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Essilor Innovation: Crizal® Rock

Essilor presents the most recent innovation in coatings: Crizal® Rock™, the best combination against scratches and smudges. 

The Crizal Rock coating offers scratch resistance due to the unique High-Resistance Technology, together with ease of cleaning, while preserving the main attributes of the Crizal coating: reduced glare, UV protection and dust- and water-repellent properties. This technology combines specific oxides known for their dust, scratch and temperature resistant properties.

All these performances have been confirmed by a new rigorous test protocol: the Lifeproof multi-test. It combines technical, real-life and torture tests to assess the resistance of a lens to wearers’ hectic lives. Crizal Rock is at the cutting edge of innovation and technology.

Designed to deal with the unpredictability of everyday life and eyeglass wearers’ expectations of product durability without compromising clarity of vision, Crizal Rock is protected by five international patents.

Click HERE for the full press release.

AAOF Announces 2020 Alfred A. Rosenbloom, Jr., Low Vision Residency Award Recipient

The American Academy of Optometry Foundationannounces Carolyn N. Chakuroff, OD, MS, as this year’s recipient of the Alfred A. Rosenbloom, Jr., Low Vision Residency Award.

Dr. Chakuroff is a graduate of The Ohio State University College of Optometry and an Ocular Disease/Low Vision Rehabilitation resident at the Kansas City VA Medical Center (KCVA).

This award is intended to promote the practice and development of the field of low vision by providing incentive and support to sustain talented optometric residents who demonstrate a passion and commitment to practice, research, and education.

Dr. Chakuroff presented an impressive resume of experience in clinical research, volunteer service, and poster presentation experience, thus earning this prestigious award.

Click HERE for the full press release.

AAOF Announces 2020 Hopkins Comprehensive Eye Care Award Recipient

The American Academy of Optometry Foundation (AAOF) announces Charlotte Yiyi Wang, OD as this year’s recipient of the Hopkins Comprehensive Eye Care Award. Dr. Wang is a graduate of the University of California, Berkeley School of Optometry, and primary care/community health resident at the Meredith W. Morgan University Eye Center.

The award is intended to promote the practice and development of comprehensive eye care by providing incentive and support to talented optometric residents who demonstrate a passion and commitment to further clinical experience, research, and education.

Dr. Wang presented an impressive resume of experience in clinical research, volunteer service, and lecture presentations, thus earning this prestigious award.

Click HERE for the full press release.

The CNIB Foundation Announces New Partnership with IrisVision

The CNIB Foundation has signed a new partnership agreement with IrisVision, global leader in digital vision technologies.

IrisVision’s visual assistive device allows users to access and amplify their limited sight. The wearable device is FDA registered, and helps users with a variety of eye conditions including age-related macular degeneration, Stargart disease, and glaucoma.

“IrisVision redefines possibilities for those living with vision impairment and aims to not only provide sight, but to connect people with their world,” says Ammad Khan, CEO of IrisVision. “We are proud to be partnering with the CNIB Foundation, an organization that supports Canadians with sight loss from coast to coast. We’ve had thousands of success stories in the United States and are looking forward to expanding our resources to the 1.5 million Canadians living with low vision.”

Through this partnership, people with sight loss across the country will have exclusive access to IrisVision’s products as soon as they launch through all of the CNIB Foundation’s enterprises, including Shop CNIB, CNIB Frontier Accessibility and its affiliate organization, Vision Loss Rehabilitation Canada.

Click HERE for the full press release.

Transitions Launches Virtual Try-On for Transitions® Signature® GEN 8™ Lenses

Transitions Optical has introduced a new, immersive augmented reality experience where patients can see themselves in all seven Transitions Signature GEN 8 lens colours and choose from a selection of frame styles even before they enter the practice. Users can access the virtual try-on at Transitions.com/virtualca on their own desktop, mobile or tablet devices—minimizing the need for patient contact in the practice.

The technology is designed to allow users to experiment and play with Transitions Signature GEN 8 lenses in different colours across the full range of activation tints. As users tap through different lens colours and frame options, they are also able to capture downloadable photos in all stages of tint.

The Transitions lens virtual try-on uses the best in class technology provided by FittingBox to give users a realistic, interactive experience wearing Transitions lenses in auto-sized frames in real time.

“It’s more important than ever to make patients’ digital journey customizable and convenient,” said Patience Cook, director North America marketing, Transitions Optical. “By sharing the virtual try-on, practices can pre-educate patients on Transitions Signature GEN 8 lenses before they visit their eyecare professional. This is particularly important as many practices are seeking to minimize contact due to the COVID-19 situation.”

Click HERE for the full press release.

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