With Le Club de Lecture, the FW 23/24 campaign, GIGI Studios creates a meeting place for reading, listening, and exploring the world from different perspectives.

The setting: an abandoned Parisian library. The protagonists: nine unique people who come together and connect thanks to their passion for books.

Le Club de Lecture, the FW 23/24 campaign by GIGI Studios, invites us to be spectators of the conversation that this group will have about their favourite books and wants to highlight the importance that literature can have as a trigger for empathy and self-discovery, and the need to take a break from the hustle and bustle of everyday life to be inspired and fully present in the moment.

VANGUARD COLLECTION FW 23/24:

The new GIGI Studios collection presents meticulously crafted models in the Barcelona atelier. Their delicate details and handcrafted finishes reiterate the brand’s commitment to exceptional design.

The new designs of the VANGUARD collection are characterised by geometric shapes and bold volumes in natural Italian acetate. BONNIE is an aviator model in an innovative colour palette.

The VANGUARD Optical FW 23/24 collection consists of eight powerful, uniquely styled acetate designs created to enhance all aspects of each personality. PHOEBE stands out for its two-layer acetate mix, producing unique transitions and gradients.

GIGI STUDIOS MEN FW 23/24:

GIGI Studios expands the MEN collection of optical and sun contemporary designs. A commitment to purity and character is reflected in the MELVILLE optical model, with a thick acetate rim and a slightly geometric shape.

BRYANT, one of the new acetate sun designs, features thick acetate rims and defined shapes. As with the entire MEN sun collection, the CR39 lenses are polarized.

Click HERE for the full press release.

For the first time, Centre for Ocular Research & Education (CORE) Director Lyndon Jones joins the Vision Expo West 2023 Global Contact Lens Forum, sharing insights alongside peers Melissa Barnett, Jason Compton, Janelle Davison, and Sheila Morrison. The event is scheduled for Wednesday, September 27 in Las Vegas.

The Forum ‘meeting within a meeting’ design—which runs from 8:30 am to 3:15 pm PT—is structured to provide practical, timely clinical and business processes tips for any professional that recommends, fits, or prescribes contact lenses.

Topics include new products and technologies, ‘leveling up’ practice management pearls, and the good, bad, and ugly of myopia control. Participants can earn up to four hours of continuing education (CE) credits at no additional cost.

Dr. Jones will also join Dr. Barnett, Dr. Compton, and Dr. Shalu Pal the following day for “The Greatest Contact Lens Course Ever.” The two-hour session promises a series of rapid-paced presentations, including drug delivery, myopia management and scleral lenses, to expand attendees’ contact lens knowledge and patient interactions.

Vision Expo West pre-registration for educational courses is required at west.visionexpo.com.

Click HERE for the full press release.

For more Optik NOW news on CORE, click HERE.

This Calvin Klein style designed for kids is inspired by the most iconic adult designs. The irresistible pop colours and round shape make this style stand out from the crowd with fun. Acetate material ensures lightweight and resistance. This model features a round shape for an original look.

Featured model: CKJ23302

Distributed by Marchon: www.marchon.com

Transitions Optical is offering premium content around children’s eye health, protection and safety for the back-to-school season. A new school year is a good time to remind parents to keep their child’s eyes safe from the UV and blue-violet light they’ll encounter both indoors and outside from the sun.

Content will be available upon request, and will be inclusive of, but not limited to:

• Social media visual elements around current offerings for children and teens.
• E-mail and/or newsletter content catered towards parents to stress the importance of proper protection and solutions available at your clinic.
• Information to assist in building a sales pitch, such as how to talk to parents/kids/students about light exposure levels.
• Tools to develop your frame and Transitions lens package.

For access to the back-to-school premium content, email cscanada@transitions.com.

Click HERE for the full press release.

Starting now, and throughout the Fall 2023 Parliamentary session, the Canadian Association of Optometrists (CAO)  invites everyone to get involved in supporting the swift passage of Bill C-284, An Act to establish a national strategy for eye care.

Have your friends, family, staff and patients sign the petition encouraging the federal government take action now.  Simply print off multiple copies and encourage those in your network to sign the Petition. Download & Print the Petition!

Once a minimum of 25 signatures have been collected, please mail the paper petitions to CAO.

Canadian Association of Optometrists
234 Argyle Ave.
Ottawa, ON K2P 1B9

What Is Bill C-284?

In June 2022, the Honorable MP Judy Sgro (Humber River – Black Creek) introduced Bill C-284: An Act to establish a national strategy for eye care. The bill aims to improve eye care and invest in vision research to address preventable blindness.

View the key goals of Bill C-284, An Act to establish a national strategy for eye care (CAO infographic).

How else can you help?

As optometrists, your voice is important. Send a pre-written email to your MP urging them to support a comprehensive National Eye Care Strategy and pass swiftly Bill C-284. It takes just one minute to send an email. Help us prioritize eye care in Canada, and to ensure healthy eyes and clear vision for all Canadians.

Please join our call to action and help ensure this vision becomes a reality. Send an email to your MP today.

Source: Canadian Association of Optometrists