MIDO 2023 marks the beginning of a new era for the eyewear show with numbers that confirm its leadership position as it closed its doors on the 51^st edition.

Attendance peaked at 35,000 industry professionals: 80% of them from Europe and 20% from the rest of the world. That is a 60% increase over 2022 visitor numbers. Also on the rise, Italian visitors made up 53% of the total.

Of the more than 1,000 exhibitors, 72% were international and 28% from Italy. Among the overseas exhibitors, 51% were from Europe, 42% from Asia and 7% from the rest of the world.

The data, both for visitors and participation by industry professionals, once again confirm the unmistakable global reach of the show.

“We have an exciting responsibility that comes with being the gold standard global eyewear event and that is, to bring together supply and demand for professionals who participate in MIDO,” stated MIDO President Giovanni Vitaloni. “This year we attracted many first-time presences among exhibitors and visitors who expressed their positive surprise at walking through the doors of our show. The ‘wonder’, that is part of the show’s DNA, is precisely this – to delight those who participate to such an extent that they cannot help but be here every year,” he concluded.

For visitors, there were myriad innovations and events, with a special focus on opticians – from the “How to?” cycle of OTTICLUB meetings – to the presentation of specialized books in the “Book@MIDO” program. The all-important focus on sustainability, with accolades and dedicated areas. But there were also occasions for glamour, with appearances by VIPs and personalities from the world of entertainment with flash mobs, exhibitions and awards in the popular MIDO squares.

The next appointment with MIDO is set for February 3-5, 2024, at Fiera Milano Rho.

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Click HERE for the full press release.

Did you know Transitions® has a lens for all your patients experiencing any level of light sensitivity? It’s true. Transitions® Light Intelligent Lenses™ seamlessly adapt to changing light situations by responding to surrounding light, changing from clear to dark when going outdoors and changing back to clear once inside. This is the only one smart clear lens that adapt to light and become dark in order to give to your patient this level of benefits

Plus, all Transitions lenses block 100% of UVA and UVB rays and help protect against sources of harmful blue light¹ including digital devices, screens and especially bright sun. By optimizing the amount of light eyes receive, Transitions lenses also help reduce glare for more effortless sight.

Compare the features and benefits Transitions® lenses offer and help patients find their perfect fit.

Transitions®Signature® GEN8™ lenses are our best overall photochromic lenses¹ and they’re our clearest and fastest lens.

Transitions®XTRActive® new generation lenses are best for patients who are very light sensitive or frequently exposed to bright light. They deliver the best extra darkness and light protection¹ from intense light indoors and outdoors, even in the car.

Transitions® XTRActive® Polarized™ are best for those who are frequently exposed to bright light and reflective glare. They combine the benefits of light intelligent lenses and dynamic polarization for extra protection in any light situation and deliver sharper vision and vivid colours.

Visit Transitions.com/en-canadapro for educational resources or contact cscanada@transitions.com for marketing materials.

¹Based on achieving the highest-weighted composite score among main everyday photochromic lenses across measurements of key photochromic performance attributes weighted by their relative importance to consumers.

Transitions, Transitions Signature and XTRActive are registered trademarks, and the Transitions logo, Transitions Light Intelligent Lenses, Transitions XTRActive Polarized and XTRActive Polarized are trademarks of Transitions Optical, Inc. used under license by Transitions Optical Limited. GEN 8 is a trademark of Transitions Optical Limited.

©2022 Transitions Optical Limited. Photochromic performance and polarization are influenced by temperature, UV exposure and lens material.

Click HERE for the press release.

This post is sponsored by Transitions Optical.

Ferragamo presents a new Fall/Winter 2022 edition of one of its most coveted sunglasses: a timeless style with a bold, glamorous design. The feminine shape in full acetate features a butterfly front construction with solid lenses and tapered temples engraved with the metal logo as a signature of modern sophistication.

Featured model: SF929S

Distributed by Marchon: www.marchon.com

EssilorLuxottica’s scientists have harnessed the power of artificial intelligence (AI) and combined it with their understanding of consumer lifestyles to create the best overall progressive lens: Varilux® XR series™.

The best overall claim results from Essilor R&D simulations done in 2022, which were based on measurements weighted by the level of importance of each criterion for progressive lenses identified by users in a multinational quantitative study by IPSOS.  The simulations were done on the most relevant competitive brands with good level of awareness among consumers.

The EssilorLuxottica Group has gathered over one million data points to develop a behavioral modeling system that predicts how presbyope individuals will look at objects around them.

“The power of artificial intelligence lies in the quantity, quality and variety of data and the way they’re analyzed. The insights we established from data collected from customer orders, real life wearer tests, in store measurements and physiological models are exclusive to EssilorLuxottica. Thanks to the digital twinning technology, we can now establish a visual behavior profile for every single prescription and provide the first eye-responsive lens that respects the natural behavior of the eye,” commented Norbert Gorny, Co-chief Operating Officer at EssilorLuxottica.

Varilux® XR series™ wearers benefit from instant sharpness, even in motion, with up 49% more vision volume based on internal R&D simulations compared to Varilux® X series™. In independent third-party tests, 87% of consumers, mostly wearing premium progressive lens, preferred Varilux® XR series™ to their previous lenses, after trying them, with no change in their prescription (based upon 73 PAL wearer study conducted in France). And 95% of wearers adapted to their new lenses on the first day.

In keeping with customers’ expectations and EssilorLuxottica’s commitment to reduce its footprint on the planet, Varilux® XR series™ is an eco-design progressive lens. This is certified by a life-cycle analysis run by an independent third party that brought to light a 19% reduction of plastic consumption resulting in -6% CO2 emissions.

The new progressive lenses will be available in the coming months to EssilorLuxottica ECP partners in Europe and other international markets. Availability dates will be communicated for markets when the roll out plan is finalized.

Click HERE for the full press release.

For each frame purchased, a tree is planted through ECO Eyewear’s “One Frame, One Tree” program. Together with customers, retailers, and the NGO Trees for the Future, the program has now planted 3.3 million trees. This engagement has resulted in more than 154,629 metric tons of CO2 sequestered.

The program works with Trees for the Future, an NGO that educates smallholder farmers to use agro-forestry and permaculture. Their method is called the Forest Garden Approach. So far, they have planted more than 19,095 forest gardens.

Planting trees provides families with more than just food. It provides income, empowerment, unity, leadership, education, and even saves lives.

“We are proud to have a partner like Eco and we are thankful for their dedicated support, enabling us to achieve our goals.” John Leary, Executive Director, Trees for the Future

Click HERE for more information.