Safilo and Isabel Marant, known as one of
the most influential brands among French designers, announce a new global
ten-year license agreement for the design, manufacture and distribution of
Isabel Marant sunglasses and optical frames. The first Isabel Marant collection
will be launched with the Spring/Summer 2021 lines.
“We are pleased to welcome to our
portfolio one of the coolest French designer brands whose unique expression and
iconic style ensure it stands out within the advanced luxury design segment.
This positioning between contemporary and traditional luxury allows
design-driven, trend-setting brands, such as Isabel Marant, to captivate and
engage Gen Z and Millennials with their originality, recognition and
authenticity,” commented Angelo Trocchia, CEO of Safilo Group.
“Safilo’s expertise and capabilities in
the design, development and manufacturing of eyewear, as well as their
qualitative and widespread distribution reach, are the critical factors that
lead us to take this exciting challenge of entering into our first ever eyewear
licensing agreement. We were looking for a partner capable of translating our
idea of a sartorial interpretation into an accessory that is emblematic of
present-day style,” stated Isabel Marant. “With Safilo we share the same
creative energy and enthusiasm for experimenting and we are sure that together
we will able to delight our clients in France and beyond.”
Click HERE for the full press release.