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October 10, 2017April 24, 2018

Think About Your Eyes Celebrates World Sight Day

Think About Your Eyes celebrates World Sight Day on Thursday, October 12, with a consumer campaign across social media, national and local traditional media, and in-person events in select regional markets.

The campaign’s media outreach is centered around the results of a consumer survey, conducted by Think About Your Eyes in early September, on the importance of vision in everyday life and the steps taken to protect vision health. The results will be shared with national health and lifestyle media, and can be found at www.thinkaboutyoureyes.com/surveyreport.

Throughout October, paid content syndication on target health and lifestyle websites will drive consumers to ThinkAboutYourEyes.com to learn more about vision health and find an eye doctor.

Additionally, on October 12, brand ambassadors will host live photo opportunities in each of the five markets encouraging visitors to enjoy the sights that their vision allow them to experience and to post a photo from the scene with the hashtag #ThinkAboutYourEyes. Ambassadors will also distribute information on annual eye exams and the importance of vision health.

Think About Your Eyes will also utilize local optometrists in these cities for media opportunities on World Sight Day.

To join in the World Sight Day activities, follow along on Instagram using the hashtag #ThinkAboutYourEyes. To learn more about Think About Your Eyes and to join the campaign as a supporting company, contact Jon Torrey at jtorrey@thinkaboutyoureyes.com.

October 10, 2017April 24, 2018

SILMO 2017 Well Attended

Silmo 2017 is now in the books with another successful Optical Fair. 37,337 visitors made the trip, a 10.5% increase from last year. International attendance was well up, with 57.4% (+12.9%) of attendees coming from 148 countries, while 42.6% of visitors were from France.

957 exhibitors (78% international from 42 countries), among which were 154 new companies that had not previously exhibited at Silmo, were represented on the show floor.

Save the date for next year’s Silmo, scheduled for September 28 to October 1, 2018.

October 9, 2017April 24, 2018

Canadian Frame Suppliers Brand Perception Study Now Available

VuePoint IDS Inc. and Jobson Medical Information LLC., are pleased to announce the release of the first annual VuePoint™ Canadian FRAME Supplier brand perception study. The internet study of Canadian ECPs provides insights on over 30 Canadian frame suppliers on 20 different market attributes, including quality of product, customer service, back-order management, internet ordering, sales representative service and more.

Results will help companies with competitive positioning, identifying required adjustments in priorities and determining opportunities to better serve clients’ needs.

The study also identifies ECPs assessment about companies’ business outlooks in the over the next 12 months. A Net Promoter Score® (NPS®) for the leading suppliers in the Canadian market are also provided. The NPS is a robust measure of company or brand loyalty by customers familiar with the brand and is widely-accepted as a proxy measure of revenue growth.

Companies competing within the Canadian market and/or evaluating the market for entry will find considerable value in the results. The report is now available for purchase.

List of Canadian Frame Suppliers included in the Study:

Alternative Eyewear	i.Frame Inc	Maui Jim	Perfect/Superclip
Aspex	J.F. Rey Eyewear	Modo Eyewear	Prisme Optical
Audace	Lafont	Mood Eyewear	Prodesign Denmark
Bo-Optik Inc.	Lanctot	Oakley	Ronor International Inc.
Canadian Optical Supply	Liberty Sport	Ogi Eyewear	Safilo
Centennial Optical	Luxottica	Opti Caset Inc.	Shilling Optical
Etnia Barcelona	Marca Eyewear	Optika Eyewear	Tura
Fame Optique Inc	Marchon	Optiman Inc	WestGroupe
Georges et Phina	Match Eyewear	Optique Cerem Inc.	Zig Eyewear

For more information of the study methodology, report format and pricing, please contact: David Pietrobon (dpietrobon@vuepoint.ca) Phone: 226.780.6871 x 5111 Bill Scott (Bscott@jobson.com) Phone: 646.831.8873 About VuePoint IDS Inc.
VuePoint IDS is a private 100% Canadian-owned media and marketing services company focused on serving the information needs of the eyewear and eye care industry’s professional service providers including optometrists, opticians and ophthalmologists and affiliated personnel. VuePoint publishes print and digital titles for eye care professionals under the Optik, InfoClip, Canadian Eye Care Business Review and EyeCareUpdate.com brands, and Tmag Optical Trends for eyewear consumers. In addition to its publications, VuePoint IDS offers and array of marketing and business development services to the industry, including targeted and customized communications, marketing research and accredited continuing education program development and delivery. VuePoint has offices in the Greater Toronto Area (GTA) and Montréal. More information is available at: www.vuepointids.com

About Jobson Medical Information LLC Jobson Healthcare Information (JHI) is a premier healthcare information and marketing services provider, with leading positions in a variety of growing healthcare markets such as pharmacy, eye care, clinician (physicians, nurse practitioners and physician assistants) and the managed markets (managed care, hospitals and government). Through its diversified, multi-media portfolio of marketing services, information databases, publications, medical education programs, events, websites and other digital and traditional media services, JHI is uniquely positioned to inform and educate a highly targeted network of approximately one million healthcare professionals across multiple specialties.

NPS® Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

Click HERE for press release.

October 6, 2017April 24, 2018

Visique Helping to Give Sight Through World Sight Day Challenge

Montréal, QC– This fall, Visique is taking part in the World Sight Day Challenge to help raise funds for people in underserved communities who are needlessly blind or vision impaired, simply because they can’t access an eye exam and glasses.

Visique will campaign for the challenge throughout October, with World Sight Day being celebrated on Thursday, October 12. All Visique and FYidoctors’ clinics across Canada will be participating, with a goal of raising over $100,000. Fundraising initiatives include in-clinic activities, and a social media campaign where FYidoctors and Visique will donate $1 for each new page like, up to a maximum of $10,000.

FYidoctors and Visique have been a Double Diamond Supporter since 2013, and are Canada’s largest fundraiser towards the World Sight Day Challenge, raising over $600,000 to date.

To help Visique bring sight to those less fortunate please like Visique Facebook page, or visit any Visique clinic to make a donation in person.

Click HERE for the full press release.

October 6, 2017April 24, 2018

Safilo Affirms Its Purpose to be Opticians’ Independent Partner of Choice

Paris, France – SAFILO Group is present at SILMO Paris 2017, the international exhibition for the optics and eyewear industry. This is the third since its comeback in 2015.

Designed for great visual impact, Safilo’s direction setting booth is mainly devoted to its core brands Carrera, Polaroid, Oxydo, Safilo, and Smith. In addition, Safilo is offering product and in-store experiences to its visitors, celebrating the power of its historical savoir-faire and the ability to combine it with leading edge innovation.

SAFILO displays its broad brand portfolio, showcasing the latest collections by Atelier Elie Saab, Fashion Luxury Dior and Dior Homme, Jimmy Choo, Fendi, and Givenchy, Premium Boss and Max Mara, Contemporary Max&Co, Marc Jacobs, Tommy Hilfiger, Pierre Cardin and Mass Cool havaianas.

As a world preview, Safilo will also unveil collections by Fashion Luxury brand Moschino and rag&bone, and Contemporary Love Moschino, that will get on the market as of January 2018.

Specific focus will be on Safilo’s optical collections, offering on-trend innovations in terms of shapes,

colours and fitting. These optical collections will be displayed to give one comprehensive view of Safilo’s full eyeglasses range, for which Safilo has been the industry’s historical reference of excellence for decades of the past.

Click HERE for the full press release.