CooperVision Canada has announced a new partnership with Valérie Maltais, one of Canada’s most accomplished Olympic speed skaters, as she continues to compete internationally while pursuing her academic studies.
According to the company, Maltais uses MyDay Energys® contact lenses as she balances the visual demands of elite sport and online learning. CooperVision says the lens is designed to support comfort and visual performance for people who spend significant time on digital devices.
A five-time Olympian and multi-medalist, Maltais competes in a sport where precision and visual clarity are essential. CooperVision says the partnership is intended to highlight the role vision can play in supporting performance in both athletic and everyday settings.
“I put my lenses on in the morning. I feel that my eyes are fresh, my vision is simply clear,” said Valérie Maltais. “I’m also a student and most of my classes are online. I can focus on my schoolwork, looking at a screen and not feeling that my eyes are dry or my eyes are tired.”
CooperVision says MyDay Energys is made from a naturally wettable material and incorporates DigitalBoost™ technology, which the company says may help reduce eye strain associated with digital device use.
In a statement, Kristine Churchward, Head of Marketing at CooperVision Canada, said Maltais’ dual role as an elite athlete and student reflects the varied visual demands many Canadians face.
Through the partnership, CooperVision and Maltais say they plan to collaborate on initiatives aimed at raising awareness of the importance of vision and eye health in active and digitally connected lifestyles.
The largest optical show in the world, MIDO, filled six pavilions at Fiera Rho, in Milan, and this year the vibe was truly off the charts.
As I was leaving Montréal–Trudeau Airport, I was greeted at the departure gate with a full buffet of food and drinks, which were offered to everyone on our flight to Milan. The reason quickly became clear. We were travelling with the Canadian Women’s Olympic Hockey Team, and the mood was electric. Many ECPs heading to MIDO joined in, cheering as the team entered the gate area, waving flags and towels that were gifted by Air Canada. With all smiles, hope, and excitement, we cheered on our team. These women were impressive in every way and, yes, absolutely buff and much larger than me!
I had the chance to chat briefly with the team captain, Marie-Philip Poulin. She commented on my colourful frames, which instantly put a huge smile on my face. Coming from a diehard hockey family, I could not resist snapping a photo of the two of us together, which brought great joy to my family at home.
Upon arrival in Milan, the city itself was buzzing. Olympic fever was everywhere, amplifying the already high energy surrounding the show. MIDO was heavily attended by professionals from across the globe, and the momentum carried through every pavilion. For three straight days, time on the show floor flew by. There was simply too much to captivate you, pulling you in to stay longer, connect deeper, and learn more about the latest in technology and design. Emerging companies and designers boldly staked their claim, reinforcing exactly what is needed to keep the independent movement thriving. I was both pleased and inspired to see so many established ECPs, alongside a strong showing of newcomers.
What inspired me most was the influx of new designers sharing their work. From all corners of the world, these creatives brought fresh perspectives on sustainability, design, and innovation. The floors were packed, and attendees showcased some of the most incredible frames imaginable. Simply standing back, you could spend hours watching faces beautifully framed by exceptional eyewear. It was a spectacle in itself.
Two award ceremonies took place. One we all know well, and another dedicated to future designers and students. This second celebration focused on Olympic sports-inspired designs, exploring the concept of movement.
The prestigious Sergio Cereda Legacy Award highlighted the next generation of creative talent across three categories. The grand prize of $10,000 was awarded to Giada Osana from the Libera Accademia di Belle Arti di Brescia in Italy. The second prize of $5,000 went to Elisa Albertini, also from LABA, while the third prize of $2,500 was awarded to Mahra Mustafa, rounding out an impressive showing for the institution.
Each student presented original designs that powerfully conveyed movement, energy, and forward-thinking creativity, leaving little doubt about the strength and promise of the future of eyewear.
At the MIDO Awards ceremony, the Best Store Design honour was awarded to AndreOpticas Chiado in Lisbon, Portugal. The Best Store Innovation award also went to Lisbon, recognizing Optocentro for its forward-looking retail approach. Additional Certified Sustainable Eyewear winners included Marchon Italia for Frames, Silhouette for Sunglasses, and Llexan Italia for Cases. A newly introduced featured award was presented to Safilo, recognizing the company for integrating deeply embedded ESG principles into its overall strategy.
The show itself was a rich blend of cultures, equipment, treatment, and design. With the right pair of shoes, you could spend hours walking the aisles. An equal delight was the food. Italy feeds your appetite in every way. My final hours in the city were spent shopping and bringing home Olympic merchandise and delectable foods to share with my family upon my return. The memories of this very special trip will last a lifetime, and I was especially proud of the strong Canadian contingent in attendance this year.
Thank you to MIDO and its team for welcoming Optik Magazine and for sharing the most exquisite entries from around the world. There is nothing like being there, and I hope to return next year and see you all again.
About the Author:
Suzanne Sendel
Suzanne Sendel is an optical distributor who left the world of interior design and architectural sales management by falling in love with a pair of hand painted glasses, 11 years ago. Through her travels, Suzanne has inspired many with her independent collections, and her passion for optical fashion, and in sharing her stories and the many sales teams of “Road Warriors”, who have inspired the optical industry. Through her lens, Suzanne will share their journey and what has made them an integral part of the success of our industry. Reach her at suzannesendel@gmail.com.
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New clinical report issued by the American Optometric Association
Reviews ocular risks linked to GLP-1 receptor agonists
Medications commonly used for diabetes and weight management
Highlights possible associations with diabetic retinopathy progression and Non-Arteritic Anterior Ischemic Optic Neuropathy (NAION)
Summary
The American Optometric Association has released an evidence-based clinical report reviewing ocular considerations associated with glucagon-like peptide-1 receptor agonists (GLP-1RAs), including semaglutide and tirzepatide. While these medications play an important role in managing systemic metabolic disease, emerging observational data suggest potential associations with diabetic retinopathy progression and rare optic nerve events.
The report emphasizes careful baseline assessment and ongoing ocular monitoring for patients prescribed these therapies.
Practice Considerations
Optometrists should update medication histories routinely and maintain heightened vigilance when managing patients on GLP-1RAs, particularly those with pre-existing retinal disease. Clear interprofessional communication with primary care providers and endocrinologists remains essential to coordinated care.
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FYidoctors announces its feature on the internationally broadcasted television series World’s Greatest, which highlights leading organizations, innovators, and companies making a meaningful impact across industries.
The episode, filmed in Calgary, Alberta, showcases FYidoctors and its doctor-led, patient-first approach to eye care. The segment highlights how the organization is working to redefine modern optometry through clinical excellence, innovation, and a focus on improving patient outcomes across North America.
“Being featured on World’s Greatest is an opportunity to highlight the passion and purpose that drives our doctors and teams every day,” said Dr. Alan Ulsifer, Chair & Chief Executive Officer of FYihealth group. “It reflects our commitment to putting patients first and continuously improving how eye care is delivered, while also building an organization where doctors are empowered to lead and shape the future of the profession.”
The segment underscores FYidoctors’ foundation as a doctor-led network, where collaboration across clinics, support teams, and manufacturing operations enables consistent, high-quality care across more than 370 locations. It also highlights the organization’s integrated approach from advanced diagnostic technology and in-house lens manufacturing to specialized programs such as myopia management and dry eye care which are designed to support patients at every stage of their eye health journey. The feature also touches on efforts to improve access to care, including mobile clinic services for underserved communities.
For patients, this means more accessible, coordinated care closer to home, supported by leading clinical expertise and technology. By integrating clinical care, diagnostics, and manufacturing within one national network, FYidoctors is helping to advance a more connected, patient-centered approach to vision care in Canada. This positions the organization as a leader in redefining how eye care is delivered nationwide.
Ray-Ban has named Jennie as global ambassador for both Ray-Ban and Ray-Ban Meta, marking the first time the two brands have been presented under a shared creative campaign.
Jennie, a singer, rapper, songwriter, actress and member of the K-pop group BLACKPINK, is being positioned by the company as a figure who reflects the intersection of style, self-expression and innovation central to both brands.
Jennie
According to Ray-Ban, the new campaign connects its heritage eyewear identity with the more technology-driven positioning of Ray-Ban Meta. The campaign presents a unified creative vision built around Jennie’s personal style and public image.
“I’m really happy to be partnering with Ray-Ban – it felt natural from the beginning. To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way. Ray-Ban has that same energy: simple, expressive and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that,” says Jennie.
The campaign visuals distinguish the two lines through different visual cues. Ray-Ban’s imagery uses a bold but minimal aesthetic with red accents, while the Ray-Ban Meta campaign incorporates softer blue tones and places greater emphasis on wearable technology.
Ray-Ban says the collaboration is intended to highlight both timeless eyewear design and next-generation smart eyewear through a single global ambassador platform.
RAY-BAN META BLAYZER OPTICS (GEN 2):
Featuring a slim silhouette with reduced temple height and thickness for a lighter, more comfortable fit while flexible comfort tips and interchangeable nose pads adapt effortlessly to different face shapes.
Ray-Ban Meta, Blayzer Gen 2
RAY-BAN ALIX – RB3781 003&80
The Alix full-lens shield wraps the face for maximum impact with a Y2K urban edge. Featuring sleek metal temples and a streamlined silhouette, this is a bold statement piece for standout stars.
Ray-Ban, Alix
DREA RB3783 003/81
The Drea features a subtle metal cat-eye silhouette with bio-based nylon lenses and vintage flair. Part of the Pulse collection, this frame adds a touch of effortless retro-chic to her curated capsule.
Myopia is more than a refractive error, it is a public health epidemic. Discover how opticians serve as key providers by educating families, breaking stigma, and protecting long-term pediatric eye health.
The Ontario Opticians Association has suspended regular programs and services due to operational challenges, while confirming that PLI coverage remains fully active.
Transitions® launches its Light in Motion Tour across Canada, offering optical professionals an immersive evening experience focused on light science and lens innovation.
Myopia is more than a refractive error, it is a public health epidemic. Discover how opticians serve as key providers by educating families, breaking stigma, and protecting long-term pediatric eye health.
The Ontario Opticians Association has suspended regular programs and services due to operational challenges, while confirming that PLI coverage remains fully active.
Transitions® launches its Light in Motion Tour across Canada, offering optical professionals an immersive evening experience focused on light science and lens innovation.
Myopia is more than a refractive error, it is a public health epidemic. Discover how opticians serve as key providers by educating families, breaking stigma, and protecting long-term pediatric eye health.
The Ontario Opticians Association has suspended regular programs and services due to operational challenges, while confirming that PLI coverage remains fully active.
Transitions® launches its Light in Motion Tour across Canada, offering optical professionals an immersive evening experience focused on light science and lens innovation.
Myopia is more than a refractive error, it is a public health epidemic. Discover how opticians serve as key providers by educating families, breaking stigma, and protecting long-term pediatric eye health.
The Ontario Opticians Association has suspended regular programs and services due to operational challenges, while confirming that PLI coverage remains fully active.
Transitions® launches its Light in Motion Tour across Canada, offering optical professionals an immersive evening experience focused on light science and lens innovation.
