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Contact lens world comes together in Liverpool 

The past, present and future of contact lenses were put into sharp focus as practitioners from across the world with a “passion” for the subject came together for the industry’s leading flagship event.

Dry Eye, OrthoK and Myopia were high on the agenda as three days of sharing innovation, the latest research and best practice took place at the 40th anniversary conference of the British Contact Lens Association (BCLA).

Hundreds of delegates descended on Liverpool’s ACC for the 2017 for the organisation’s Clinical Conference and Exhibition in what represented a “comprehensive exchange of knowledge”.

Leading experts contributed to lectures, workshops and discussions all focused on driving up standards of care at the showcase event, which ran from Friday, 9 June, to Sunday, 11 June.

Cheryl Donnelly, chief executive of the BCLA, said: “The role of the BCLA is ensuring that everyone has access to the very latest research and technology to allow patients to receive the most up-to-date care available to them.

“Our 40th anniversary conference not only allowed us to facilitate a comprehensive exchange of knowledge, the conference also provided an opportunity to celebrate our proud 40-year anniversary. We have been at the heart of many advances in our industry over the last four decades and will keep to push over the next four decades as contact lenses continue to advance.”

Long-standing BCLA member and new president Keith Tempany said: “The sterling leadership of Brian Tompkins has seen the BCLA go from strength to strength, now it is my role to continue to strive for excellence.

“I share a passion for contact lenses with Brian and will take this forward with the aim of inspiring others to fit contact lenses for as many people as possible. I am also proud to lead a unique multi-disciplinary, multi-national and multi-cultural organisation.”

Leading lights in both myopia control and Dry Eye tackled both conditions with lectures on the latest thinking and research and expert panels on both subjects fielding questions.

With the topic of myopia management high on the agenda, the conference was the perfect platform for opinion leaders to showcase their current thinking and to reveal the latest research.

A range of new techniques were discussed, with detailed explanations of the apparent benefits of outdoor play and the impact this can have on slowing the rate of myopia in children.

The results of the ‘three-year effectiveness of a Dual-Focus 1 Day Soft Contact Lens for Myopia Control’ study were revealed while findings from the TFOS DEWS II™ study were also presented.

Associate Professor Jennifer Craig, from the University of Auckland in New Zealand teamed up with Professor James Wolffsohn  to share the new definition and classification for dry eye disease developed as part of the project.

The first ever ‘live’ dry eye assessment was performed from the podium, giving delegates a unique insight into best practice.

A series of rapid-fire presentations enabled delegates to digest a wealth of information on a range of subjects, including contributions from members of the European Dry Eye Network (EDEN).

There was also a OrthoK Symposium with a full day and a half of lectures, workshops and live, hands-on, fitting routines with volunteer patients, providing novices with information and competencies to embark on ‘in practice’ routines.

More advanced practitioner benefited from pearls of wisdom and useful tips from globally-recognised leaders in their respective areas of expertise.

Dr Janis Orr  of Aston University discussed the technique and its importance in myopia management and Professor Randy Kojima (Pacific University) highlighted the applications of corneal topography with interpretation of resulting imagery.

Professor Pauline Cho (Hong Kong Polytechnic University) presented on necessary safety and compliance routines and former BCLA President Shelly Bansal considered patient preparation and communication. Shelly will also discuss business and commercial applications.

Afternoon sessions were devoted to ‘hands on’ fitting of ortho K lenses, with a range of industry experts providing delegates with an opportunity to experience a variety of fitting methods for the ortho K neophyte.

Practitioners were able to observe, discuss and reflect on communication and expectations with ‘real’ patients then assessed the following day.

Speaker Professor Lyndon Jones, of the University of Waterloo, discussed the potential for contact lenses to be used for drug and cell delivery in a fascinating keynote presentation. Professor Jones concluding that: “Ocular drug delivery by contact lens is here to stay.”

Successes and excellence in the industry were also celebrated through a series of awards presented throughout the three days, including:

BCLA Awards:
• Dry Eye Practitioner of the Year: Nick Dash
• Young UK Contact Lens Practitioner of the Year: Laura Reece:
• Industry Award: Paul C Nicolson
• President’s Award: Kate Gifford

BCLA Medal for outstanding contribution to contact lenses.
• Professor Michel Guillon

BCLA Dallos Award
• Jaya Sowjana Siddireddy

BCLA Irving Fatt Award.
• Fabrizio Zeri

BCLA posters and The Diane Gould Photographic awards:
• Photographic winner: Antonio Calossi,
• Photographic first runner up: Susan Bowers
• Photographic second runner up: Boris Severinsky
• Posters winner: Debby Yeung
• Posters first runner up: Carlos Carpena-Torres
• Posters second runner up: Stefan Bandlitz

The International Association of Contact Lens Educators (IACLE) presented their Awards, delegate attendance supported by the BCLA:
• IACLE Travel Award: Kristina Mihić
• Contact Lens Educator of the Year Award, Americas: Professor Jan Bergmanson
Contact Lens Educator of the Year Award, Europe/Africa-Middle East: Dr Yazan Gammoh
• Contact Lens Educator of the Year Award, Asia: Professor Koon-Ja Lee

Click HERE for full press release.

Essilor Launches Varilux® RoadPilot™

Available starting June 20, 2017, Varilux® RoadPilot™ lenses are perfectly adapted for driving with large fields of vision where it matters the most to drivers, allowing presbyopes to fully enjoy the road.

Driving requires good intermediate and far vision. With the absence of a near vision zone, the specific fields of vision required for driving are optimized and distortions are reduced. The ergonomic design of Varilux RoadPilot is based on the observation of actual drivers’ visual needs whatever their car and provides them with three main benefits:

A clear panoramic view

Thanks to completely unobstructed peripheral vision, wearers experience natural eye movements when checking rear-view mirrors and can better anticipate lateral movements and action of other cars.

Easy access to the dashboard and all driving indicators

The intermediate vision zone covers the main portion of the lens, offering direct, natural access to all critical information: speedometer, navigation system and more.

Dynamic vision with no distortion

A small power variation is automatically added to the lenses to ensure functional near vision. This will optimize the fields of vision specific to driving and reduce distortions.

 

Click HERE for the full press release.

 

Kirk & Kirk Digital Collaboration at Cannes Lion Film Festival

Luxury British Eyewear brand Kirk & Kirk have collaborated with advertising giants Clear Channel Outdoor and creative agency Bastard.London to showcase the creative potential of digital out-of-home advertising at this years’ Cannes Lions International Festival of Creativity.

Clear Channel Outdoor (CCO) are one of the world’s largest outdoor advertising companies. Bastard.London (specialists in creating contextual photographic Digital Out Of Home experiences), creatively developed the ‘Eye Care What You Wear’ campaign and full end to end production solutions.

Jason Kirk says, “Kirk & Kirk was selected for this campaign due to our dynamic and diverse colour palette. The choice of colour in the Kaleidoscope collection offered the perfect opportunity to showcase the abilities of this specialist technology. Having the ability to digitally interact with consumers globally or in a targeted capacity offers brands such as Kirk & Kirk endless opportunities and we are incredibly excited to be involved in this project.”

Click HERE for the full press release.

Transitions Announces “Sunrisers Contest” for Consumers and ECP’s

Pinellas Park, Fla. –  Complementing its new Live the Good Light™ television commercial and consumer campaign, Transitions Optical has launched a new “Sunrisers Contest,” giving consumers and eye care professionals a chance to win a grand prize trip that allows them to experience some of the world’s best sunrises. By participating, consumers can enter to win a trip to Machu Picchu, Peru and eye care professionals can win a trip to Vision Expo West 2017 in Las Vegas.

To participate, eye care practices must follow these steps:

  1. Visit Transitions.com/EyecareProfessionalSunrisers to register in the Sunrisers Contest. (Only one person from a practice is required to register their team.)
  2. Encourage patients to enter the consumer Sunrisers Contest and mention their practice name as a referral at Transitions.com/SunrisersContest before August 6, 2017. To enter, patients can nominate themselves or someone they know who lives the good light, seizes every opportunity and lives every moment without limitations. A short video or written submission is required to participate. While there is only one grand prize, consumers will also be entered to win weekly drawings for a free pair of eyeglasses with Transitions® lenses.
  3. Earn a point for every patient who enters the contest and mentions their practice name as a referral. The eye care practice in Canada that earns the most points will win a trip for two to Vision Expo West 2017, including roundtrip airfare, hotel lodging for two nights, $1,000 in spending money and a helicopter ride at sunrise over the Grand Canyon.

Sunrisers Contest Kits Available for Eye Care Practices

Transitions Optical has mailed official Sunrisers Contest kits to a number of eye care practice locations, which includes materials staff members can use to promote the contest to their patients. Eye care practices can request a kit by contacting Transitions Customer Service at 1.877.254.2590 or customerservicecanada@transitions.com.

New Influencers Creating Social Buzz

In 2017, Transitions Optical is partnering with multiple influential Canadians who will be posting on social media all year long about how they are a Sunriser in their communities and choose to Live the Good Light by wearing Transitions lenses. Many of the influencers are active in the fashion, arts and travel industries and will be encouraging their large fan bases to enter in the Sunrisers Contest this summer.

Nour Kaiss, a Canadian Muslim, wife, blogger, YouTuber, social media Influencer, entrepreneur, makeup addict, Progressive Conservative, feminist, vegan, and an all-around go-getter, is the face of the Transitions Sunrisers Contest and shares her insights through this video. Additional influencers, including Vincent Brillant-Marquis, a photographer in Montréal, and Melissa Offner, who runs the travel, food and wellness site MELSAYS, will be featured on Transitions Optical’s social channels, including Facebook.com/Transitionslenses, Facebook.com/Transitions Lenses: Healthy Sight Professionals (Canada), and Instagram.com/TransitionsLensesCa.

Click HERE for the full press release.

 

Cole Haan Launches StudioGrand Sunwear

Cole Haan’s StudiøGrand eyewear collection raises the bar with a luxurious incorporation of both comfort and functionality.

Sun

CH7028. New agile materials, flex-like metal laminated in lightweight nylon, make this slim metal wayfarer style both elegant and sleek. Silicone sleeves wrap temple tips for ultralight, comfortable wear. Available in Smoke and Brown (gradient lenses) and Blush (mirror lenses).

Distributed by Marchon: www.marchon.com

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