Blog

May 22, 2018May 22, 2018

J & J Vision Announces New Digital Platform for Eye Care Professionals

Johnson & Johnson Vision announced on Tuesday May 22 the Canadian launch of jnjvisionpro.ca, a bilingual digital platform that delivers online learning, patient education materials, practice resources and connected commerce – all aimed at streamlining and simplifying the online experience for thousands of Eye Care Professionals.

Many Eye Care Professionals currently engage with multiple online sites to do business with a single company, which can be burdensome to a practice and take away from valuable time with patients. jnjvisionpro.ca is a single destination offering in-office support for Eye Care Professionals – especially optometrists and their staff – in managing the diverse needs of their practices, including:

Product Ordering: Users can use the connected commerce site to order ACUVUE® Brand Contact Lenses, and request shipping directly to patients.
Online Learning: The digital platform offers educational opportunities to each user based on the user’s role, whether a doctor or paraprofessional.
Patient Resources: Instructional videos and other downloadable educational materials can be shared directly with patients. Email resources also offer flexibility for a practice to communicate with their patients as needed.
Practice Resources: World-class marketing materials are available via ACUVUE® Library, along with tools for making a practice’s information easily findable online.

“In a busy optometric practice, our goal is to maximize the time we can spend with our patients delivering care, and minimize time we spend on administrative tasks,” said Dr. Kent Prete, OD of Calgary Optometry Centre in Calgary, AB. “With jnjvisionpro.ca, we have one place to go to order products, manage our partnership programs and access educational materials for the staff and for our patients. Having all these resources together means less time searching for the right website or app and more time focusing on our patients.”

Jnjvisionpro.ca will continue to evolve to support the fast-moving eye health industry, adding new online learning options, resources for patients and practices and other personalized tools based on user feedback. Visit jnjvisionpro.ca to learn more and register for access.

Source: Johnson & Johnson Vision

May 22, 2018May 22, 2018

Vision Council Calls for Nominations for Lab Division Hall of Fame

The Lab Division Hall of Fame nominating committee is seeking nominations to the 2018 Lab Division Hall of Fame. In addition to their contributions to the industry, a nominee’s accomplishments, reputation and character, and number of years actively involved in the industry are considered. The form for submission is online here. Please also review the nomination guidelines and the list of past recipients. All nominations for the 2018 Lab Division Hall of Fame must be submitted by Friday, June 22, 2018. The Lab Division Hall of Fame will take place prior to International Vision Expo West.

Optik is conducting a survey to find Canada’s top optical labs. Click here to contribute to our survey and be eligible to win prizes.

May 22, 2018May 18, 2018

First Ever Canadian Optical Lab Survey Now Available

Your optical lab is the most important partnership for an eye care professional that dispenses eyewear. Optical labs can help you out of a dispensing challenge and sometimes, it must be said, might create a new one for you! Creating perfect eyewear in a consistent and timely manner is a daunting challenge. So, how is your lab doing?

Here’s your chance to let us know what you think about the optical labs that you rely upon. Optik is launching a comprehensive survey to determine Canadian eye care professionals’ attitudes toward the optical labs they most often use. Which labs do you use? How you rate them? What are the key factors in selecting and keeping your favourite optical lab? These are some of the questions in the survey.

Complete this 10 minute survey and participate in our $500 Give Away Optical Lab Survey Contest. See contest rules here.

Eligible respondents have a chance to win one of five $100 GIFTPASS gift cards. Winners will be announced in the October Optik Magazine.

May 21, 2018May 18, 2018

Safilo North America Appoints Stephen Wright Chief Commercial Officer

Stephen Wright will begin as CCO effective June 19^th 2018, replacing outgoing Henri Blomqvist, who is leaving the company to pursue other interests.

Stephen Wright has held a number of positions within the eyecare industry during his career, including President of Altair Eyewear, Senior Vice President of the Americas for Marchon Eyewear, and most recently President of VSP Global Omni-Channel Solutions.

“We are very happy to welcome Stephen and to count on his expertise and deep knowledge of the US market, its relevant stakeholders and the different dynamics. US is an historical market for Safilo and we were intent on selecting a leader with a deep knowledge of the specific market needs, able to work hand in hand with all of our different customers,” comments Angelo Trocchia, CEO of Safilo Group. “We want to be closer and closer to the market, to better understand what is truly relevant for our local consumers, capitalizing more on our strong brand portfolio and on our independent business approach.”

Click HERE to read to full press release.

May 18, 2018May 15, 2018

Polaroid Eyewear Launches Heritage Collection

Polaroid launches Heritage, a unique project that brings together capsule collections from different eras, starring original pieces revisited in line with the latest trends and retraces the brand’s history, from the 1930s to today. Each collection features timeless silhouettes reinterpreted with a contemporary twist, embodying an aesthetic that goes beyond fashion trends.

The late 1930s witnessed a groundbreaking event when the Chrysler Corporation ran the first commercial 3D movie, filmed and viewed using Edwin Land’s polarized sheets, at the 1939 World Trade Fair in New York City. The new movie genre was to be watched with Polaroid’s unique 3D glasses.

This revolutionary event is the inspiration behind the first capsule collection of the Heritage project.

Sophisticated and unique, clip-ons make a comeback in the collection: the new PLD 6045/S acetate model features a rectangular shape and comes in three colorways – white, black, and red. The front bears the original wording “press,” which indicated where on the frame one needed to apply pressure to attach the clip-on to the glasses, while the original metal mount detail is also still visible on the front.

Distributed by Safilo: www.safilo.com