Imagined and designed with the vision of an expert architect in the art of minimalism, these frames take up the classic, structured aesthetic of the MOREL collection by Jean Nouvel. The round, pure and monolithic design captures the fundamental, essence of this unique and astonishing collaboration.
Noble materials such as titanium and acetate sublimate the shapes, catching light and giving depth to the frames. The result is unmistakable: a sleek, high-end style.
Family-owned, independent and responsible, the company strives to transmit the authenticity of its expertise while developing a strong international distribution network. Today, we are present in over 90 countries!
Today, more than ever, MOREL is proud of our past and resolutely turned towards our future. Our sincere desire for improvement lies close to our hearts and has led us to embrace an environmentally and socially responsible initiative. MOREL strives to become a company that is committed to addressing the major global issues of our time.
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New research from the Contact Lens Institute (CLI) indicates that purchase factors are the primary driver of consumer online contact lens-related searches in the U.S. and Canada, representing 65% of top 20 query volumes. The latest installment of CLI’s See Tomorrow initiative also suggests there is considerable need to enhance patient education specific to contact lens removal, as well as to amplify discussions surrounding dual wear, i.e., patients situationally shifting between contact lenses and glasses.
The initial findings from the Digital Discovery: Consumer Searches Reveal Contact Lens Realities study are being shared during Vision Expo East in Orlando this week. Additional data and insights are expected to be made public over the coming months.
“Since 2021, our See Tomorrow program has unearthed a range of information about current and prospective contact lens wearers, all of which can help the eye care community deliver a better patient experience and elevate practice success. Heading into 2025, we’ve turned our attention to consumer perceptions and needs as revealed through their online search habits—a window into what they are thinking yet may not be telling their eye doctors, opticians, and staff.”
Among the top 20 contact lens-related searches on Google, 10 were purchase oriented, representing 65% of total volume. Of those, five pertained to specific contact lens retailers (53.5% by volume) and four pertained to price (9.75% by volume). That prevalence implies that practices may benefit from proactively discussing purchase dynamics ahead of and during exams, not waiting until a patient reaches the optical center. This includes price-performance alternatives and total cost—elements that prior CLI research found were important to current wearers.
CLI also reported that consumers online are seeking help removing their contact lenses at least twice as often as insertion. The topic was the second-highest ranked “how to” contact lens search on Google (26.3% by volume) and the first-and third-highest ranked search on TikTok (61% by volume). Over a two-month span, Google searches about removal outpaced searches about insertion by 250% to 400%, and this was consistent among both U.S. and Canadian consumers. The findings suggest that additional emphasis on removal techniques may be warranted during in-office I&R training, as well as pointedly asking about removal challenges during post-fit check-ins.
The third topic shared by CLI focused on unfulfilled dual wear opportunities, which the organization quantified in 2023 as representing 36% of all patients. Analysis of top 20 comparative searches on Google for contact lenses finds that 80% use an “or” conjunction, in contrast to 14% for “vs” and 6% for “and”—with the vast majority of contact lens comparisons being made to glasses/spectacles (94%) as opposed to LASIK (6%). Shifting that perspective may be aided if practices develop more intentional processes to prompt dual wear conversations during exams, as well as during ongoing communications with patients between visits.
On Friday, February 21, at 10 a.m. ET on the Vision Expo East Main Stage, CLI will host a review of its most recent data. The Digital Discovery: Consumer Searches Reveal Contact Lens Realities panel features 2025 CLI Visionaries Roxanne Achong-Coan OD, FAAO, FIAOMC, FSLS, Dip CCLRT, of Coan Eye Care and Optical Boutique in Ocoee, Fla.; Ryan Corte, OD, of Northlake Eye in Charlotte and Asheville, N.C.; and Nishan Pressley, OD, of Essential Eyecare & Optical in Apopka, Fla., moderated by Charissa Lee, OD, MBA, FAAO, the 2025 CLI Board chairperson.
CLI conducted the digital search research using Google “contact lenses” auto-complete results for U.S. and Canada, and TikTok auto-complete results in English, sourced via AnswerThePublic.com, with data collected weekly from January 3-31, 2025. Auto-complete suggestions employ language, location, and trending user behaviors to suggest the most searched phrases over the past several weeks. In addition, CLI analyzed Google Trends data for December 1, 2024, to January 31, 2025. Google Trends reports relative rankings of search terms over a defined period, using completed user behaviors, plus rank-ordered related topics and searches from the same user sample.
EssilorLuxottica has acquired Cellview Imaging Inc, a Canadian start-up specialized in innovative diagnostic via retinal imaging. With the company’s proprietary technologies, the Group is building a wider portfolio of ophthalmic instruments and solutions, pursuing its journey into the med-tech space.
Based in Toronto, Cellview designs and manufactures innovative and highly performant diagnostic imaging instruments leveraging solid internal R&D expertise. Currently distributed in North America, Cellview’s solutions allow eyecare practitioners to diagnose retinal pathologies thanks to the ultra- widefield retinal camera capable of capturing significantly larger images compared to most existing technologies. Cellview’s product offering is FDA and CE approved and targets a large market base – from eyecare practices in retail locations to ophthalmology clinics – and is set to be distributed in different geographies, starting with Europe.
Francesco Milleri, Chairman and CEO and Paul du Saillant, Deputy CEO at EssilorLuxottica commented: “We are happy to welcome Cellview’s team to EssilorLuxottica and to work together to accelerate our strategy in vision health. By integrating another pioneering company with strong expertise in R&D and world-class imaging solutions, we will provide a comprehensive portfolio of innovative technologies to the ophthalmic care community to better address the growing need of vision health and the early diagnosis of retinal pathologies. While our products and services remain accessible to all industry players – as a pillar of EssilorLuxottica’s open business model – we continue to elevate market standards, in full alignment with our journey into the med-tech space”.
Marchon Eyewear announces that Karl Lagerfeld and Nike Vision have each won a CSE (Certified Sustainable Eyewear) Award at MIDO, which took place February 8-10 in Milan, Italy. The CSE Awards recognize and celebrate the best brands in the eyewear industry for their creation and innovation as it relates to sustainability.
Karl Lagerfeld KL6181S won the CSE Award for the Sunglasses: Rest of the World category. A new Spring/Summer 2025 style, this sunglass is designed with bio-injected plastic and features among the four colors two colorations in a statement-making mirror finish – for the perfect blend of sustainability and fashion.
Nike Vision took home the CSE Award for the Cases: Rest of the World category, a case designed with at least 60% sustainable materials.
Oakley® Authentic Prescription unravels the mystery with Enigma Ink and Enigma Mass, two lifestyle frames that redefine prescription and inspire wearers to express a whole other side of themselves.
The campaign features Team Oakley athletes Damian Lillard, Justin Jefferson, Diamond DeShields, and Kylian Mbappé, as Enigma Ink and Enigma Mass empower Oakley’s athletes to reframe the style game, revealing limitless self-expression and creativity off the field.
Enigma Ink features a bold design for the boundary-pushing individual, while Enigma Mass offers a slim silhouette for those who want to focus on their craft while keeping aesthetics in check. Both are lightweight and available in Oakley® Authentic Prescription.
“Basketball is my passion, but my purpose goes far beyond the court. When I put on Enigma Ink, I tap into a new level of focus and self-expression. It doesn’t just enhance my perspective; it’s about seeing the world through a new lens of possibility.”
Diamond DeShields
Enigma Ink and Enigma Mass are now available for eyecare professionals at my.essilorluxottica.com.
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ZEISS will host ZEISS Innovation 2026, a one-hour online event introducing new lens solutions designed to help ECPs strengthen their premium portfolio and grow prescription wear sales.
A new report from The Vision Council examines why 37% of U.S. adults do not wear sunglasses, pointing to comfort, fit, style and habit-related barriers as key factors.
From Change Islands to practice ownership and independent sales, follow Michelle Skinner’s journey through the Atlantic Canada optical industry. A story of honesty, grit, and resilience.
EssilorLuxottica and Meta have introduced Meta Glasses, a new AI-enabled eyewear collection aimed at expanding access to smart glasses with Rx-able styles and multiple lens options.
ZEISS will host ZEISS Innovation 2026, a one-hour online event introducing new lens solutions designed to help ECPs strengthen their premium portfolio and grow prescription wear sales.
A new report from The Vision Council examines why 37% of U.S. adults do not wear sunglasses, pointing to comfort, fit, style and habit-related barriers as key factors.
From Change Islands to practice ownership and independent sales, follow Michelle Skinner’s journey through the Atlantic Canada optical industry. A story of honesty, grit, and resilience.
EssilorLuxottica and Meta have introduced Meta Glasses, a new AI-enabled eyewear collection aimed at expanding access to smart glasses with Rx-able styles and multiple lens options.
ZEISS will host ZEISS Innovation 2026, a one-hour online event introducing new lens solutions designed to help ECPs strengthen their premium portfolio and grow prescription wear sales.
A new report from The Vision Council examines why 37% of U.S. adults do not wear sunglasses, pointing to comfort, fit, style and habit-related barriers as key factors.
From Change Islands to practice ownership and independent sales, follow Michelle Skinner’s journey through the Atlantic Canada optical industry. A story of honesty, grit, and resilience.
EssilorLuxottica and Meta have introduced Meta Glasses, a new AI-enabled eyewear collection aimed at expanding access to smart glasses with Rx-able styles and multiple lens options.
ZEISS will host ZEISS Innovation 2026, a one-hour online event introducing new lens solutions designed to help ECPs strengthen their premium portfolio and grow prescription wear sales.
A new report from The Vision Council examines why 37% of U.S. adults do not wear sunglasses, pointing to comfort, fit, style and habit-related barriers as key factors.
From Change Islands to practice ownership and independent sales, follow Michelle Skinner’s journey through the Atlantic Canada optical industry. A story of honesty, grit, and resilience.
EssilorLuxottica and Meta have introduced Meta Glasses, a new AI-enabled eyewear collection aimed at expanding access to smart glasses with Rx-able styles and multiple lens options.
