Blog

June 12, 2018

Essilor Academy Canada Launches New Varilux Xpert Certification Program

The new Varilux Xpert certification program from Essilor Academy Canada is designed for eye care professionals who want in depth knowledge of the Varilux brand, specifications and history in order to be able to demonstrate its value with confidence and thereby grow their sales.

The online course includes eight hours of classes divided into three modules: Varilux Classics, Varilux series and Varilux Specialized, to be completed in three months. Very flexible, it easily adapts to eye care professionals’ schedule: participants can activate the training in one click at the time of their choice, interrupt it if necessary and resume it just as easily. Upon certification, participants master the technical details and scientific data of all Varilux products and are more confident that they can recommend the right Varilux product to their customers. Nearly 200 eye care professionals have already joined the program.

“In addition, by becoming a Varilux Xpert,” explains Martin Lespérance, Director-Training & Development at Essilor Canada, “the professional can put forward his expertise in visual health and thus better meet the needs of consumers who always prefer to do business with a person who has advanced knowledge of products and shares it with enthusiasm.”

The Varilux Xpert certification is an addition to Essilor Academy Canada’s training and development program.

To join the Varilux Xpert program, click here.

Click HERE for the full press release.

June 12, 2018June 11, 2018

Ontario Optometrist Wins Close Provincial Election

Will Bouma, a St. George-based Optometrist running for the Progressive Conservative party, was narrowly victorious in the race to become the MPP-elect for the Brantford-Brant riding in the recent Ontario provincial election.

The margin between Bouma and the second-place NDP candidate was only 621 votes (24,080 versus 23,459 votes). The third place Liberal candidate received 5,349 votes.

In an interview with the Brantford Expositor, Bouma said his priorities are improving transportation and getting Brantford a state-of-the-art hospital.

Bouma, a University of Waterloo graduate, completed his optometry training in Michigan before moving back to Ontario. In 2014 he was elected a Brant County Counselor, and prior to that spent eight years on the Brant County Committee of Adjustment.

Click here to read more.

June 11, 2018

Orgreen Optics Announces Canadian Distributor

Orgreen + Goldsmith LLC, the North American subsidiary of Ørgreen Optics, will be appointed as the exclusive distributor of Ørgreen Optics products in Canada, effective from July 1st 2018.

The Berkley, California-based Orgreen + Goldsmith LLC, distributor of Ørgreen Optics in the United States, will be responsible for all sales, distribution and customer support for all Ørgreen Optics products to existing and future Canadian customers. The new structure will include Dave Randhawa as an agent for western Canada and Christophe Muszynski for Eastern Canada.

“We have very ambitious plans for the North America region. It took us some time to understand the market and build the appropriate structure and network but it´s now fully in place,” Says Henrik Ørgreen, CEO at Ørgreen Optics. “I am very confident that Orgreen + Goldsmith LLC will be of great support to all our Canadian customers as well and of course extend our penetration in the market.”

Ørgreen was previously distributed in Canada by Prisme Optical.

Click HERE for the full press release.

June 11, 2018May 20, 2026

New from Givenchy Eyewear Collection

The GV Mask (model GV 7117/S) is enhanced by a sleek and refined full metal upper part and contrasted acetate temple tips recalling the powerful and elegant aesthetic from the Maison. This frame is available in golden and silver metal, with mirror and gradient lenses and features adjustable nose pads for an optimal fit.

Distributed by Safilo: www.safilo.com

June 11, 2018June 8, 2018

Costa Launches Glasses Collection Made From Recycled Fishing Nets

Costa Sunglasses has joined forces with Bureo, a company working to prevent discarded fishing nets from polluting oceans and harming marine life. The partnership recycles these discarded nets into sunglass frames.

Costa is one of five companies who currently partner with Bureo to transform the discarded fishing nets into higher value end-products. Others include Humanscale (ergonomic chairs), Jenga (games), Carver (skateboards), Future fins (surf fins). Bureo is supported by Tin Shed Ventures, the corporate venture capital fund of Patagonia which invests in start-ups that offer solutions to environmental challenges.

Since 2013 Bureo has collected over 185,000 kilograms of discarded nets from 26 communities in Chile. They provide funds to the local communities helping to finance projects which support sustainable development in those communities.

Click here for the full press release.