full press release.

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MIDO 2026 Exhibitor List Goes Live as “The Lens of Time” Exhibition Debuts

MIDO logo
MIDO 2025 Eyewear Show
Photo by Tullio M. Puglia/Getty Images for Mido

MIDO has announced that the exhibitor list for MIDO 2026, the 54th edition of the international eyewear exhibition, is now online.

The event will take place from January 31 to February 2, 2026, at Fieramilano Rho.

Organizers are forecasting approximately 1,200 exhibitors from 50 countries, including 140 new entries, with visitors expected from more than 160 countries.

The numbers are in line with the previous edition and underscore the continued momentum and global reach of the eyewear industry.

Exhibition Areas: Continuity, Growth, and Innovation

Several exhibition spaces will feature updates and new installations for 2026. The Fashion Square, located in Hall 1, will be completely renovated. In Hall 4, the square will host an installation dedicated to DaTE (Naples, September 12–14, 2026), while Hall 6 will feature a new edition of The Lens of Time exhibition.

The Design area returns to Halls 2 and 4, continuing its role as a hub for creativity and experimentation, with both returning exhibitors and new brands, including several transitioning from the Academy area. The Academy, confirmed in Hall 6, will host more than 90 companies and continue its mission as an incubator for emerging eyewear brands. The Start Up section is expected to feature around 20 young companies presenting innovative projects and solutions.

“The Lens of Time” Exhibition

Following its presentation in Venice, The Lens of Time, an exhibition dedicated to the history of eyewear and conceived by ANFAO, will make its debut at MIDO with a new setup designed for the show’s international audience. The exhibition traces the evolution of eyewear from its origins to the present, highlighting its cultural, artisanal, and stylistic significance. After MIDO, the exhibition is scheduled to continue in autumn 2026 in Rome at Palazzo Piacentini, headquarters of Italy’s Ministry of Enterprise and Made in Italy, with plans for future international showings.

Vision Stage and Industry Programming

MIDO’s Vision Stage will once again host a robust program of talks, workshops, and panel discussions, with approximately 20 scheduled sessions. Speakers will include journalists, athletes, sustainability experts, market analysts, and representatives from the medical and optical sectors. Topics will range from social responsibility and market trends to purchasing behavior and the outlook for the U.S. market. The full calendar will be released in January.

MIDO Awards

Applications remain open for the MIDO Awards, which recognize excellence across the eyewear industry. These include the Best Store Award, open to opticians and retailers worldwide in the Design and Innovation categories (applications open until December 31), and the CSE Award – Certified Sustainable Eyewear, aimed at manufacturers committed to sustainable practices. A new CSE Corporate Award will also recognize exhibitors demonstrating outstanding ESG performance. Applications for the CSE awards close on December 14, 2025, with winners to be announced during MIDO 2026.

Visiting Milano During MIDO 2026

MIDO 2026 will take place shortly before the opening of the Milano–Cortina Winter Olympic Games, in a city preparing for a major international moment. To support attendees, MIDO has introduced a range of hospitality and travel tools, including an online booking platform developed with MiCodmc, the official hospitality agency. Additional services include dedicated travel options for Italian opticians, city maps highlighting culture, food, and shopping, and access to the YesMilano City Pass at a discounted rate for MIDO badge holders.

The official press conference for MIDO 2026 will be held on Wednesday, January 28, at 11:30 a.m., at the Feltrinelli Foundation in Milan.

Click HERE for the press release.

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