Behind this ExtraShow concept, SILMO Paris promises a celebratory exhibition in honour of its 50^th anniversary, centred on a spirit of sharing and socialising. The organisers invite everyone involved in the 2017 edition to take part in the event.

For the past 50 years, the optics and eyewear industry has come together at the Mondial de l’Optique (World Optical Fair) to unveil designs, innovations, companies and brands, all demonstrating a commitment to improve and enhance vision. To mark this momentous occasion, the organisers — who are busy preparing a 4-day event-packed program running from October 6 to 9, 2017 —, would like to invite all attendees to become players in this event.

Professionals born between October 6 and 9 or celebrating their 50^th birthday this year are invited to blow out the candles during their visit to SILMO, in a unique commemoration of all the birthdays combined in an informal business environment.

Founded in 1967 in Oyonnax with just a handful of pioneers, today the Mondial de l’Optique plays host to a thousand exhibitors from across the industry. In homage to this ongoing dynamic, the exhibition is inviting brands and companies to showcase an iconic product, service or collection that has left its mark on the company’s history… with the winner receiving a SILMO d’Or award.

And to round off the celebrations, the illustrious SILMO d’Or awards evening will take place on Saturday 7 October 2017.

Click HERE to read the full press release.