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Marble-Look Eyewear for Young Urbanites

Fabio, by neubau eyewear, with his unmistakably straight brow bar that slopes down at the sides, has all the makings of a statement piece. Made from NaturalPX, the frame is sturdy and long-lasting and will keep its shape and rich colours and patterns regardless of exposure to the environment. Each neubau eyewear product bears the name of one of the company’s employees and combines the highest demands in quality with dynamic progress in terms of technology and design.

Distributed by COS: canadianoptical.com

WestGroupe Announces #WithoutMySight Challenge for World Sight Day 2018

WestGroupe is marking World Sight Day on October 11, with Optometry Giving Sight, and in partnership with the CNIB Foundation (Quebec). This year WestGroupe is launching its campaign, the #WithoutMySight Challenge along with Champions who are blind and vision impaired to raise awareness and understanding of what life would be like without sight. Coinciding with World Sight Day, an annual day of awareness and action. It is a global call to come together to create a world where everyone can see. It is a great opportunity to raise awareness and transform lives for people around the world.

The World Sight Day Challenge is a way to bring the global community together to help end avoidable blindness and vision impairment to help comprehend what challenges our Champions go through on a daily basis. Together we can make a bigger impact. More than 1.2 billion people around the world who are blind or vision impaired have limited access to an eye exam and a pair of glasses. This includes millions of children whose future depends on vision correction to learn at school.

“WestGroupe, is pleased to be partnering with Optometry Giving Sight & CNIB Foundation (Quebec)”, says WestGroupe’s President, Michael Suliteanu. “We are dedicated to a nurturing partnership that will not only promote healthy vision but also hope for a world where universal access to quality vision care services is both affordable and accessible to those in need.”

Take the #WithoutMySight Challenge and support Optometry giving Sight. Join our Champions Hani Mouila, 2nd year engineering student at Ryerson University & member of the Prime Minister of Canada Youth Council & David Demers Executive Director of CNIB Foundation (Quebec) in taking the challenge! Both Hani and David overcome barriers everyday as blind and vision impaired individuals. With WestGroupe they are challenging everyone to complete a daily task, or routine for example, making coffee, applying makeup or making a sandwich blindfolded! Participants in the challenge will record a 30-second video of them attempting their chosen task blindfolded, donate to Optometry Giving Sight, nominate three people and upload their video to social media tagging @WestGroupe and using the #WithoutMySight Challenge.

Help raise funds for affordable and accessible eye care for the world’s most vulnerable children! Support Optometry Giving Sight by participating in the challenge.

Source: WestGroupe

Vision Expo West 2018 Breaks Records

Vision Expo West’s 30th anniversary was a sweeping success, with the overall Show experiencing a nearly double digit increase in attendance compared to 2017. Pre-audited results show close to 13,000 eye care professionals from across the world attended the event; with attendance increasing in nearly every category and substantial increases in attendance titles of Opticians and Optometrists, as well as in Independent OD and MD practices, multidisciplinary practices, chains/superstores and laboratories.

Of those in attendance, over 4,500 participated in the various education programs learning the latest in contact lens, business solutions, optical technology, retail strategies, clinical concepts and more. The buzz extended beyond the convention center with Vision Expo’s social channels garnering over 3.8 million impressions, an 11% increase from last year.

OptiCon @ Vision Expo, a dedicated program for Opticians and Contact Lens Technicians, had a successful debut at Vision Expo West, with almost 700 packages sold and a record turnout of attendees at the party and OptiCon Hub. Heavy foot traffic was evident throughout the halls, including new Exhibit Hall neighborhoods, BLOCK and NEXT, featuring new exhibitors and standing room only fashion shows and panel discussions.

Exhibitors created unique experiences and memorable environments for attendees, starting at registration and extending throughout the Exhibit Hall. Winner of Best Brand Activation in the Best Booth Awards, Europa Eyewear/STATE Optical Co, created a 3D virtual experience giving attendees an inside-look at their manufacturing process. Costa took home the Best Booth Award for Most Creative Booth Design.

Vision Expo East 2019 is around the corner, taking place from March 21–24 at the Javits Center in New York City, and Vision Expo West 2019 dates are set for September 18–21 back at the Sands. Plans to expand successful programs from this year’s Vision Expo West will provide the vision community the opportunity to learn and grow in their careers while guiding the industry forward.

Essilor Canada Urges Canadians To Take Their Eye Health Seriously

Canadians are now more engaged than ever when it comes to their personal health and wellness, except when it’s time to take care of their most used and abused feature—their eyes. With World Sight Day happening next week, Essilor Canada is launching a nationwide public awareness campaign designed to promote the vital role of an eyecare professional and encourage consumers to visit their eye doctor over the next year.

The innovative media campaign will include traditional and digital out of home advertising in the cities of Montreal, Toronto and Vancouver. Additionally, digital ads across the country, including search engine marketing, online advertisements and online videos will encourage patients to visit an eyecare professional for eye examinations. For additional campaign information, please visit: MyEyeExam.ca

Independent eyecare professionals and optometrists looking to take advantage of opportunities such as this to grow their business with Essilor should contact their Essilor Representative.

“World Sight Day is the perfect opportunity for Essilor Canada to reaffirm our mission of improving lives by improving sight and to show our commitment to a healthy, thriving independent eyecare community in Canada. We want to help our local eyecare professionals remind their patients that regular eye health examinations are critical for long-term eye health and the best quality of life through great vision,” explains Barbara Heffez-Piper, President of Essilor Canada.

Source: Essilor Canada

UW in Partnership with FYidoctors Creates First Optometry VR Lab of its Kind in Canada

The University of Waterloo’s School of Optometry and Vision Science and national eye care provider FYidoctors announce the launch of the FYidoctors Simulation Lab – the first optometry lab of its kind in Canada.

The new lab, funded in part through an $800,000 investment from FYidoctors, is the largest single sponsorship in the School’s history, and will change the way optometry students in Canada are educated.

With a total cost of $1.5 million, the new lab offers state-of-the-art equipment that simulates a patient’s eye, providing students with an opportunity to practice diagnosing vision problems and eye diseases.

“With the simulators, optometry students are enabled to practice and master skills as they progress through increasingly complex training modules. This additional lab time will allow students to build the foundational skills required for our faculty to take the students from good to great,” said Dr. Stanley Woo, Director of the School of Optometry and Vision Science.

The simulation equipment will supplement real-life training and will also provide hundreds of real patient cases which will help students to recognize, identify and diagnose eye and systemic disease more quickly and confidently.

Dr. Al Ulsifer, CEO and Chairman of FYidoctors and Waterloo alumnus, said that this investment isn’t just an investment in the University, but an investment in the future generation of optometrists.

“When we formed FYidoctors 10 years ago, we created it with a vision to enhance the lives of people, in our communities, and across the world. Investing in students, and in their clinical education, will ultimately enhance patient care in the communities in which we serve, and keep Canada on the forefront of optometry and vision science,” said Dr. Ulsifer.

“Simulation technology is the future of health care learning and is directly aligned with FYidoctors’ spirit of harnessing innovation to help our patients lead more fulfilling lives,” Dr. Ulsifer concluded.

Dr. Ulsifer led the formation of FYidoctors in 2008 with a dynamic group of University of Waterloo optometry grads who had a vision to create a national organization of optometrist-led eye-care clinics. Today, FYidoctors is the world’s largest optometrist owned eye care company and invests heavily in technology to ensure its clinics deliver exceptional care to their patients.

The University of Waterloo is one of two optometry schools in Canada, making the University of Waterloo a national resource for training vision care professionals and vision science researchers.

Background:

 The Equipment:

The lab will initially include 5 Eyesi® Bionocular Indirect Opthalmoscopes (BIO) are a state-of-the-art augmented reality simulator for training of retinal examinations and provides a highly realistic and dynamic 3D simulation of the anatomical structures of the eye and ophthalmoscope optics.

For more detailed information visit:  https://www.vrmagic.com/simulators/feature-pages/indirect/

Phase two of the lab, to be unveiled at a later date, will include the addition of the Eyesi® Slit Lamp simulators.  This technology will allow students to practice basic handling of the device and skills required to conduct a corneal exam, retinal exam and Gonioscopy & Tonometry. Through multi-tiered training provided by the Slit Lamp simulation technology, it will promote pattern recognition for retinal pathologies and provide competency-based assessments.

With Eyesi® BIO and Slit Lamp technology students can examine a wide range of clinically relevant cases before they meet their first real patient. The simulated cases are based on real patient histories and were developed in cooperation with universities and eye specialists.

Simulation technology provides an authentic experience that provides the look and feel for the diagnostic skills of BIO and slit lamp examination.  Students can practice as much as they need to reach certain milestones in a modular system that progresses in difficulty and complexity.  The process begins with mastering the technical skills to image the fundus, and later incorporates real cases and images for examination and diagnosis.  The goal is to use precious laboratory time with faculty to transition students from good foundational skills to great diagnostic skills.

The conditions and diseases it will train students to diagnose:

Conditions and diseases that can be assessed and diagnosed through the simulation technology range from wellness through diseases.  The simulation technology focuses on looking in the back of the eye to identify a wide variety of eye and health related problems.  Examples include:

Vision:

  • Healthy Eyes
  • Trauma – concussion
  • Foreign bodies
  • Amblyopia – lazy eye, a vision development disorder
  • Uveitis – inflammation of the middle layer of the eye
  • Keratoconus (curving of the lens)
  • Detached retina

Diseases include:

  • Macular degeneration
  • Diabetes
  • Hypertension
  • Cancer
  • Glaucoma

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