Blog - Page 539 of 907

September 18, 2018September 17, 2018

Introducing the CNIB Foundation

CNIB is evolving into an organization that’s more ambitious, vibrant and forward-thinking than ever. Introducing the new CNIB Foundation.

A brand that is vibrant and confident, as CNIB embraces an assertive new voice for the future. This website has a bold, fresh new look.

CNIB is committed to making their brand as inclusive and accessible as possible. In addition to the bright, optimistic and attention-grabbing characteristics associated with the colour yellow, they chose yellow and black because it’s a universal palette of visibility and contrast. White was added to that palette because, when placed against black, it is also known to improve the readability of text for many people with reduced sight. It features a minimalist design scheme that’s intended to be as accessible and readable as possible, as well as a new visual identity with bold, black brushstroke imagery throughout.

Source: CNIB

September 17, 2018

VIP Lineup for Corporate Optometry Panel Announced for VEW 2018

Vision Expo announces the new Corporate Optometry Panel that will bring together industry thought leaders from Costco, Luxottica, MyEyeDr., NewGradOptometry, Visionworks of America and Walmart Vision to discuss the range of business models that optometrists can practice in corporate optometry today. Titled “Pathways to Leadership in Corporate Optometry,” the event will be held during Vision Expo West. Sponsored by Luxottica and Visionworks of America, attendees will also enjoy an opportunity to network at a cocktail reception immediately following the panel.

Details on the “Pathways to Leadership in Corporate Optometry” Panel are as follows:

Date: Thursday, September 27, 2018
Time: Panel to take place from 4:30 PM to 5:15 PM; cocktail and networking reception to follow from 5:15 PM to 6:00 PM
Location: NewGradOptometry + CovalentCareers Booth No. 23087
Registration: No registration is required to attend the panel and reception, but attendees must be registered for Vision Expo
Moderator: Jim Muniz, Director of Training and Development at DigitalOptometrics
Panelists:
- Artis Beatty, OD, Chief Medical Officer at MyEyeDr.
- Chris Cordero, OD, Director of Professional Relations at Walmart Vision
- Matt Geller, OD, Founder and President at NewGradOptometry.com, co-founder at CovalentCareers
- Rupe Hansra, OD, Vice President of Operations Services at Visionworks of America
- Denise Mogil, Director of Professional Services at Costco
- Carl Spear, OD, Senior Vice President of Eyecare at Luxottica

The panel will gather optometrists with differing perspectives and years of experience, all of whom hope to motivate tomorrow’s leaders and stimulate respect for optometry in the corporate realm.

To register for Vision Expo West (Education: September 26–29; Exhibit Hall: September 27–29) visit VisionExpoLV.com and join over 90,000 followers on Vision Expo’s social media channels on Instagram, Facebook, Twitter, and LinkedIn.

September 14, 2018

Modern Optical Welcomes New Addition to Senior Management

Modern Optical International announces the addition of John Justice as the company’s Vice President of Business Development. Bringing three decades of optical-related experience to this newly created role, Justice will be responsible for driving growth in domestic and international markets. His extensive experience in both operations and sales will support Modern’s mission which centers on the vitality of independent optometry.

In addition, Chris Millet, who joined Modern Optical in 2016, has been promoted to Managing Director of Global Sales. Together, Justice and Millet will oversee Modern’s growing sales force, enhance key account management and identify new opportunities within our rapidly changing industry.

“We are fortunate to have John join our senior management team,” said Ken Weissman, President and CEO of Modern Optical International. “His in-depth knowledge of both internal operations and business development make him uniquely qualified to drive growth while maintaining a first-class customer experience. He and Chris Millet both place the highest priority on bringing value to every customer, a founding principle of Modern Optical since 1974.”

Justice honed his wide-ranging skill set during a 30-year tenure at Kenmark. Most recently serving as their Senior VP of Sales, Justice’s breadth of experiences included strategic planning, business analysis, sales management, and licensing. He graduated from Sullivan University with a degree in Computer Science and Business Management.

Click HERE for the full press release.

September 14, 2018September 14, 2018

Safilo at VEW 2018

Safilo will participate in this year’s edition of Vision Expo West, the second largest eyewear trade show in the United States running Thursday, September 27^th – Sunday, September 29^th. The company will have an increased presence at this year’s show with two locations to interact with show attendees – on the main show floor and in The Suites at The Venetian.

Safilo welcomes all show attendees to visit the company’s first ever pop-up booth (#16115) on the main show floor of the Sands Expo which will concentrate on the company’s Fall/Winter 2018 collections for Carrera and Polaroid. The company will also offer a sneak peak of its newest licensed women’s eyewear collection for Rebecca Minkoff which officially launches in January 2019 as a Spring/Summer 2019 offering.

Safilo will again take over two exclusive penthouse apartments in The Suites at the Venetian where it will showcase over 20 of its owned and licensed eyewear brands. Located on the 36th floor, in rooms 36-211 and 36-212, collections will be shown by appointment.

Customers attending VEW are encouraged to schedule appointments in The Suites with their Safilo sales reps ahead of the show to view the company’s atelier, fashion luxury and contemporary lifestyle collections.

Click HERE to read the full press release.

September 13, 2018

Think About Your Eyes Back-to-School Campaign Yields 130 Million Impressions

Think About Your Eyes has announced the results of its back-to-school marketing campaign, which has yielded more than 130 million media impressions, or exposures to the TAYE messaging.

This summer, TAYE focused on encouraging parents to take advantage of free time during summer break and schedule an eye exam with an optometrist for their children. TAYE partnered with Laila Ali, pro-athlete and lifestyle expert, for a series of media interviews and social media posts. Through this partnership, Ali participated in 25 interviews with television and radio stations around the country to share her own vision story and the importance of an annual eye exam to children’s vision health and their success in school. She encouraged patients to visit the TAYE website to find an optometrist and learn more about vision health. Justin Bazan, OD, also participated in these interviews to provide professional input on common vision issues facing his pediatric patients.

The television and radio interviews resulted in 57 million impressions. Ali also participated in interviews for celebrity and lifestyle sites Inquisitr, Fox Business, Celebrity Café, SheKnows, Hello Giggles, APlus, and an Instagram story takeover for Refinery29, resulting in 70 million impressions. Each of the placements linked to the Think About Your Eyes website.

To increase awareness of the TAYE messaging online, TAYE partnered with online influencer network Collectively. Working with 20 parenting bloggers, TAYE coordinated 95 pieces of online content, including blog, Instagram, Facebook, and Twitter posts. Participating bloggers encouraged their readers to schedule an annual eye exam for their children during the summer, and shared their own experiences taking their kids to the optometrist to keep their vision healthy. Each post linked to the Think About Your Eyes website, where readers were encouraged to find an optometrist and learn more about vision health. This partnership resulted in more than 4 million impressions.

Think About Your Eyes TV, radio, and online ads are running through September, capitalizing on the back-to-school timeframe. Campaign ads and Facebook posts encourage patients to visit the Think About Your Eyes website to find an eye doctor. More than 2.1 million people have visited the website in 2018, an increase of more than 200% over this time last year.

Introducing the CNIB Foundation

VIP Lineup for Corporate Optometry Panel Announced for VEW 2018

Modern Optical Welcomes New Addition to Senior Management

Safilo at VEW 2018

Think About Your Eyes Back-to-School Campaign Yields 130 Million Impressions

Featured Posts

New Vision Council Research Shows Stable Consumer Vision Care Habits in Q4 2025, with Modest Spending Increases

CLI and United Opticians Association to Co-Produce OptiCon ’26 Panel on Contact Lens Care

MIDO 2026 Exhibitor List Goes Live as “The Lens of Time” Exhibition Debuts

World Council of Optometry Announces 2026 World Optometry Week Theme

From Dr. Google to Your Exam Lane

New Vision Council Research Shows Stable Consumer Vision Care Habits in Q4 2025, with Modest Spending Increases

CLI and United Opticians Association to Co-Produce OptiCon ’26 Panel on Contact Lens Care

MIDO 2026 Exhibitor List Goes Live as “The Lens of Time” Exhibition Debuts

World Council of Optometry Announces 2026 World Optometry Week Theme

From Dr. Google to Your Exam Lane

New Vision Council Research Shows Stable Consumer Vision Care Habits in Q4 2025, with Modest Spending Increases

CLI and United Opticians Association to Co-Produce OptiCon ’26 Panel on Contact Lens Care

MIDO 2026 Exhibitor List Goes Live as “The Lens of Time” Exhibition Debuts

World Council of Optometry Announces 2026 World Optometry Week Theme

From Dr. Google to Your Exam Lane

New Vision Council Research Shows Stable Consumer Vision Care Habits in Q4 2025, with Modest Spending Increases

CLI and United Opticians Association to Co-Produce OptiCon ’26 Panel on Contact Lens Care

MIDO 2026 Exhibitor List Goes Live as “The Lens of Time” Exhibition Debuts

World Council of Optometry Announces 2026 World Optometry Week Theme

From Dr. Google to Your Exam Lane