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April 23, 2026April 23, 2026

Transitions Color Touch to Launch in May

Transitions has announced the May launch of Transitions® Color Touch™, a new lens offering subtle tint indoors and darker colour activation outdoors.

Transitions Color Touch ultra-dynamic lenses

The product was first introduced at Transitions Academy 2025 and is being positioned as a fashion-forward addition to the dynamic lens category, combining light responsiveness with an always-on touch of colour.

According to the company, Transitions Color Touch is available in five colours — Ruby, Amber, Sapphire, Amethyst, and Emerald — and comes in both gradient and washed tint effects. Indoors, the lenses provide a soft tint intended for everyday wear, while outdoors they darken further when activated by light.

“Two years after the Gen S launched, the revolution continues with Transitions® Color Touch™,” said Tim Precious, General Manager UKI at EssilorLuxottica. “Where colour becomes a true signature: subtle indoors, vibrant outdoors, and always seamlessly on.”

Transitions says the new product is designed to appeal to consumers looking for eyewear that combines visual performance with personal style. The company cited internal research indicating that younger wearers in particular are seeking eyewear that is both functional and expressive.

In a second statement, Precious said the new lenses are intended to bring together style and performance through the company’s latest lens technology. According to Transitions, key features include rapid light adaptation, soft everyday tint, and protection from bright sunlight, UV rays and blue-violet light.

The company says Transitions Color Touch is designed to deliver vision correction, light protection and a more style-driven eyewear option for wearers navigating changing light conditions.

Learn more about Transitions® Color Touch™ at www.trade.transitions.com/CanadaPro/en/TransitionsColorTouch

Watch the video here:

Click HERE for the press release.

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April 23, 2026April 23, 2026

Safilo Signs Exclusivity Agreement to Acquire SPY+ and Serengeti

Safilo Group has announced the signing of an exclusivity agreement with Bollé Brands aimed at acquiring SPY+ and Serengeti, two U.S.-based eyewear brands positioned in the sports/outdoor and premium eyewear segments.

According to Safilo, completion of the proposed transaction remains subject to consultation with the relevant bodies and customary closing conditions.

The company said the move aligns with its previously stated strategy of selectively acquiring brands that can strengthen its presence in higher-growth categories and expand its portfolio of owned brands, which includes Smith, Carrera, Polaroid, and Blenders.

Safilo said SPY+ would add to its presence in the sport and outdoor channel, citing the brand’s complementarity with Smith as well as its credibility among athletes and consumers. The company also noted SPY+’s established direct-to-consumer presence.

With Serengeti, Safilo is looking to reinforce its position in the premium eyewear segment. The company described the brand as having a longstanding heritage and pointed to its mineral lens offering and American market identity as key differentiators.

Safilo said SPY+ and Serengeti together generated approximately US$39 million in sales in 2025.

Click HERE for the press release.

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April 23, 2026April 23, 2026

New Optician Survey Explores Contact Lenses, Training, and Practice Opportunities

Optik Magazine, in collaboration with the Opticians Association of Canada and the Contact Lens Institute, is inviting opticians across Canada to participate in a new survey on contact lenses and the evolving role of opticians in patient care and practice growth.

The survey is designed to gather new insights into how opticians engage with contact lenses in practice, including training, patient support, professional confidence, and the opportunities that contact lenses may present for both patient outcomes and business growth.

Soft contact lenses continue to represent meaningful potential for patients and practices alike. Yet in many settings, that opportunity may still be underrecognized. This survey aims to better understand current perspectives within the profession and identify areas where additional support, education, and engagement may be valuable.

Canadian opticians are invited to complete the survey and share their perspectives.

Top-line findings will be published through Optik and Eye Care Business Canada media. All individual responses will remain anonymous.

As a thank you for participating, respondents who complete the survey in full will be entered into a prize draw for a pool of five $20 e-gift cards, for a total prize value of $100.

Take the survey here: START SURVEY NOW

Participation from opticians across Canada will help strengthen the value of the findings and contribute to a broader understanding of contact lens–related opportunities in today’s opticianry landscape.

April 23, 2026March 13, 2026

Lacoste Icons L4015: Modern Femininity

Optik mars-avril 2026 Voila Marchon Lacoste L4015_532

Designed to enhance the face with elegance and ease, the L4015 celebrates femininity through refined details. A lightweight injected front ensures all-day comfort, while transparent acetate temples, accented with the iconic metal crocodile, add subtle distinction. Finished with a durable seven-barrel hinge and an RX-ready fit.

Distributed by Marchon: www.marchon.com

About Marchon:

Working with leading brands to constantly push the envelope through distinct designs, innovative materials and clever constructions, Marchon Eyewear’s goal is to consistently design distinctive eyewear that offers accessible quality, style and value.

Marchon is proud of its diversified portfolio of brands, covering key demand segments in the premium end of the market.

Marchon Eyewear distributes its products through a global network of subsidiaries and distributors, serving over 80,000 accounts in more than 100 countries.

Whether helping people access quality care, supporting eye care providers in managing their practice, or partnering with local organizations to aid our communities, VSP Vision™ is there with a comprehensive portfolio of brands that keep health at the center of everything we do. As the first not-for-profit eye health company, care and compassion have led our growth for nearly 70 years. Today, our focus remains on helping those we serve bring their best vision to life.

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April 23, 2026April 23, 2026

CooperVision Canada Partners with Olympic Speed Skater Valérie Maltais

CooperVision Canada has announced a new partnership with Valérie Maltais, one of Canada’s most accomplished Olympic speed skaters, as she continues to compete internationally while pursuing her academic studies.

According to the company, Maltais uses MyDay Energys® contact lenses as she balances the visual demands of elite sport and online learning. CooperVision says the lens is designed to support comfort and visual performance for people who spend significant time on digital devices.

A five-time Olympian and multi-medalist, Maltais competes in a sport where precision and visual clarity are essential. CooperVision says the partnership is intended to highlight the role vision can play in supporting performance in both athletic and everyday settings.

“I put my lenses on in the morning. I feel that my eyes are fresh, my vision is simply clear,” said Valérie Maltais. “I’m also a student and most of my classes are online. I can focus on my schoolwork, looking at a screen and not feeling that my eyes are dry or my eyes are tired.”

CooperVision says MyDay Energys is made from a naturally wettable material and incorporates DigitalBoost™ technology, which the company says may help reduce eye strain associated with digital device use.

In a statement, Kristine Churchward, Head of Marketing at CooperVision Canada, said Maltais’ dual role as an elite athlete and student reflects the varied visual demands many Canadians face.

Through the partnership, CooperVision and Maltais say they plan to collaborate on initiatives aimed at raising awareness of the importance of vision and eye health in active and digitally connected lifestyles.

Click HERE for the full press release.

Want to see more like this article? Click here to subscribe to our FREE print magazines and e-newsletters!

Transitions Color Touch to Launch in May

“Two years after the Gen S launched, the revolution continues with Transitions® Color Touch™,” said Tim Precious, General Manager UKI at EssilorLuxottica. “Where colour becomes a true signature: subtle indoors, vibrant outdoors, and always seamlessly on.”

Safilo Signs Exclusivity Agreement to Acquire SPY+ and Serengeti

New Optician Survey Explores Contact Lenses, Training, and Practice Opportunities

Lacoste Icons L4015: Modern Femininity

Distributed by Marchon: www.marchon.com

About Marchon:

CooperVision Canada Partners with Olympic Speed Skater Valérie Maltais

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