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Introducing Chromalis, the New Photochromic Frames from Nikon

In 2019, Nikon Optical Canada officially launched its new “Eyewear” collection featuring an exclusive collection of ultralight ophthalmic and sun frames constructed from pure titanium, B titanium, acetate, and nylon.  All the frames are designed expressly for use with Nikon lenses, thus ensuring an incomparable fit and finish.

To mark this milestone, Nikon is introducing Chromalis. Inspired by our know-how in optics and light management, Chromalis photochromic frames allow you to change your look without changing frames. The Chromalis frames are transparent indoors, but when exposed to the sunlight outdoors the frames change into an elegant translucent dark grey colour.

Chromalis frames are made with innovative materials and construction, to offer high comfort and a refined design. 

  • The frame darkens (in 15-20 seconds) depending on sunlight intensity and returns to clear in the absence of UV light.
  • Flexible and lightweight frame for utmost comfort.  
  • Reverse groove to highlight the lenses within the frame design.
  • Transparent structure revealing a logo engraved corewire floating inside the temple.

The Chromalis collection is available in 5 different models.

Click HERE for the full press release.

New Survey Reveals Vision Is Deprioritized by Parents in Children’s Overall Health

A new survey from The Global Myopia Awareness Coalition (GMAC) reveals that while parents remain focused on their children’s overall success, only 57% make regular appointments to stay on top of their children’s health.

Parents ranked annual visits to the eye doctor as less important than visits to the dentist or pediatrician. In fact, only 27% of parents reported taking their children to an optometrist in the past year. This may be due to the misperceptions the survey also revealed about what comprehensive eye exams entail.

For example, while most parents (85%) said they were at least somewhat familiar with comprehensive eye exams, 88% also believed that comprehensive exams aren’t needed until their children enter school, and nearly half (48%) believed that a pediatrician could conduct them. In reality, an annual comprehensive eye exam should be scheduled for children as early as six months old, can only be conducted by an eye care specialist, and are vital to diagnosing common vision problems like myopia, or nearsightedness, which can increase the risk of eye diseases later in life.

Unlike regular visits to the dentist or pediatrician, parents reported waiting until something is “wrong,” like their children telling them they can’t see the whiteboard (66%), seeing their children squint more than normal (62%), or seeing their children hold materials far away (52%), in order to take them in for a comprehensive eye exam.

“We know parents will do just about anything to help their kids succeed, and healthy vision plays a big role in that, whether a child is able to express it to their parents or not,” said Matt Oerding, Co-Founder and CEO of Treehouse Eyes and GMAC Board Chairman. “Knowing your children’s potential risk of myopia and taking action before it’s too late can benefit their academic and athletic performance, personal growth and overall health.”

GMAC is committed to increasing public awareness about myopia and ensuring parents set their children up for success today and in the future.

Click HERE for the full press release.

New Look Vision Acquires Edward Beiner in Florida

New Look Vision Group Inc. announced that it has entered into a definitive agreement to acquire substantially all of the assets of Miami based Coco Lunette Holding, LLC which carries on business principally under the Edward Beiner banner (the “Edward Beiner Company”). Known for its unique and original designer eyewear, over the years under the direction of Edward Beiner and Guido Balocco, the Edward Beiner Company has built a strong presence in key premium markets across 12 locations in Florida including Miami, Aventura, Boca Raton, Coconut Grove, Coral Gables, Naples, Orlando and Palm Beach. Its current annualized revenues are $15.5 million Cdn and it will continue to operate as a stand-alone unit within the New Look Vision Group. This transaction marks the first time a Canadian based retail optical company acquires an eyewear retailer in the United States, further cementing New Look Vision’s position as the leader in the eye care industry in Canada.

Antoine Amiel, President and CEO of New Look Vision stated that: “This is a significant strategic step forward for New Look Vision with our first participation in the U.S. retail optical market through the acquisition of a high quality established and promising business in the large and growing Florida market. A relationship of trust built over many years has today evolved into a common endeavour. Both groups share values of hard work, integrity, a passion for retail optical and a dedication to quality eye care. We feel privileged to welcome Edward and his team into our organization. The transaction will be a major step forward for both organizations.”

Edward Beiner, CEO of Edward Beiner Company added: “It is an enormous privilege for me and the Edward Beiner group to become New Look Vision’s first entry into the US market. In joining New Look Vision we become part of a highly successful organization that will provide us with the support required to accelerate our growth, in Florida and throughout the U.S. Antoine and I share the same philosophy and vision about the US market and we are both confident that together we will achieve very positive results. In many ways, this union revives my long-standing association with Canada, where I attended school and began my optical career. As such, I am thrilled to rejoin many of my Canadian alumni, many of whom are part of New Look Vision and look forward to contributing to the overall success of our collective effort.”

The combined entity will have a store network consisting of 390 locations. The acquisition of Edward Beiner is expected to close on or about January 2, 2020 and is subject to customary closing conditions.

Click HERE for the full press release.

Givenchy: Slim Shape, Bold Attitude

Between contemporary design and unique savoir-faire, the new sunglasses celebrate Givenchy Artistic Director Clare Waight Keller’s aesthetic concept: architectural lines, beautifully bevelled edges, subtle colour palette and signature details. A futuristic urban scenario has inspired the sharp geometries of these sunglasses: their slim shapes are a tribute to Givenchy bold attitude.
Photo: GV7152S

Distributed by Safilo: www.safilo.com  

The Vision Council Unveils Reimagination of Vision Expo

Heading into 2020 with the year’s symbolism for the eye care industry in tow, The Vision Council is reimagining its signature event, Vision Expo. Innovation has always been at the heart of the industry as well as the bi-annual Vision Expo, the definitive trade event for ophthalmic professionals. Now, The Vision Council, together with co-owner of the Show Reed Exhibitions, aims to mark a new era for Vision Expo with a laser-like focus on discovery, connection and experience.

Along with refreshed branding, including redesigned logos and show tagline (“The Future, Clearly”), changes will first be seen at Vision Expo East 2020—to take place at the Javits Center in New York City from March 26–29. Shaped by feedback from both exhibitors and attendees, the new concept is anchored in the form of curated neighborhoods, optimizing the connection between sellers and buyers, as well as exhibit spaces with enhanced design creativity and interactive appeal.

Vision Expo East 2020 will welcome the first-phase debut of three new distinct neighborhoods:

  • The River – Daring, design-driven artisanal products creating a show-within-a-show pavilion for select industry leaders.
  • The Union – The ultimate shopping experience of boutique and premium independent brands including exclusive, hip and fashion-forward lifestyle brands.
  • The Springs – Incubator zone for emerging talent in eyewear design.

Additional neighborhoods are planned to debut at Vision Expo East 2021 including new identities for three other essential aspects of the Show.

Furthermore, a fresh take to the Show’s continuing education courses include an accredited education area dedicated to seminars, workshops and presentations led by experts in practice management, business and marketing.

Click HERE for the full press release.

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