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Varilux® Celebrates Its 60th Anniversary

This year, Varilux® is celebrating its 60th anniversary: it was in May 1959 that Bernard Maitenaz had created this revolutionary solution. To mark this milestone, the Essilor Group has organized a tribute exhibition for its employees.

With 680 million Varilux® lenses sold worldwide since 1959 and a long list of successes, including the recent launch of Varilux® X, the Varilux® brand is an industry reference for progressive lenses in the current optical market. This success can be credited to six decades of customer-focused innovation, research and development, collaboration, production and strategic deployment by the men and women of the Essilor Group.

Varilux® has transformed the lives of presbyopes around the world, becoming one of Essilor’s leading brands.

Since the first pair of Varilux® progressive lenses was manufactured in 1959, the lens has been a cutting-edge innovation in its own right and continues to evolve, further improving the lives of presbyopes.

Click HERE for the full press release.

Artistically Inspired Etnia Barcelona Sunglasses

Etnia Barcelona is a brand well known for eye catching advertising inspired by great works of art. The Navona Sunglass is proof that the inspiration goes beyond their marketing campaign and into the design of their frames. With a two-tone coloured mosaic accent, the simple round frame shape of the Navona is transformed into a work of art. Each of the four frame colours are matched perfectly with gradient, natural mineral glass lenses.

Distributed by : www.etniabarcelona.com

CooperVision, CORE Share Insights from Myopia Clinical Trial at GCOMM 2019 Conference

Eye care professionals and researchers from Canada and around the world will gather at the Global Council on Myopia Management’s 2019 Conference June 7 and 8, 2019. CooperVision, as well as Paragon Vision Sciences, a member of CooperVision’s Specialty Eye Care Division, will be on site championing the best way to manage myopia progression and improve treatment of the condition.

Dr. Jill Woods, Research Manager and Senior Clinical Scientist at the Centre for Ocular Research and Education (CORE), will be sharing four-year results from CooperVision’s landmark MiSight® 1 day myopia management clinical trial during her breakout session on Saturday, June 8 at 1:00 p.m.

“Myopia is affecting children at a much younger age, causing them to have a much higher prescription in their teen and adult years. This can lead to serious eye conditions down the road,” said Woods. “The MiSight® 1 day clinical trial illustrates the benefits of beginning myopia management early and shows how a contact lens management solution can maximize the benefit to the child.”

The clinical trial has shown the significant impact of a contact lens management approach to slowing the progression of myopia in children. After year three, myopia progression slowed in children wearing the MiSight® 1 day contact lens: 59% as measured by mean cycloplegic spherical equivalent (SE) and 52% as measured by mean axial elongation of the eye when compared to the children in the control group wearing a single vision 1-day contact lens.

Blanchard Contact Lenses, another member of CooperVision’s Specialty Eye Care Division, will also be at GCOMM promoting its scleral contact lenses designed to treat a variety of eye conditions.

Click HERE for the full press release.

Marcolin Renews Worldwide Licensing Agreement with Harley-Davidson

Marcolin Group announces the renewal of the licensing agreement for the design, manufacturing, and worldwide distribution of sunglasses and eyeglasses for Harley-Davidson Motor Company.

The agreement for Marcolin Group to produce Harley-Davidson branded eyewear for men, women and kids has been extended through December 31, 2021.

Marcolin Group remains committed to faithfully incorporating the Harley-Davidson brand’s heritage into every frame produced with subtle callouts to those same handcrafted parts that make Harley-Davidson motorcycles an enduring fixture on the world’s highways.

Source: Marcolin

Celebrate #NationalSunglassesDay with a #SunglassSelfie

As National Sunglasses Day approaches, The Vision Council encourages the optical industry to utilize all social media platforms and the official hashtags, #SunglassSelfie and #NationalSunglassesDay, to spread the message of the importance of ultraviolet (UV) eye protection to consumers.

By using the hashtags #SunglassSelfie and #NationalSunglassesDay on your posts, consumers can easily find, follow and contribute to the greater conversation on UV eye health, while simultaneously drawing attention to your brand’s visibility online. Be sure to encourage your followers to get involved and share their own post with the hashtags.

Source: The Vision council

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