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SILMO 2019, a 360° Trade Fair

With some thousand exhibitors covering the entire optical and eyewear industry, the SILMO is just as recognized and eagerly waited for the many activities that it offers, demonstrating its philosophy: to combine information and discoveries with a fun, friendly spirit. A 360° trade fair that offers professionals the opportunity to immerse themselves in this universe in a new way and to enjoy a not-to-be-missed convivial break at the Champagne Bar…

Here is an overview of what you absolutely should not miss before and during the trade fair.

New in 2019:

The SILMO HACKATHON

New in this edition and a world première: for 24 hours, five international multidisciplinary teams of five people each are invited to imagine tomorrow’s retail world. Open to professionals in vision, distribution, merchandising, design, the social sciences, marketing and production – from the optical world or elsewhere –, this collaborative event should provide some stimulating answers to the changes on the way.

SILMO GAMING

Retro gaming is in vogue, attracting enthusiasts and nostalgics alike to video games dating from the 1980s to the early 2000s. According to a study by Ipsos Connect/ISFE for Gamesindustry 2018, 49% of the European players surveyed state that they love the old-school games of their youths, with the sound effects, music and colour palettes that symbolize a whole generation. This phenomenon has not escaped the attention of the SILMO, which offers its visitors to discover or rediscover three great video game classics to be revealed bit by bit before the trade fair opens…

Click and play: https://www.silmoparis.com/Evenements/SILMO-Gaming

SILMO D’OR: THE 25TH ANNIVERSARY

The SILMO D’OR awards have been recognizing companies all over the world since 1994, and this edition is an opportunity to look back on how much these past 25 years have stimulated R&D with technological innovations and stylistic creations that have enabled the optical and eyewear world to make great strides.

THE FRENCH TOUCH

Behind each exhibitor is a company, a story, an identity, and enthusiastic, involved professionals: the SILMO pays tribute to them in words and images, with a focus on the experts of French eyewear.

https://www.silmoparis.com/Evenements/A-la-decouverte-du-savoir-faire-francais

NOS CHERS OPTICIENS: THE WEB SERIES

Since August 29th, the second season of the SILMO web series “Nos chers opticiens” has been following the adventures of Mathilde and Grégoire through seven new episodes, featuring new characters and unexpected twists.

https://www.silmoparis.com/Evenements/Webserie-SILMO-Paris-Nos-Chers-Opticiens

Click HERE for the full press release.

Gigi Studios, a Stronger and More Global Brand Replaces Gigi Barcelona

With a more global outlook and closely linked to design and creation, from September 1 onwards, Gigi Studios is replacing the previous brand name, Gigi Barcelona.

The rebranding was announced to all the brand’s distributors and agents by Patricia Ramo, the company’s CEO, at the opening of the Global Sales Meeting 2019 that took place on August 22-23 in Barcelona.

“This rebranding is a well-thought out decision that has been considered over the past two years and now is the perfect time for it to take place as the brand is experiencing a very important expansion process at present”, Patricia Ramo explained, while detailing the communication and marketing strategy that this new name involves.

The company continues to be linked to the city of Barcelona, where the collections continue to be created and where the brand’s offices are located. Only the name of the city has disappeared from the brand, “as it does not bring any added value and it is already being used by other brands”, Ramo explains.

Gigi Studios refers to values linked to design and it has a global scale, more in line with the evolution and scope of the brand that is now present in over 50 countries and that wants to become a leader in the eyewear industry.

Source: Mood Eyewear

Afterthoughts from a GCOMM Attendee

By Raakhee Duggal, BSc, R.O.

GCOMM Myopia Conference attendee, Dr. Navpreet Johar-Mann specializes in fitting contact lenses for complex prescriptions and patients with ocular disease. In her full scope practice, Envision Eye Care in Oakville, Ontario, she does myopia management with ortho-k lenses, atropine eye drops, specialty soft contact lenses and specialty eyeglasses.

Optik spoke to Dr. Johar-Mann about her approach to myopia management and her reflections from the GCOMM conference.

Optik: How do you approach the topic of myopia management with your patients?


Dr. Johar-Mann:

Prior to GCOMM, I would discuss myopia control with the myopic child’s parents on a selective basis if their myopia is progressing faster than I would like. I usually provide follow-up information through an email. I educate them about the consequences of severe myopia and all the treatment options; ortho-k, Atropine drops, multi-focals, soft contacts (MiSight®), and specialty eyeglasses (ZEISS MyoVision™), and I let the parents decide the direction.

I explain to the parents that if their child’s myopia is progressing quickly, he or she is more likely to become a high myope. With high myopia we know the risk of retinal tears and detachments, glaucoma and other retinal pathologies goes up.  We need to inform parents and patients about these concerns and offer them potential solutions. Some patients are fine with just corrective glasses, but they are at least making an informed decision.

Optik: For someone who’s thinking about getting into ortho-k, can you share the steps you took to become an ortho-k fitter?

Dr. J.-M.: My situation is a bit unique. I did a residency in specialty contacts. I came out of residency with more experience than the typical optometry graduate because of that extra year of training.

However, I do believe even without a residency anyone begin doing ortho-k.  Conferences like the GCOMM, talking to labs and attending workshops by vendors can help one get started.

Optik:  What equipment is necessary to get into fitting ortho-k lenses?

Dr. J.-M.: For fitting orthokeratology lenses a topographer is very useful, but it is not necessary. For those without a topographer, one can use a trial lens set, or one can also fit them empirically by giving the lab k readings and refraction.

However, a corneal topography gives much more information to help with a more accurate starting lens. With a topographer, you can take the topography readings and send them to your lab to get a quick custom fit lens. It is also particularly useful when you have to troubleshoot a fitting. A topography at a follow up visit can tell you how to change lens parameters in order to make the fit successful. By having a topographer, you can save chair time. I recommend a topographer, but it’s not required if you are not ready to make the investment.

Optik: Do you think that Ortho-k is crucial to myopia management treatment?

Dr. J.-M.: Is it crucial? No, but I think it’s a very important piece to myopia management. I think you need to offer your patients something you believe in. Some patients choose not to go with ortho-k because of the price point or not feeling comfortable with their child wearing rigid lenses. The other modalities are still better than nothing. I feel that if you don’t do ortho-k, you should still educate your patients that this treatment option is available and give them materials so they can research it.

You can then refer to an optometrist that does fit ortho-k.  I get a lot of referrals for hard contacts from other Optometrists because they just don’t do them. I don’t offer vision therapy and if I have a patient with binocular vision issues, I can try treating them with the ways I know but I’m not an expert so I would refer them.

Optik: How will you apply some of the take-aways from GCOMM to your own practice?

Dr. J.-M.: One major take-away is the need to discuss myopia management options with all myopic patients. I feel that it’s a disservice if you don’t at least talk about it with all patients.

Another major take-away is the need for a method to measure axial length. It provides a more objective measurement, and a tool to assess if the treatments are working for the patient.

Some patients may need vision therapy as well because some of their myopia could be accommodative.  In order to give patients the best myopia management you also must make sure their binocular vision is adequate.

There are a lot of resources to help you fit ortho-k lenses.  There’s the Orthotool™ that will help you design a lens from the topography. There’s also the Brien Holden Myopia Calculator which can show what the patient’s prescription would be if you did nothing compared to treatment.

I gained a lot of valuable information and a great update on research in the field. While I was hoping to gain a specific treatment protocol to use in daily practice it appears that new information is developing so rapidly that it’s not possible to have that level of specificity yet.

It’s clear that you don’t need to be a pro ortho-k fitter to add myopia management to your practice.  Even if you are not offering the modalities, you can provide patients with materials, discuss options and ultimately refer them to an optometrist who is well versed in that treatment.

It’s a great time for eye care professionals to educate themselves in myopia management, increase patient care and satisfaction and in turn grow your practice and profits.

Click HERE to read the current issue of Optik Magazine.

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