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Vision Expo East Goes South Beginning in 2025! 

Breaking News

The Vision Council and RX Global announces that Vision Expo East 2025 will take place in Orlando, Florida at the Orange County Convention Center on February 19–22, 2025, after a long-standing residency in New York at the Javitz Center.

A Consultative Decision
The decision is based on extensive consultation and feedback from customers, sponsors, and allied organizations, and is in complete alignment with furthering customer wants and needs, according to the announcement

“Our industry has changed dramatically over the past few years, and as such, our shows and how we bring business together must also evolve. The opportunities for growth, centralization and community-building in Orlando are abundant, and we are confident that this future planning will better allow us to provide the vision care community with a world-class exhibition and educational program in a world-class venue and event destination for years to come”, says Rx Global and Vision Council Spokespersons.

“Vision Expo East will debut in Orlando in 2025 with a re-imagined show and new chances for exhibiting companies to engage with attendees in a more centralized environment. Show venues, hotels, meeting spaces and special events will all be located within a walkable area, ensuring a better connected and community-like experience.”

Thursday to Saturday Preferred
Mirroring the Vision Expo West date pattern, VEE Orlando will move to the preferred date pattern of Thursday–Saturday.

As a popular destination for conferences, Orlando is well-equipped to facilitate Vision Expo’s unique trade show logistics, ensuring a seamless transition​ for exhibitors and show attendees. We also anticipate that attendees will take advantage of the vacation and hospitality experiences in the area, enjoying the warmer weather and extending their trips to accommodate family and leisure travel.

The Vision Council and RX expressed their sincere gratitude to exhibitors, members, attendees, suppliers, and staff for their continued support and look forward to bringing the vision community together next March (2024) to celebrate nearly four decades of Vision Expo East in New York City.

Click HERE for the full press release.

Fold Your Favourite Case!

An eyewear case that is made in Switzerland from A to Z is an absolute novelty. For this reason, a new eyewear case has been developed for the sustainable Götti BIONIC collection. The focus is on reduction and simplification.

MORE THAN JUST AN EYEWEAR CASE

Distributed by Götti: www.gotti.ch

Alcon Launches TOTAL30 Multifocal Contact Lenses for Patients with Presbyopia

Alcon

Alcon announced the global launch of TOTAL30® Multifocal, the first and only monthly Water Gradient multifocal contact lens.  The lenses have begun to roll out in the United States and in select international markets.

Many lens wearers stop wearing contact lenses after age 40 due to lens dryness, discomfort and visual acuity issues and often begin wearing bifocals or reading glasses. Patients are also on their digital devices more than ever, leading to digital device dryness. The new TOTAL30 Multifocal lens helps outsmart digital device dryness by utilizing a proprietary Water Gradient Technology to deliver nearly 100% water at the surface of the lens.

“With Water Gradient Technology, DAILIES TOTAL1® Multifocal has become the #1 selling daily disposable multifocal contact lens in the U.S. alone,” said Ian Bell, President of Global Business and Innovation at Alcon. “Now, with the introduction of TOTAL30 Multifocal, we’re bringing the exceptional comfort of Water Gradient Technology to contact lens wearers with presbyopia who prefer a monthly replacement schedule. The lens material approaches 100% water at the surface so all that touches your eye is a gentle cushion of moisture. This will not only transform the multifocal lens-wearing experience, but also ensure an exceptional fitting experience for Eye Care Professionals.” 

The lenses utilize PRECISION PROFILE ®, the #1 U.S. selling multifocal optical design, allowing lens wearers to experience clear, uninterrupted vision at all distances near through far. This is the same optical design found in DAILIES TOTAL1 Multifocal and AIR OPTIX® plus Hydraglyde® Multifocal contact lenses. Data show 96% of patients were successfully fit in Alcon multifocal contact lenses with the PRECISION PROFILE optical design.

“Multifocal contact lenses have been a key source of customers and referrals for my practice,” said Jessica Crooker, OD. “Many patients are simply unaware that there are multifocal contact lens options. So, when I introduce them to Alcon’s multifocal lenses, they’re thrilled to have their vision without having to rely on over-the-counter reading glasses.”

TOTAL30 portfolio also includes TOTAL30 Sphere lenses and TOTAL30 for Astigmatism. More information about TOTAL30 Multifocal launch timing and markets will be announced in the months ahead.

Alcon debuted TOTAL30 Multifocal contact lenses during the American Academy of Optometry conference on October 11-14 in New Orleans, Louisiana.

Click HERE for the full press release.

Eyewear Artwalk 2024: Where Eyewear and Art Converge for an Immersive 360° Commerce Experience

The organizers of Eyewear Artwalk have announced the 2024 tour including dates & locations in the US. Beginning in April in Los Angeles and culminating in December in Miami, Eyewear Artwalk will be the first ever B2B event of its kind; a 360° commerce experience with education, fashion, entertainment, eyewear, music, and direct connections with avid consumers to discover art-centric eyewear brands.  

Alongside presentations featuring independent eyewear collections, brands will introduce innovative new technologies, telemedicine platforms, and lens products & services. Plus, optical professionals and consumers alike will be able to engage with the Optical Metaverse and the Optical Near Me consumer portal focused on the distribution of independent brands and eye care products.

“Like a rock band and its entourage that tours from city to city, Eyewear Artwalk will be the place to be, complete with immersive digital content, entertainment, and a focus on the ultimate consumer. There will be opportunities for meet and greets with the creators, influencers, and tastemakers of art-centric eyewear”, stated Stephen Fournier, eyewear designer and rock musician.

“We came together during the pandemic at a time when the world was shuttered with some of the most important independent & legacy eyewear brands in the world. Our team of rebellious innovators stood together and engaged with curators at the retail optical shops in a year where there was no other option. Following that collaborative experience, Eyewear ArtWalk continues to raise the bar and set the pace to supply the most unique optical retailers with capsule collection eyewear, services that support ultimate luxury consumers, and technology to empower eyecare B2B businesses and consumers the opportunity to connect and experience new products & services together.”

About Eyewear Artwalk 2024:

An eyewear experience curated to cater to both optical professionals and discerning eyewear consumers, Eyewear Artwalk is the ultimate fusion of creativity, innovation, and style. 

This groundbreaking experience is designed to provide attendees with a fresh perspective on discovering new eyewear brands, exploring styles that resonate with their unique tastes, and indulging in the magic of artistry.

This three-day experience promises to be a pop-up immersive masterpiece, educating eye care professionals with innovative sessions while connecting directly with consumers, unlike any other event in the industry.  

Eyewear Artwalk will house a three-day experience in seven cities across the US: Los Angeles, Nashville, Denver, New York, Chicago, Austin, and Miami.

What to Expect:

Eyewear professionals can interact during insightful keynote sessions and hands-on workshops that delve into the fascinating intersection of consumerism and art. 

The star-studded team of presenters has a successful history of innovation from the four-year My Vision Show and Optical Metaverse platforms. Plus, education partner IOT will be on-site providing continuing education (CE) credits for all eye care professionals. 

From groundbreaking design techniques to the latest trends that are shaping the eyewear landscape, attendees will gain invaluable knowledge and inspiration to elevate their practice and delight their clients.

Inspired by the artists, frame designers from around the world will curate unique eyewear collections that attendees can buy directly. This proves to optical professionals which collections attendees are engaging with, verifying data before acting on it.

Why Eyewear Artwalk 2024 Matters:

In a world where the eyewear industry is constantly evolving, Eyewear Artwalk brings a fresh perspective that goes beyond the same traditional conferences. 

This event isn’t just about lectures and networking – it’s a dynamic exploration of how eyewear and art intertwine, shaping the way we see the world, literally and figuratively. 

By uniting the best of both worlds, Eyewear Artwalk provides an unparalleled platform for professionals and enthusiasts to connect, learn, and be inspired.

Save the Date:

Unlock a new world of inspiration and aesthetic exploration as Eyewear Artwalk 2024 unfolds. Grab your tickets for the dates below at EyewearArtwalk.com. 

Los Angeles   April 18-20, 2024Nashville   May 16-18, 2024Denver   June 13-15,
2024
New York   July 18-20, 2024
Chicago   August 15-17, 2024Austin   October 24-26, 2024Miami   December 5-7, 2024

Tickets and sponsorships are on sale now. For more information, please visit www.EyewearArtwalk.com and follow us on social media @EyewearArtwalk.

Click HERE for the full press release.

SILMO Istanbul Celebrates 10th Anniversary

SILMO Istanbul looks forward to welcoming industry professionals from Turkey and around the world for the tenth time. This year, in addition to celebrating its 10th anniversary, the optics show is inaugurating a new 25,000 m2 configuration in halls 5-6-7 of the Istanbul exhibition center.

With almost 200 exhibitors and over 900 local and international brands, SILMO Istanbul responds to the expectations of professionals, and continues to offer them an ideal stage for business and meetings.

During this edition, visitors will have the opportunity to take part in SILMO Academy conferences. Through this scientific symposium, SILMO Istanbul continues to support the development of the industry with training programs on the latest and trendiest topics.

And to highlight its 10th anniversary, SILMO Istanbul will be launching the SILMO Istanbul Awards, which will recognize the brands and products of exhibiting companies.

SILMO Istanbul Optical Fair will take place from November 23 to 26, 2023.

Click HERE for the full press release.

For more related content on Optik NOW, click HERE.

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