Among the finalists announced by Transitions Optical, Inc. for its annual Transitions Innovation Awards program, which recognizes both individuals and companies for their innovative efforts to support the Transitions® brand over the past year, Canadian optician and Canadian retailers are up for the honours. The finalists will be announced during Transitions Academy 2018 in Orlando Florida.
2017 Transitions Brand Ambassador
The Transitions Brand Ambassador award celebrates an individual who best showcases their dedication to being an influential advocate of the Transitions brand. The 2017 finalists include:
- Jennifer Lyerly, O.D. – Eyedolatry (Raleigh, N.C.), Triangle Visions Optometry
- Sheena Taff, Optician – Roberts & Brown Opticians (Vancouver, B.C.), Optician About Town
- Wade Harbin, Sr. Manager, Customer Experience and Innovation, Target Optical and Sears Optical
Sheena, was the Award winner in 2016. and repeats as a finalist for 2017.
Canadian Retailer of the Year
The Canadian Retailer of the Year title is awarded to a retailer in Canada for actively supporting the Transitions brand and demonstrating a commitment to enhancing the vision of their customers and communities. The 2017 finalists include:
New Look took honours in 2016 for Best in Training over International competition and looks to step back on the podium in 2018.
Best in Marketing
Best in Marketing honours an individual or company for their creative and strategic marketing tactics to effectively promote the Transitions brand or Transitions family of products among customers or within their communities. The 2017 finalists include Quebec based Opto-Réseau, who are also hoping to make a repeat visit on awards night in Orlando. The three finalists include:
- Opto-Réseau – Canadian optical network with more than 80 clinics
- Value Optical – Optical chain in Trinidad & Tobago with 11 locations
- Vision Source – Optical network of over 3,300 locally owned optometric practices
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