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January 23, 2019January 23, 2019

Think About Your Eyes Launches 2019 Advertising

Think About Your Eyes, the vision industry’s public awareness campaign about the importance of scheduling an annual comprehensive eye exam, launched its 2019 advertising campaign this month. The 2019 plan includes TV, radio, online radio, online display ads, and paid search, all of which feature a call to action encouraging the public to schedule an annual eye exam.

The campaign is tailored to yield the highest level of awareness with ads slated to run on 24 cable stations that reach their target audience, including CNN, AMC and Fox Sports 1; local radio and syndicated radio shows like Ryan Seacrest and Delilah; as well as online video ads on popular lifestyle websites. Ads will also appear on Spotify and Pandora streaming radio services.

New in 2019, ads will appear on Acast, a podcast network of more than 3,000 podcasts reaching 33 million from prominent outlets like Yahoo Sports, Vice, The Economist, BBC, and Vogue.

The ads will feature the “Seeing is a Gift” creative messaging introduced in the summer of 2017. Research conducted on this messaging found that 7 in 10 respondents said they were likely or very likely to schedule an annual eye exam after viewing.

January 19, 2019May 19, 2026

Canadian Optometry Students Team Up in Ireland to Share Journey

Canadians Danny and Gagan, 3rd year Optometry students at Technological University Dublin (Ireland) share their perspectives on the subtle and not-so-subtle differences in scope of practice and perceived professional role of Optometry in Ireland and the UK compared to North America in their new podcast “The Primary Eye Guys”.

Episode 5 – Optometry Around the World (US/Canada/Ireland/UK)

The pair of Canucks, from Victoria, BC, and Toronto respectively, started their podcast in December 2018 with a view to share their story of pursuing optometric study outside of North America.

A lack of good information on optometry foreign study options outside of North America was a motivating factor to launch Primary Eye Guys podcast.

The “light and entertaining” series documents their journey to the Irish Optometry school from Canadian jobs in health care that included pharmacy and optometric assistant roles.

They hope to bring in guests to share learning form others on how optometric career paths evolve. Danny and Gagan’s aim is to repatriate down the road but they know that there will be some hoops to jump through to achieve their goals.

You can follow the guys at https://primaryeyeguys.podbean.com/

Related Posts:
World of Eye Care Series from Optik Magazine – features United Kingdom.

January 18, 2019January 18, 2019

SILMO Istanbul 2018, a Trade Fair that Counts

For its 6th edition, which was held from December 13 to 16, 2018, SILMO ISTANBUL demonstrated how it has quickly become an essential event on the horizon of trade fairs specializing in the optical and eyewear industry.

Pursuing continual growth since it was founded, SILMO ISTANBUL welcomed 150 companies and 647 brands throughout the 3 levels of the 17,000 m2 of Istanbul Expo CenterYeşilköy, and was attended by 10,784 visitors for an increase of 16% compared to 2017. There was a tremendous increase in international visitors: + 27.5%, or 1,627 professionals in attendance.

This upswing reflects the ambition of this trade fair to win over the heart of the Eurasian zone – encompassing the great economic power of the Balkans, the Middle East, Central Asia and North Africa –, which is emerging as the ideal meeting point for the optical and eyewear industry. In particular, the MENA(Middle East and North Africa) zone addresses a market of nearly 350 million consumers with growing purchasing power. Thanks to the international exposure of SILMO ISTANBUL, optical and eyewear professionals had the opportunity to encounter Turkish and foreign producers and to boost their business in Istanbul, the economic capital of Turkey.

The 2019 edition of SILMO ISTANBUL will be held from November 21 to 24.

Click HERE for the full press release.

January 17, 2019January 17, 2019

Essilor Canada Announces New President

Essilor Canada announced today the nomination of Christophe Perreault as President, with immediate effect. Perreault was previously Chief Financial Officer of Essilor Canada has been with the company for eight years holding several leadership positions within Essilor International.

In the company’s press release, John Carrier, Chief Operating Officer, Essilor International said, “Christophe was an obvious choice to lead Essilor Canada, bringing both a deep strategic understanding of our company and our operations, a sound financial background, as well as an unwavering commitment to Essilor’s mission of improving lives by improving sight”.

“In Canada, the demand for vision correction and vision protection continues to grow and so is the number of Canadians with unmet vision needs. I am committed to continue working with our team, the industry, and our valued eye care professionals to raise awareness about the importance of eye health…” said Christophe Perreault, President, Essilor Canada.

Perrault succeeds Barbara Heffez-Piper who has been assigned to the team responsible for the Essilor and Luxottica integration in North America. The company thanked her for her accomplishments during her time at Essilor Canada. Piper was appointed as President of Essilor Canada in September of 2017.

View the full Press Release.

See Announcement of Barbara Piper appointment.

January 15, 2019January 15, 2019

Interactive Education Courses Available at Vision Expo East 2019

Vision Expo East 2019 will introduce new and widely-requested education courses to this year’s Show. Various business- and healthcare-focused programs have been specifically designed to fit every professional agenda to afford attendees the complete education experience.

Exploring the most common condition seen by optometrists, the new Myopia Track will feature various in-depth sessions including Managing Myopia: Possibilities and Probabilities,created by the Brien Holden Vision Institute.

Attendees will also have access to three new inspirational and business-focused courses through The Leadership Forum, developed by co-founder of Influenceology Roberto Monaco.

To provide a complete look at the latest trends, products and services emerging in the vision community, the new Innovation Series will offer over 10 different courses for attendees to examine the latest industry developments. Attendees can choose from a diverse range of content including lens and frame technology, 3D printing, solutions for head trauma patients and more.

For the Vision Expo East 2019 education brochure,click here.

To register for Vision Expo East 2019, visit VisionExpoNY.com and be sure to follow along on all of Vision Expo’s social media channels, Facebook, Twitter, Instagram and LinkedIn.

Think About Your Eyes Launches 2019 Advertising

Canadian Optometry Students Team Up in Ireland to Share Journey

SILMO Istanbul 2018, a Trade Fair that Counts

Essilor Canada Announces New President

Interactive Education Courses Available at Vision Expo East 2019

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