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Transitions™ – Light Under Control

Transitions® Signature® is now available in new Style Colors: Sapphire, Emerald Green, Amethyst, and Amber.

These new colours are specifically designed to offer the users a wide variety of colours and make the product more attractive for younger generations.

The following Nikon products SeeMax Ultimate, SeeMax Emblematic, Presio Power Infinite, NL Viewfit, and Smart Boost can be ordered in 1.50, 1.60 and 1.67.

For more info, visit www.nikonlenswear.ca.

Source: Nikon 

Essilor of America: #DifferenceMakers Go on a Volunteer Mission

As part of the #DifferenceMakers campaign, Essilor of America employees and clients traveled to Southeast Asia last March to meet Essilor teams in Singapore and conduct two days of vision screening.

Launched last November, the #DifferenceMakers campaign supports Essilor’s mission of improving lives by improving sight, in order to eradicate poor vision by 2050. Over 1,100 Essilor of America employees participated in the project. They logged more than 1,400 volunteer hours and donated over $22,000 to vision charities in a mere two-month span.

During this campaign, Essilor of America employees were able to earn points on each activity. The three employees with the highest points won the contest and took part in the volunteering mission accompanied by 32 eye care professionals. With the help of local Essilor teams, they provided visual screening tests to 2,000 children in Bangkok, Thailand.

Watch the video below for an overview of their Southeast Asian trip:

Click HERE for the full press release.

opti is the Perfect Start to the Year

opti, the International Trade Show for Optics & Design, will take place from January 10 to 12, 2020 at Fairground Munich, spanning six halls – and the offering for trade visitors to opti 2020 remains one thing above all else: comprehensive. Visitors to opti will receive everything they need for a successful year of business already in the first month of the year.

Visitors will be able to expand their knowledge through specialist lectures at the opti FORUM. The opti SHOWCASE, an interactive discovery area in Hall C4, will focus on a key topic for the industry: the future.

The new online marketplace, an expanded index of exhibitors on the opti website, will help prepare for the trade show. Here visitors will find information about exhibitors and their products along with hall and stand numbers and the details for their points of contact.

Click HERE for the full press release.

HUGO and Liam Payne Partnership Expands to Include Eyewear Collection

Liam Payne is to become the official face of HUGO Eyewear, adding to the singer-songwriter’s new role as global brand ambassador for HUGO.

The progressive fashion brand creates designs that stand outside the status quo, and this extends to a trend-driven eyewear collection featuring unexpected shapes, colours and materials that push contemporary style to the next level.

The British musician is known for his confident sense of style, and often turns to eyewear to provide the finishing touch to a look. “Glasses and sunglasses can transform an outfit and take it from something that looks good to something that has a really individual twist”, Payne says, adding: “Representing HUGO Eyewear is a perfect fit for me. The brand completely understands what it means to care about style, and also to want something a little different from the rest.”

HUGO is distributed by Safilo.

Click HERE for the full press release.

Flexon for the Fashion-Conscious Man

Marchon introduces Flexon Black, the new, upscale, contemporary minimalism collection for the men’s luxury optical market. A hybrid of technical innovation, true artisanship with Flexon’s signature strength and resilience. Six impeccably designed styles which embody premium design, exceptional engineering, and extreme durability. Select styles feature a patent pending screwless hinge that functions with effortless spring and buoyancy.

Distributed by Marchon : www.marchon.com

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