fbpx

The Healthy Vision Team Promotes a Healthy Lifestyle for Young People

A healthy lifestyle contributes to healthy vision. This is why the Healthy Vision team has traveled the 1,000 kilometers of the Grand Défi Pierre Lavoie on their bicycles for the 9th consecutive year. Composed of Jean Blanchard of Laboratoires Blanchard, Jean-François Lacasse and Martin Lespérance of Essilor Canada, Patrick Boutin of Cooper Vision and Guy Grimard of the Quebec Association of Optometrists, the team is involved with young people throughout the year.

Beyond the 1000km: a long-term vision!
The Grand Défi Pierre Lavoie is not just a 1000km bike challenge. The organization, which aims to mobilize the Québec school environment to support the practice of physical activity and healthy eating among children, asks the teams to sponsor a school in an underprivileged area in order to improve the daily life of young people.

“As Pierre Lavoie said when all the participants at the Grand Défi got together last Thursday:” Prevention must take its place! The best pills are healthy lifestyle habits: 1-Eat better, 2-Move more, 3-Drink water, 4-Sleep well, and of course our Team adds 5- Have a Healthy Vision and visit your eyecare professional regularly”, explains Martin Lespérance

“Beyond Healthy Vision,” says Jean-François Lacasse, “this message of prevention must also reach companies and inspire them to invest in the physical well-being of their employees by installing showers, thereby encouraging cycling as transportation mode and physical activities on lunch hour, which will eventually tip the scale from the healing side toward the preventive side. ”

For the 2016-2017 school year, the Healthy Vision team sponsored the Sainte-Famille school in Sherbrooke, where they donated more than $ 6,000 for sports equipment. In harmony with the prevention message put forward this year by Pierre Lavoie, and because seeing well and learning are inseparable, the team went even further and organized a visual screening for the students, with the collaboration of two volunteer optometrists: Stéphanie Bourque, OD and Lucie Turcotte, OD. The result: 30% of the students who participated in the screening were referred for a complete eye exam, and 6 urgent cases were detected.

Essilor Canada Supports the Healthy Vision Team
To support the Healthy Vision team and the goals of the Grand Défi in matters of health, Essilor Canada invited its employees to cycle on stationary bikes in its parking lot and to participate in a Zumba class on Friday, June 16th. $ 1,525 and 130 energy cubes were accumulated during the activity.

 Click HERE for full press release.

 

Costa Launches Shark Conservation Awareness Marketing Campaign

New “Don’t Fear the Fin. Fear a World Without Them.” campaign features shark-attack survivors, encourages awareness of sharks’ importance in our ecosystem.

On World Oceans Day (June 8), Costa announced the launch of its new cause marketing campaign to increase consumer awareness of shark conservation and their important role in our ocean’s ecosystem. Costa developed this multi-tiered campaign in partnership with ten-year partner OCEARCH, a group of explorers and scientists who are dedicated to generating previously unattainable data on the movement, biology and health of sharks.

The campaign highlights the stories of three shark-attack survivors turned conservation advocates for the oceans’ apex predators and balance keepers. The “Don’t Fear the Fin. Fear a World Without Them.” Ambassadors include Mike Coots, Lisa Mondy and Paul de Gelder.

“We are thrilled to partner with these remarkable individuals who, despite being attacked by sharks, are now fighting for sharks and their survival to help protect our oceans,” said Todd Barker, Coastal Community Manager, Costa. “We want more people to understand that the scariest thing about sharks is that they are disappearing due to activities like illegal fishing and shark finning. Being ‘Born on the Water,’ we at Costa understand this isn’t cause that just one person or company can get behind in order for it to succeed. This is why our vision for this campaign is to inspire more people to join the cause and help preserve the sharks who keep our oceans in balance.”

To help spread the word about shark awareness and the campaign, eyecare professionals can share Costa’s social media content and use the hashtag #DontFeartheFin.

OCEARCH Limited Edition Sunglasses Collection

This year, in addition to the cause marketing campaign, Costa linked the sale of their Limited Edition sunglasses to benefit shark conservation with a portion of their new OCEARCH Limited Edition collection’s proceeds being donated to the OCEARCH Foundation.

Mimicking the colors and textures of the habitats and biology of sharks, the OCEARCH Limited Edition sunglasses feature three new styles, the Half Moon, Remora and Rincon, as well as three new colors replicating the rich colors of sharks, including Sea Glass, Smoke Crystal and Tiger Shark (a unique take on the classic Tortoise style).

Click HERE for full press release.

Polarized & Pop Colours by Polaroid! 

Polaroid Cosmetics_lr

 

Polaroid presents the new sunglasses with polarized cosmetic lenses. A hit during the 1980s, cosmetic lenses are back, and with it comes the latest sunglass trend: glasses with lively sorbet-coloured lenses.

Lightweight metal frames and polarized cosmetic lenses in pastel hues define the season’s coolest styles.

The new collection includes two sunglasses: a feminine, 1970s-inspired oversize rounded model (PLD 2053/S), and a unisex style with a smaller, rounded silhouette (PLD 4052/S).

Both models come with an array of semi-transparent polarized lenses in pastel hues of yellow, pink, green and blue in UltraSight™ lenses.

Polaroid is distributed by Safilo: www.safilo.com

Nikon Announces New President Isabelle Mongeau

Nikon Optical Canada Inc., on behalf of Mr. Masahiro Horie – Vice President, Nikon Optical Inc, announces a forthcoming change in its Canadian leadership. Ms. Isabelle Mongeau succeeds Mr. Pierre Longerna as President of Nikon Optical Canada and North America. Isabelle Mongeau, currently Senior VP Marketing and Business Development, will be undertaking her new function as of July 1st, 2017.

President for the past five years, Pierre significantly contributed to Nikon Optical Canada Inc.’s growth by the reinforcement of value creation strategies in the Canadian market place through focus on customer needs, quality products and service, innovation and premium branding. Pierre has been appointed to new responsibilities for the organisation in Australia.

Click HERE to read full press release.

 

Featured Posts

Seeing with the Heart - Article Header

Seeing with the Heart: The Power of Giving Back

Explore how Emotional Intelligence (EQ) and charity transform eye care. Learn to build patient trust, reduce burnout, and strengthen your team dynamics.

Learn More
The Vision Council logo

U.S. Optical Industry Reaches $69.5 Billion Despite Declines in Product Volume and Eye Exams

The U.S. optical industry reached $69.5 billion in 2025 despite declines in product volume and eye exams, according to Market inSights from The Vision Council.

Read more
contact lens institute

Contact Lens Institute Names 2026 Visionaries

The Contact Lens Institute has named 17 optometrists and opticians from the U.S. and Canada as its 2026 Visionaries, recognizing leaders in contact lens education and best practices.

Read more
BonLook logo 2026

BonLook Ranks at the Top of its Category in Léger WOW Study

BonLook ranks first among eyewear retailers in the 2026 Léger WOW Study, earning top marks for customer experience and digital performance across Canada.

Read more
Optik VOILA January-February 2026 Centennial optical IOKen Frame 04

Ió:ken: Where Indigenous Art Meets Contemporary Eyewear

Launching February 2026, Ió:ken is a new eyewear collection created with Centennial Optical, featuring original artwork by Mohawk artist Bruce Boots and authentic Indigenous symbolism.

Read more
Seeing with the Heart - Article Header

Seeing with the Heart: The Power of Giving Back

Explore how Emotional Intelligence (EQ) and charity transform eye care. Learn to build patient trust, reduce burnout, and strengthen your team dynamics.

Learn More
The Vision Council logo

U.S. Optical Industry Reaches $69.5 Billion Despite Declines in Product Volume and Eye Exams

The U.S. optical industry reached $69.5 billion in 2025 despite declines in product volume and eye exams, according to Market inSights from The Vision Council.

Read More
contact lens institute

Contact Lens Institute Names 2026 Visionaries

The Contact Lens Institute has named 17 optometrists and opticians from the U.S. and Canada as its 2026 Visionaries, recognizing leaders in contact lens education and best practices.

Read More
BonLook logo 2026

BonLook Ranks at the Top of its Category in Léger WOW Study

BonLook ranks first among eyewear retailers in the 2026 Léger WOW Study, earning top marks for customer experience and digital performance across Canada.

Read More
Optik VOILA January-February 2026 Centennial optical IOKen Frame 04

Ió:ken: Where Indigenous Art Meets Contemporary Eyewear

Launching February 2026, Ió:ken is a new eyewear collection created with Centennial Optical, featuring original artwork by Mohawk artist Bruce Boots and authentic Indigenous symbolism.

Read More
Seeing with the Heart - Article Header

Seeing with the Heart: The Power of Giving Back

Explore how Emotional Intelligence (EQ) and charity transform eye care. Learn to build patient trust, reduce burnout, and strengthen your team dynamics.

Learn More
The Vision Council logo

U.S. Optical Industry Reaches $69.5 Billion Despite Declines in Product Volume and Eye Exams

The U.S. optical industry reached $69.5 billion in 2025 despite declines in product volume and eye exams, according to Market inSights from The Vision Council.

Read more
contact lens institute

Contact Lens Institute Names 2026 Visionaries

The Contact Lens Institute has named 17 optometrists and opticians from the U.S. and Canada as its 2026 Visionaries, recognizing leaders in contact lens education and best practices.

Read more
BonLook logo 2026

BonLook Ranks at the Top of its Category in Léger WOW Study

BonLook ranks first among eyewear retailers in the 2026 Léger WOW Study, earning top marks for customer experience and digital performance across Canada.

Read more
Optik VOILA January-February 2026 Centennial optical IOKen Frame 04

Ió:ken: Where Indigenous Art Meets Contemporary Eyewear

Launching February 2026, Ió:ken is a new eyewear collection created with Centennial Optical, featuring original artwork by Mohawk artist Bruce Boots and authentic Indigenous symbolism.

Read more
Seeing with the Heart - Article Header

Seeing with the Heart: The Power of Giving Back

Explore how Emotional Intelligence (EQ) and charity transform eye care. Learn to build patient trust, reduce burnout, and strengthen your team dynamics.

Learn More
The Vision Council logo

U.S. Optical Industry Reaches $69.5 Billion Despite Declines in Product Volume and Eye Exams

The U.S. optical industry reached $69.5 billion in 2025 despite declines in product volume and eye exams, according to Market inSights from The Vision Council.

Read more
contact lens institute

Contact Lens Institute Names 2026 Visionaries

The Contact Lens Institute has named 17 optometrists and opticians from the U.S. and Canada as its 2026 Visionaries, recognizing leaders in contact lens education and best practices.

Read more
BonLook logo 2026

BonLook Ranks at the Top of its Category in Léger WOW Study

BonLook ranks first among eyewear retailers in the 2026 Léger WOW Study, earning top marks for customer experience and digital performance across Canada.

Read more
Optik VOILA January-February 2026 Centennial optical IOKen Frame 04

Ió:ken: Where Indigenous Art Meets Contemporary Eyewear

Launching February 2026, Ió:ken is a new eyewear collection created with Centennial Optical, featuring original artwork by Mohawk artist Bruce Boots and authentic Indigenous symbolism.

Read more