Safilo announces its return to the main show floor of Vision Expo West (VEW). There, Safilo will be present with an
impactful and easily accessible new corporate booth with which to greet all show
attendees from Thursday, September 19 –
Saturday, September 21.
After two years of showing its expansive designer
portfolio in The Suites, the company returns – with its full eyewear portfolio
of 30+ brands – to the Sands Convention Center with an enticing, newly designed,
50 x 60 sophisticated selling environment that closely resembles its much
buzzed about new booth introduced at Vision Expo East in March.
The highly engaging new booth will concentrate on the company’s Fall/Winter 2019 collections
with a special emphasis on the company’s own
top-performing Carrera brand and best-selling Kate Spade New York license. Carrera tote bags will be gifted to all booth
visitors. Bubbly (prosecco) will be served
at 5:00pm on Thursday and Friday, along with branded tote bag giveaways, during
a kate spade new york-themed cocktail hour in honour of the brand’s 7th
consecutive EyeVote Reader’s Choice Award for Favorite Women’s Fashion Sunglass
Brand. Additional collections on display will include the company’s proprietary brands such as Polaroid, Safilo and Smith, as
well as licensed collections including BOSS, Dior, Jimmy Choo, rag & bone,
Tommy Hilfiger and more. The company will also
present a variety of interactive digital media solution services for the exam
room, waiting room and optical retail.
A
dedicated order writing area will provide an exclusive sales environment for
customers and sales representatives to review collections.
“As the largest independent frame manufacturer
with a new vision for Safilo North America, I’m proud to renew our commitment
to Vision Expo West – and to our customers – by being present again in an
impactful and accessible way on the main show floor with an exciting offer of new products, business-building
solutions and commercial programs,” said Steve Wright, President and Chief
Commercial Officer of Safilo North America.
“We are super excited to
reveal our new booth to our West Coast customers, which closely resembles our much
talked about booth launched at VEE; it was a huge home run for us and expect
the same result in Las Vegas,” added Victoria Hallberg, Safilo North America’s Chief Marketing
Officer.
Click HERE for the full press release.