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opti is the Perfect Start to the Year

opti, the International Trade Show for Optics & Design, will take place from January 10 to 12, 2020 at Fairground Munich, spanning six halls – and the offering for trade visitors to opti 2020 remains one thing above all else: comprehensive. Visitors to opti will receive everything they need for a successful year of business already in the first month of the year.

Visitors will be able to expand their knowledge through specialist lectures at the opti FORUM. The opti SHOWCASE, an interactive discovery area in Hall C4, will focus on a key topic for the industry: the future.

The new online marketplace, an expanded index of exhibitors on the opti website, will help prepare for the trade show. Here visitors will find information about exhibitors and their products along with hall and stand numbers and the details for their points of contact.

Click HERE for the full press release.

HUGO and Liam Payne Partnership Expands to Include Eyewear Collection

Liam Payne is to become the official face of HUGO Eyewear, adding to the singer-songwriter’s new role as global brand ambassador for HUGO.

The progressive fashion brand creates designs that stand outside the status quo, and this extends to a trend-driven eyewear collection featuring unexpected shapes, colours and materials that push contemporary style to the next level.

The British musician is known for his confident sense of style, and often turns to eyewear to provide the finishing touch to a look. “Glasses and sunglasses can transform an outfit and take it from something that looks good to something that has a really individual twist”, Payne says, adding: “Representing HUGO Eyewear is a perfect fit for me. The brand completely understands what it means to care about style, and also to want something a little different from the rest.”

HUGO is distributed by Safilo.

Click HERE for the full press release.

Flexon for the Fashion-Conscious Man

Marchon introduces Flexon Black, the new, upscale, contemporary minimalism collection for the men’s luxury optical market. A hybrid of technical innovation, true artisanship with Flexon’s signature strength and resilience. Six impeccably designed styles which embody premium design, exceptional engineering, and extreme durability. Select styles feature a patent pending screwless hinge that functions with effortless spring and buoyancy.

Distributed by Marchon : www.marchon.com

Marcolin Announces Operational Changes

Marcolin Group announces that Giovanni Zoppas is leaving his responsibilities in the Group, while still remaining as a Director of the Board.

Giovanni Zoppas moves on to Thélios in the role of CEO and General Manager of the joint venture established by Marcolin with the LVMH Group. This is part of an agreed-upon plan between the parties, aimed at maximizing the overall value of Marcolin Group.

Source: Marcolin

Alcon Launches Art-focused Campaign for Cataract Awareness Month

Alcon is launching a new art-focused campaign in honour of Cataract Awareness Month, which illustrates the impact cataracts can have on seeing colour and encourages those diagnosed with cataracts to understand the benefits of cataract surgery.

Many patients are unaware that the progression of cataracts can be gradual, so it can be harder for them to notice how certain aspects of their vision have changed – including their ability to fully see colours – until the cataracts are treated. In fact, according to an Alcon survey of adults who have undergone cataract surgery, more than 65% report being surprised by the brightness and vividness of colours post-surgery.

To bring the impact of cataracts to life and illustrate the effects of cataracts on seeing colours, Alcon commissioned a piece of artwork by renowned NYC-based colour artist Monika Bravo. The artwork – featured digitally in both “clear” and “cataract” vision – can be seen by patients on MyCataracts.com, as well as on the My Cataracts by Alcon Facebook page throughout the month of June.

Click HERE for the full press release.

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