Blog

June 5, 2018June 5, 2018

HOYA Canada Launches Sensity Dark and Sensity Shine

On June 1st 2018, HOYA Vision Care Canada announced the launch of Sensity Dark and Sensity Shine, extending the Sensity line of brand-differentiating photochromic lens technology.

Sensity Dark is priced the same as the original Sensity lenses, and are designed to be activated behind the winshield of a car. “Sensity Dark’s activation and fade back exceed industry expectations. With no price barrier between Sensity Dark and original Sensity lenses, ECPs can provide added value to patients who are looking for a darker lens at a competitive price point,” said Maria Petruccelli, Director of Product Marketing.

Sensity Shine is designed with a fashion-forward mirror coating in three possible combinations: grey, brown and an intense green.

Sensity Dark and Sensity Shine wearers will benefit from all of the features in original Sensity such as Stablight^TM Technology, which ensures the lenses perform consistently in varying climates and temperatures.

“Sensity Dark and Sensity Shine have distinctive technological advances in their processing and performance that will provide points of differentiation for independents and excite patients,” said Grady Lenski, Chief Marketing Officer of HOYA Vision Care, North America. He continued, “By offering technology that is not available anyplace else, HOYA strives to provide new lens technology that can help independent practices overcome commoditization and price erosion.

Contact your local HOYA Territory Sales Manager to schedule your Sensity Dark and Sensity Shine demonstration and Lunch and Learn.

Read the complete press release HERE.

June 5, 2018

Essilor Canada Presents New Eyezen+ Lens Range

Essilor Canada ads two new designs to its Eyezen+ lens range so that ECPs can offer a complete and adapted solution to all single vision eyeglass wearers who have a connected life, from children to pre-presbyopes.

Essilor’s Eyezen+ lenses help relax and protect your customers’ eyes since 2015 thanks to Eyezen Focus Technology that supports eye focus efforts, W.A.V.E. Technology that counteracts optical aberrations and the Smart Blue Filter innovation that filters at least 20% of harmful blue-violet light. Studies show that 92% of Eyezen+ wearers are happy with the product, that 3 out of 4 report milder headaches, and 8 out of 10 report a dip in posture-related pain, feel less visual fatigue and are less bothered by bright screens. The new designs complete the range so that all single vision lens wearers can enjoy these benefits.

The new Eyezen+ First design fulfils the needs of wearers that are looking for a single vision solution dedicated to their connected life without the support to their eye focus efforts. It makes it possible to offer a single vision connected-life solution to children and teenagers who do not need an additional boost power. The Eyezen+ Active+ 0.85 features Eyezen Focus technology with an exclusive power distribution of +0.85D for those who need more help to accommodate, who spend a lot of time in front of screens or are just starting to feel the effects of presbyopia.

This launch is supported by a communication campaign on social media and new POS material on the theme SMARTER LENSES. Follow Eyezen+ lenses on Facebook and Instagram. Like, comment and share our posts with your customers. Invite them to participate in the contest that will take place on Facebook until October 31, 2018.

Click HERE to read the full press release.

May 31, 2018May 30, 2018

Som Eyewear and Aeronautica Militare: Liaison of Excellence

Som Eyewear and Aeronautica Militare combine their expertise and give life to a commercial collaboration, announcing the signing of an exclusive license agreement for the design of the eyewear collection, which the logo will be “Aeronautica Militare”.

“Aeronautica Militare” is not only a “brand” but is a real icon, full of meaning and proudness. It represents a strong identity that catches the attention of Italian style fans with a casual spirit but gritty and always recognizable.

Inspired by the military world of aeronautics, the first collection will soon be on the market and will mark the beginning of this collaboration that will last ten years (5 + 5). For this new collection, a targeted and high-profile distribution network was chosen, which sees the opticians located near the main military bases in the first line and, at the same time, a selection of exclusive multi-brand fashion showrooms.

May 31, 2018May 30, 2018

Marcolin and Bally Sign Worldwide Exclusive Eyewear Licence Agreement

Marcolin Group and Bally, the historic Swiss luxury brand, have announced the signing of an exclusive worldwide license agreement for the design, production and distribution of sunglasses and optical frames for women and men with the Bally brand.

The agreement will last for five years, up to December 2023, with the possibility of a renewal for another four years.

A preview launch of the eyewear collection is to be held for the Asian market, later extending to the rest of the world.

The Swiss label, introduced as a footwear brand over 160 years ago, today offers a complete luxury lifestyle, crafting desirable quality products thanks to a blend of artisan skills and innovation, function and elegance, values at the centre of both Bally and Marcolin Group’s philosophy.

Click HERE to read the full press release.

May 30, 2018

BOSS Eyewear Announces Partnership with British Actor Henry Cavill

British actor and international film star Henry Cavill is the global brand ambassador for BOSS Eyewear starting from the end of May with the launch of the new eyewear campaign.

Best known for the dual role of ‘Clark Kent/Superman’, Henry Cavill was the first non-American actor to step into the iconic suit, in Zack Snyder’s “Man of Steel”.

Art Director Ben Kelway created a clear and straightforward Pre-Fall 2018 campaign that instantly transmits the concept of concentration, drive and vision. Photographed by Paul Wetherell and styled by Beat Bolliger, the images fully focus on Henry Cavill and his look that is fueled by determination to achieve his goals.

In the campaign, Henry Cavill wears optical and sunglass models from the current BOSS eyewear collection. The modern men’s sunglasses and optical frames are characterized by innovative details such as rubber frames in Havana nuances that are produced through an innovative fusing process. The lightness of the rubber provides comfort and flexibility.

Henry Cavill will be the public face of coming global BOSS Eyewear campaigns. The first campaign featuring the actor will be launched on May 28.

Click HERE for the full press release.