Transitions Launches Snapchat Try-on Experience with Consumer Campaign

In conjunction with the launch of the new Light Under Control™ campaign to consumers, Transitions Optical has partnered with Snapchat to create an...

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Transitions Reveals New Brand Identity and Consumer Campaign

During Transitions Academy, Transitions Optical debuted a new brand identity and rejuvenation plan that will further build upon the company’s...

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Survey Uncovers Methods to Enhance Eyewear Shopping Experience

When it comes to purchasing eyeglasses—cost, style and a variety of options are key factors among all generations According to a survey from...

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Transitions Announces 2018 Partnership with Celebrity Jessica Mulroney

To kick off the New Year, Transitions Optical is debuting a new consumer influencer campaign in Canada aimed at demonstrating the benefits of...

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Transitions Names Greiche & Scaff as Canadian Retailer of the Year

Transitions Optical honored Greiche & Scaff with the 2017 Canadian Retailer of the Year title, a category of the Transitions Innovation Awards...

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