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Transitions and the OAC Announce 2015 Students of Vision Scholarship Winner

Mikhail LifshitsPINELLAS PARK, Fla. — Transitions Optical, Inc. and the Opticians Association of Canada (OAC) are pleased to announce the winner of the 2015 Students of Vision Scholarship program, Mikhail Lifshits. A first-year optometry student at the Université de Montréal, Lifshits will be awarded a grand prize scholarship of $2,500 for his detailed and innovative approach to reaching millennial patients in his future practice.

This fall, applicants were asked to develop a project in the form of an essay, presentation or video explaining how they will incorporate millennial preferences and their eye health into the way they will practice as a future eyecare professional. Submissions were reviewed by a panel of judges and evaluated based on their demonstration of creativity, strategic thinking, and ethics. Among a strong pool of creative and well-researched applicants, Lifshits stood out for his plans to integrate technology into his practice as well as build a stronger presence online and in his community.

“We were truly inspired by the entrepreneurial mindset exhibited by each of our student applicants,” said Isabelle Tremblay-Dawson, senior marketing manager, Canada, Transitions Optical. “Lifshits tackled the ‘Millennial Challenge’ by targeting the various elements of a great practice, setting tangible goals and showing how he will build community relationships that will transcend practice walls. We look forward to seeing how Lifshits positively impacts our industry in the coming years.”

Hollywood Glamour Brings a Little Street Cred with L.A.M.B.

Fashionista, voice coach, Grammy Award winner Gwen Stefani now brings us her latest creation. Eyewear! L.A.M.B. is symbolic of Stefani’s personal style, a little allure and a whole lot of edge. The collection will feature 12 ophthalmic and 13 sunglass models.   LA500 is an eye catching 90s influenced sunglass frame, ultra modern inspired cat eye with a geometric gold metallic top brow bar. LA005 brings the strong masculinity of a men’s frame crossed with gorgeous feminine colours to create a bold urban shape. L.A.M.B. created for the woman who truly embodies the essence of fashion with an urban street flare.

Distributed by TURA INC. www.tura.com

 

AREDS Controversy Goes Public

While the AREDS vitamin-zinc formulation and genetic testing dispute plays out in academic journals and on podiums of various ophthalmological meetings, a recent lay press article may bring new questions from AMD patients to your office. “Primary eye care practitioners need become more aware of the evolving science,” says OD, Dennis Ruskin, past chair of the Ocular Nutrition special interest group within the American Academy of Optometry.

A recent article in the National Post, one of Canada’s leading English national newspapers, provides a synopsis of the ongoing controversy regarding AREDS formulations, laying allegations of conflict of interest and dubious research.

The controversy has a number of Canadian connections; including Arctic DX a small Toronto upstart, the National Eye Institute (NEI), a powerful US research agency headed by Canadian Ophthalmologist Emily Chew, a Canadian Multinational pharmaceutical company, Valent, parent company of Bausch and Lomb, and a University of Toronto biostatistician.

The report alleges that Canadian Ophthalmologist Emily Chew’s boss at the National Eye Institute (NEI), Dr. Frederick Ferris, has benefited to the tune of $1.8 million dollars in patent revenue from Bausch + Lomb, the patent holder of AREDS formulations.

While Dr. Chew denies that the NEI is influenced by the revenue earned, the article also points out that Arctic DX, Canadian innovator of genetic testing kits and the primary provocateur, would benefit immensely from the scientific conclusion that the AREDS formulation is harmful to a portion of AMD patients and that genetic testing is required to guide eye care professionals’ treatment options.

According to the report, University of Toronto biostatistician Rafal Kustra concluded that the raw data in the NEI study actually supported Arctic DX’s contention — 19% of patients had the genotypes that appear to fare worse on the supplement than on placebo. “What’s more, the institute’s article was full of statistical inconsistencies,” said Kustra, who was hired to analyse the work by an unnamed competitor of Bausch and Lomb.

The landmark AREDS study served to build a mega market of vitamin-zinc supplements on the evidence of a 25% reduction in risk of the migration of Dry AMD to Wet AMD.  Sources familiar with the Canadian ocular supplement market told VuePoint that the Canadian market is over-developed compared to the US market and represents approximately $50 million in sales at the wholesale level, for branded and private label brand ocular nutrients.  This figure does not include single ingredient products like lutein, zinc compounds and other nutrients that might be consumed for vision wellness and/or AMD.

View the original article in the National Post: http://news.nationalpost.com/news/canada/canadian-firm-and-u-s-research-agency-in-heated-battle-over-safety-of-anti-blindness-pill

Elegance with a Twist

These Hugo Boss square-shaped or butterfly sunglasses and this cat-eye optical frame celebrate the contemporary, sophisticated woman and feature a playful contrast between classic elegance and geometrical shapes. A refined micro-texture on the acetate in delicate pastel hues, such as aqua, nude and dove, adds an unexpected twist to these styles.

STYLES: BOSS 0674/S, BOSS 0675/S (photo) and BOSS 0687

Distributed by Safilo: www.safilo.com

Register Now for Vision Expo East!

Registration is now open for the next International Vision Expo East, which will take place in New York from 14th to 17th April 2016.

This is an important year for The Vision Council and organizers Reed Exhibitions, as it marks the 30th year the event has taken place.

“For 30 years Vision Expo has cultivated a vibrant event in which the global eyecare community can come together for the betterment and progress of the profession, the industry, and the health and quality of life of patients,” adds Tom Loughran, industry vice president, Reed Exhibitions. “Every member of this community, young professional or industry veteran, has something unique and important to contribute.”

To register: www.VisionExpoEast.com

For discussion: visionaries.visionexpo.com

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