fbpx

Ray-Ban and Meta Launch Next Generation of Smart Glasses

EssilorLux Meta Ray Ban

Meta Platforms and EssilorLuxottica introduced their next generation of smart glasses, the Ray-Ban Meta smart glasses, during the annual Meta Connect event.

The new collection offers the first ever eyewear with live streaming and Meta AI built-in, higher quality camera, and improved audio and microphone systems paired with a redesigned, more intuitive app and charging case.

The livestreaming function allows content creators to broadcast their experiences and POV in real time, hands-free. It opens a new level of authenticity and relatability in the content that’s being created, sharing live from their eyes. The wearer can toggle between the glasses and phone camera to Instagram Live or Facebook Live for up to 30 minutes. The Meta AI offering is exclusive to the U.S. at launch, wearers will be able to use the voice prompt “Hey Meta” to dive deeper into a moment of creativity and control features on the glasses. As a commitment to privacy continues to be at the core of the product, the company has made the privacy LED light bigger and more noticeable.

The Ray-Ban Meta smart glasses collection has taken a leap forward in audio and camera quality. Its camera goes from 5 MP to an ultrawide 12 MP – which takes high-quality photos and immersive 1080p videos in portrait orientation. The discreet open-ear speakers now have increased bass response and noise suppression, enhancing the overall audio quality. Each pair can be found with five built-in microphones to support seamless switching between music and calls, while still allowing the wearer to hear the ambient sound of their surroundings and stay attuned to the world around them. The listening experience now includes bass response and noise suppression, enhancing the overall audio quality for a more complete audio experience – whether it’s for listening to a favorite album or reliving moments personally created.

We’re incredibly proud to collaborate with Meta to build this nascent category from the ground up. The new Ray-Ban Meta collection is in a league of its own with features that have never fit inside a pair of glasses before. The world sees you in a pair of your favorite Wayfarer, perhaps with your own prescription and Transitions lenses that go from day to night, but you know you have this powerful universe of tech inside. Meta AI, live streaming, and insanely crisp audio and calling capabilities – all hands-free,” said Rocco Basilico, Chief Wearables Officer for EssilorLuxottica. “This is what we imagined when we first decided to enter this space. Truly wearable, life-enhancing technology. And it will only get better.

The Ray-Ban | Meta collection is available for purchase on October 17th at Ray-Ban stores, Ray-Ban.com, Meta.com as well as select EssilorLuxottica retail stores LensCrafters, Sunglass Hut, and through the company’s wholesale distribution network in Canada and other countries.

Click HERE for the full press release.

For more related content on Optik NOW, click HERE.

MIDO Opens CSE Award application and Visitor Registration

MIDO logo

Starting September 27 and through November 27, all MIDO exhibitors can apply to participate in the Certified Sustainable Eyewear (CSE) Award, created by MIDO in partnership with ANFAO and Certottica, that assesses sustainability in the eyewear industry at an international level.

Recycled materials, reduced consumption in the production and distribution processes, maximization of the supply chain, elimination of waste, degree of recyclability, use of renewable resources and any certifications already achieved, are some of the criteria the jury will use to determine the winners of the award’s 2nd edition.

Winners will be announced during MIDO, February 3 – 5 at Fiera Milano Rho. The award is divided into six categories: CSE Award Sunglasses Europe, CSE Award Sunglasses Rest of the World, CSE Award Frames Europe, CSE Award Frames Rest of the World, CSE Award Cases Europe and CSE Award Cases Rest of the World.

To participate, entrants must complete the online form available in the “Take Part” section of the website www.mido.com.

Starting October 18, applications will also be open for the BeStore Award, in recognition of the best optical center in the world, and on October 26 registration will open for the Stand Up For Green award, which will be assigned to the most sustainable stand, based on its focus on environmental impact and use of materials.

Visitor registration is now open. To participate, complete the form at this link https://www.mido.com/en/entry-pass

The travel packages have also been activated for visitors from the United States, Central and South America and Canada https://www.mido.com/en/accommodation.

To always be up to date on the latest news, visit www.mido.com and the official MIDO social channels Instagram (@mido_exhibition), Facebook (@MIDOExhibition), Twitter (@MIDOExhibition) and Linkedin.

Click HERE for the full press release.

For other related news on Optik NOW, click HERE.

PPG, Flō-Optics Announce Exclusive Supplier Agreement for First Digitally Applied Optical Coatings

PPG announced an exclusive supplier agreement with Flō-Optics, a developer of digital manufacturing technology for the ophthalmic industry, for the application of PPG HI-GARD® scratch-resistant coatings using Flō’s proprietary digital printing technology.

The agreement will enable the first ever digitized lens coating solutions using additive manufacturing (AM), or 3D printing, technology. The digitized process will enable ophthalmic labs to apply coatings to lenses with precision for a customizable production method that allows for lenses with unique performance capabilities. In addition to allowing lenses to be more functional, the process makes lens coating more efficient, reducing material consumption, lowering production energy requirements and offering faster turnaround times compared to traditional application methods.

“Since the inception of PPG Hi-Gard coatings, our approach has been to provide innovative, protective optical solutions that are on the cutting edge of technology,” said Zachary White, PPG global segment manager, new markets, Optical Monomers and Coatings. “PPG has a history of successfully collaborating with disruptive companies like Flō, leveraging technological and manufacturing know-how to introduce step-change advancements to the industry.”

Flō’s digital coatings technology is achieved through multimaterial and multilayering techniques that expand customization and automation options, reduce production complexity, increase scalability and deliver consistent quality.

PPG Hi-Gard lens coating solutions provide a durable, scratch-resistant coating on ophthalmic lenses made from plastic lens materials. The optical quality of plastic lenses is maintained, and lenses coated with Hi-Gard lens coating are four to six times more abrasion resistant than uncoated lenses.

Click HERE for the full press release.

Creating a Positive Contact Lens Culture Requires Multifactorial Approach, Says New Research Previewed at VEW

contact lens institute

New research previewed during Vision Expo West reveals that creating and maintaining a positive contact lens culture within eye care practices takes a multifactorial approach, offering several pathways for patient and business success. The Contact Lens Institute—in partnership with The Vision Council—presented a sneak peek of its forthcoming report, “The Culture Calculation: Data-Backed Behaviors for Contact Lens Success,” from the conference’s Innovation Stage.

The organizations jointly surveyed 173 members of the U.S. eye care community, asking a range of questions regarding beliefs and behaviors when it comes to cultivating contact lens enthusiasm among their colleagues and patients. Responses included perspectives from optometrists, opticians, ophthalmologists, and practice administrators.

“Since 2021, our See Tomorrow initiative has uncovered valuable consumer insights for the eye care community. The latest effort turned the lens inward, for the first time quantifying what’s involved to create, nurture, and expand positive contact lens cultures,” said Stan Rogaski, executive director of the Contact Lens Institute. “Unlocking this knowledge has the potential to inspire better patient satisfaction and practice management outcomes alike.”

Chief among the previewed findings is that 94% of respondents believe their practices already have a positive contact lens culture. 84% of practices encourage doctors and staff to recommend contact lenses, with the same percentage encouraging patients to consider this form of vision correction.

Those beliefs are in stark contrast to actual behaviors. The new data indicates that only 49% of practices discuss contact lenses with the majority of eligible, non-lens wearing patients. This validates prior See Tomorrow consumer research, in which more than two-thirds of patients did not recall contact lenses being discussed during their last two office visits. In a related survey earlier this year, 44% of glasses-only wearers expressed interest in contact lenses, but stated the possibility was never raised by their doctor or staff.

The research team also asked the eye care community to rate the importance of more than 20 factors that affect a positive contact lens culture. Product access and advancements topped the list, followed closely by elements over which a practice has more direct control, including education and training, in-office advocacy, and the emotional and professional benefits staff receive by prescribing contact lenses.

The final data set within the preview focused on the financial upsides of contact lenses.  Surprisingly, only 47% of respondents indicated their practices quantify the business impacts of contact lens patients compared to patients who rely on other forms of vision correction. Of those that do perform some type of assessment, 56% report that contact lens patients are more profitable. This raises several questions regarding tracking and analysis methodologies, the under-utilization of strategies such as prescribing glasses to current contact lens patients, and myths that may color perspectives on the topic.

“The golden thread across our culture research findings is opportunity—opportunity to have more patient conversations, opportunity to enhance certain practice elements to motivate colleagues, and opportunity to better measure the substantial economic value of contact lenses to the eye care community,” said Rogaski.

The expert panel at the Venetian Convention & Expo Center was moderated by Charissa Lee, OD, FAAO, a member of the Contact Lens Institute Board. Joining her were Alysse Henkel, senior director, Market Research & Analytics for The Vision Council, as well as 2023 Contact Lens Institute Visionaries Shelby Brogdon, OD, McFarland Eye Care, Little Rock; Sabrina Gaan, OD, Eyes on Plainville, Plainville, Mass.; and Lisa Hornick, OD, FAAO, Stanford Ranch Optometry, Rocklin, Calif.

The comprehensive “The Culture Calculation: Data-Backed Behaviors for Contact Lens Success”  report with additional reporting categories and analysis will be published in mid-October 2023.

Click HERE for the full press release.

Safilo and Stuart Weitzman Announce Multi-Year Exclusive Global Licensing Agreement

Safilo and New York luxury footwear brand Stuart Weitzman announce a new exclusive global licensing agreement that runs through June 2029, for the design, manufacturing and distribution of Stuart Weitzman branded sunglasses and optical eyewear collections.

The first eyewear collection, which includes both sunglasses and optical frames, will be presented in North America for the Fall/Winter 2024 season.

“Building on our long history and successful collaboration with Tapestry, Inc. we are very proud to start this new partnership with Stuart Weitzman. As this agreement marks the coveted footwear brand’s entry into eyewear, we are excited to introduce to the market a distinctively designed launch collection,” says Angelo Trocchia, CEO of Safilo Group.

“Stuart Weitzman is known for creating stylish, comfortable, high-quality shoes that inspire confidence — and just like footwear, eyewear is an emotional, everyday accessory,” says Giorgio Sarné, Stuart Weitzman CEO & Brand President. “Our goal is to infuse our signature values into eyewear and create accessories that help our consumers look and feel their best.”

Click HERE for the full press release.

For more related news on Optik NOW,  click HERE.

Featured Posts

Eye On the Industry podcast EOTI

Eye on the Industry – Episode 7: Mindset, Marketing, and Coaching: A New Growth Model for Independent Optometry

In Episode 7 of Eye on the Industry, Kevin Wilhelm discusses mindset, marketing, coaching, and the acquisition of Cleinman Performance Partners—revealing a new growth model for independent optometry practices.

Learn More
Canadian Association of Optometrists logo

CAO Appoints Joelle Walker as New CEO, Effective January 2026

The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.

Read more
World Council of Optometry

ECPs Share How they Use the WCO Alcon Dry Eye Wheel in New Video

The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.

Read more
Optik Voilàs November-December 2025- COS Silhouette SPX_Illusion_2978_5530

SPX Illusion 2025: Lightness Meets Bold Style

Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.

Read more
EssilorLuxottica

EssilorLuxottica Expands Ophthalmology Footprint with Acquisition of Signifeye

EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.

Read more
Eye On the Industry podcast EOTI

Eye on the Industry – Episode 7: Mindset, Marketing, and Coaching: A New Growth Model for Independent Optometry

In Episode 7 of Eye on the Industry, Kevin Wilhelm discusses mindset, marketing, coaching, and the acquisition of Cleinman Performance Partners—revealing a new growth model for independent optometry practices.

Learn More
Canadian Association of Optometrists logo

CAO Appoints Joelle Walker as New CEO, Effective January 2026

The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.

Read More
World Council of Optometry

ECPs Share How they Use the WCO Alcon Dry Eye Wheel in New Video

The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.

Read More
Optik Voilàs November-December 2025- COS Silhouette SPX_Illusion_2978_5530

SPX Illusion 2025: Lightness Meets Bold Style

Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.

Read More
EssilorLuxottica

EssilorLuxottica Expands Ophthalmology Footprint with Acquisition of Signifeye

EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.

Read More
Eye On the Industry podcast EOTI

Eye on the Industry – Episode 7: Mindset, Marketing, and Coaching: A New Growth Model for Independent Optometry

In Episode 7 of Eye on the Industry, Kevin Wilhelm discusses mindset, marketing, coaching, and the acquisition of Cleinman Performance Partners—revealing a new growth model for independent optometry practices.

Learn More
Canadian Association of Optometrists logo

CAO Appoints Joelle Walker as New CEO, Effective January 2026

The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.

Read more
World Council of Optometry

ECPs Share How they Use the WCO Alcon Dry Eye Wheel in New Video

The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.

Read more
Optik Voilàs November-December 2025- COS Silhouette SPX_Illusion_2978_5530

SPX Illusion 2025: Lightness Meets Bold Style

Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.

Read more
EssilorLuxottica

EssilorLuxottica Expands Ophthalmology Footprint with Acquisition of Signifeye

EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.

Read more
Eye On the Industry podcast EOTI

Eye on the Industry – Episode 7: Mindset, Marketing, and Coaching: A New Growth Model for Independent Optometry

In Episode 7 of Eye on the Industry, Kevin Wilhelm discusses mindset, marketing, coaching, and the acquisition of Cleinman Performance Partners—revealing a new growth model for independent optometry practices.

Learn More
Canadian Association of Optometrists logo

CAO Appoints Joelle Walker as New CEO, Effective January 2026

The Canadian Association of Optometrists has appointed Joelle Walker as its new CEO, effective January 2026, succeeding François Couillard after more than 40 years of leadership.

Read more
World Council of Optometry

ECPs Share How they Use the WCO Alcon Dry Eye Wheel in New Video

The World Council of Optometry and Alcon have released a new video featuring eye care professionals from around the world sharing how they use the Dry Eye Wheel to support dry eye diagnosis, education, and management.

Read more
Optik Voilàs November-December 2025- COS Silhouette SPX_Illusion_2978_5530

SPX Illusion 2025: Lightness Meets Bold Style

Silhouette unveils SPX Illusion 2025, featuring two new lightweight shapes— including a striking geometric design—offered in five trend-forward colors like Canary Green Havana and Smokey Blossom. A refined, featherlight way to express personal style with elegance.

Read more
EssilorLuxottica

EssilorLuxottica Expands Ophthalmology Footprint with Acquisition of Signifeye

EssilorLuxottica will acquire Signifeye, adding 15 Belgian clinics to its growing ophthalmology network and strengthening its integrated medical eye-care strategy.

Read more