CooperVision has named Simon Seshadri as Senior Vice President, Global Marketing, effective immediately. He is responsible for executive leadership and management for the company’s Global Marketing organization, including driving product pipeline innovation and advancing standards for inbound and outbound marketing functions.

Seshadri was most recently CooperVision’s Vice President of Marketing, North America, where he also led commercial activation across key customer groups. He joined the company in 2014 as Senior Director, Global Brand Marketing for frequent replacement products, and was instrumental in introducing the Biofinity Energys^® and Avaira Vitality^™ contact lens brands. Prior to that, he served in international marketing roles with GE Healthcare and Bausch & Lomb, as well as working for Philips Consumer Lifestyle in Japan and North America and Boots Healthcare in the United Kingdom and Japan.

“Simon has worked on multinational brand programs within eye health, as well as outside the category with highly respected healthcare products including Sonicare, Clearasil, and Strepsils. These all required precise navigation of the business-to-provider-to-consumer model and an intimate understanding of healthcare professionals’ and consumers’ varying needs. His globally influenced vision and experiences will strengthen our partnerships with the eye care profession and spark additional market growth,” said Jerry Warner, Executive Vice President and President, Americas and Commercial Functions at CooperVision.

Seshadri earned his MBA from the London Business School and a Bachelor of Commerce (Marketing) from the University of British Columbia. He resides with his family in Pleasanton, Calif. and remains based at CooperVision’s headquarters in San Ramon, Calif.

He succeeds Guy Whittaker, who earlier this year was promoted to the position of CooperVision’s Senior Vice President, Global Strategy and Lifecycle Management.

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