Blog

May 18, 2018May 17, 2018

Dreamcatcher Eyewear Launches Workshop Program

Dreamcatcher Eyewear in Toronto is now accepting registrations for their training program for the creation of unique, handmade eyewear.

The program will consist of four sessions (one per week) of 2-3 hours each. Students will be guided, step by step, from the design phase to selecting the raw acetate, to producing the finished product: hand-made, old-fashioned eyewear. All materials and tools will be provided at the workshop, including quality Italian Mazzucchelli acetate in a wide array of colours. The experience is designed to deliver “the experience of old-school handmade eyewear crafting in a very fun, hands-on, and educational way.”

Future workshops will incorporate additional materials, including metal.

Registration will be ongoing, and inquiries may be directed to info@dreamcatchereyewear.com or 647-334-2580. Registrants may apply at any time.

May 18, 2018May 16, 2018

New Canadian Guideline for Screening for Impaired Vision in Older Adults

The guideline, published in English and French in the Canadian Medical Association Journal by the Canadian Task Force on Preventive Health Care (CTFPHC), is aimed at primary care practitioners.

The task force considered the benefits of screening for visual impairment in primary health care and referring patients to optometrists for formal vision testing. The new guideline recommends against primary care screening of older adults not reporting concerns about their vision.

“We found no evidence of benefit to patients aged 65 years or older from being screened for impaired vision as a way to prevent limitations on daily living or other consequences,” said Dr. Brenda Wilson, Task Force Impaired Vision Working Group Chair. “The task force therefore recommends against screening for impaired vision in primary care settings for people living independently in the community.”

This guideline was last updated in 1995, where primary screening was recommended for elderly patients with at least a 5 years’ history of diabetes.

The new guideline is available for download in English and French.

May 17, 2018May 17, 2018

Valeant To Change Name to Bausch Health Companies Inc.

Valeant Pharmaceuticals announced that the company will change its name to Bausch Health Companies Inc., effective July 2018.

As part of the name change, the Company will roll out a new corporate brand identity in July 2018, which will include new imagery and web site, and will trade under the new symbol, BHC. Until that time, the company will continue to trade on the Toronto Stock Exchange under the present symbol VRX.

“Becoming Bausch Health Companies is a major step forward in our transformation,” said Joseph C. Papa, chairman and CEO, Valeant.

“We completed an extensive assessment of the name entities available from within our portfolio and also assessed several potential new names. As our review progressed, it became clear that Bausch Health Companies best represents the company we are today,” said Mr. Papa.

May 17, 2018

Transitions Launches Snapchat Try-on Experience with Consumer Campaign

In conjunction with the launch of the new Light Under Control™ campaign to consumers, Transitions Optical has partnered with Snapchat to create an interactive augmented reality try-on experience. This Snapchat lens enables users to experience the adaptability of Transitions^® lenses on a platform relevant to them and their lifestyle. In the Snapchat try-on experience users can see themselves in different eyeglass frame styles, in fun indoor and outdoor environments, and watch the lenses darken as the scenes go to daytime outdoor settings.

Users can find the Transitions lens experience in the Snapchat app or scan the custom Transitions Snapcode.

Transitions Optical Launches New Brand Identity and Light Under Control^™ Campaign to Consumers

The new Snapchat try-on experience is part of the consumer launch of the new Transitions Light Under Control^™ campaign that aims to bolster the company’s efforts to attract new wearers and recruit a younger generation of eyeglass wearers to the photochromic lens category. Inspired by research showing that 87% of eyeglass wearers report being sensitive to light, the Light Under Control™ campaign leverages disruptive imagery and revitalized language to pique consumer interest and inspire and create a desire for the category among eyeglass wearers. Two new TV spots “Noah & Avery,” and “Reed” showcase the brand as modern and relevant by featuring younger, style-savvy consumers. The commercials can be previewed at the campaign’s website, www.Light-UnderControl.ca.

The Transitions lens experience will be available through the custom Snapcode until mid-October.

Click HERE to read the full press release.

May 16, 2018May 14, 2018

Wearable Art

River, new from AYA Eyewear, is a classic style with intricately detailed Eagle metalwork by Donald Chretien. Available in gorgeous horn acetate or classic black. This frame will truly stand out from the crowd and satisfy that customer that wants a unique look that they can wear every day.

Distributed by Claudia Alan: www.claudiaalan.com