Blog

February 23, 2018April 24, 2018

Vision Expo and Women’s Wear Daily Announce Partnership

Vision Expo East announced that it has partnered with Women’s Wear Daily (WWD), the daily media of record and authority of the global fashion, retail and beauty communities, bringing the industry greater media exposure at the upcoming show taking place at the Javits Center in New York, NY (Education: March 15–18; Exhibition: March 16–18).

On Friday, March 16, at 1:00 p.m. ET in the Galleria Lounge (Booth G280), WWD Studios Editor Liz Doupnik will join Vision Expo to moderate a livestreaming panel titled “Eye on Design: An Exclusive Talk with Influential Eyewear Designers at Vision Expo,” featuring leading creative visionaries in the eyewear industry. The panel will be promoted to more than 4 million WWD social media followers and livestreamed on the outlet’s Facebook page.

The panel will include insights from the industry’s leading designers and provide a behind-the-scenes look at their design processes. Panelists include:

Vladimiro Baldin, chief product & design officer at Safilo Group
Gai Gherardi, co-founder and co-designer of l.a.Eyeworks
Laura Howard, eyewear designer at Kenmark Eyewear

Each panelist touts a plethora of experience in the eyewear design realm. Laura Howard oversees design of the Zac Posen women’s optical and sun collections plus his runway collection, as well as the Vera Wang runway collection and Lilly Pulitzer. Vladimiro Baldin oversees innovation, design and product development for Safilo Group on a global scale for proprietary brands and the entire licensed brands portfolio. Gai Gherardi is the co-founder and co-designer of l.a.Eyeworks, the renowned brand from southern California that celebrates glasses as vehicles for individual expression.

Visit VisionExpoNY.com for the full schedule of events taking place in the Galleria Lounge, including fashion-focused Pop Up Talks from highly regarded editors and forward-thinking retail owners, or to register for Vision Expo East.

February 23, 2018April 24, 2018

Transitions Names Greiche & Scaff as Canadian Retailer of the Year

Greiche Transitions Academy — Greiche and Scaff was awarded the 2017 Canadian Retailer of the Year title during a recognition ceremony on Tuesday at the Transitions Academy event in Orlando, Fla.

Transitions Optical honored Greiche & Scaff with the 2017 Canadian Retailer of the Year title, a category of the Transitions Innovation Awards program, during a recognition ceremony on Tuesday, Feb. 13 at Transitions Academy 2018 in Orlando, Fla.

“Early in the year, Greiche & Scaff identified that they had an opportunity to grow their Transitions business among single vision wearers and they took many steps to achieve this goal,” said Drew Smith, director, North America Channels, Transitions Optical. “From secret shopper programs to specialized training, Greiche & Scaff pushed themselves to think innovatively. The entire Transitions team wishes to thank them for being a top retailer of the Transitions^® brand.”

Pierre Freiji, General Manager and Pierre Skaff, Senior Director of Marketing and Merchandising at Greiche & Scaff, accepted the award on behalf of the retailer at Transitions Academy.

“We work on our goals until we achieve them,” said Skaff. “One way we did this was to train our staff to look to the needs of the customers from different angles and this included thinking about which of our customers can benefit from wearing Transitions^® lenses. We are really proud of where we’ve started and where we are with our Transitions penetration today. We look forward to achieving more in 2018.”

Click HERE for the full press release.

February 23, 2018April 24, 2018

Transitions Names Opto-Réseau Winner of Best in Marketing

Opto-Réseau Transitions Academy — Opto-Réseau was awarded the 2017 Best in Marketing title during a recognition ceremony on Tuesday at the Transitions Academy event in Orlando, Fla.

Transitions Optical honored Opto-Réseau with the 2017 Best in Marketing title, a category of the Transitions Innovation Awards program, during a recognition ceremony on Tuesday, Feb. 13 at Transitions Academy 2018 in Orlando, Fla.

“Opto-Réseau’s marketing strategy in 2017 revolved around changing perceptions of who a Transitions wearer is and increasing interest in Transitions lenses among younger patients,” said Drew Smith, director, North America Channels, Transitions Optical. “From social media and mail-in rebates to creating localized advertising for individual practices, Opto-Réseau successfully engaged a new demographic of Transitions lens wearers. We commend them for following their philosophy of trying new things and working hard to implement new strategies.”

Annick Beauchemin, Director of Marketing, Opto-Réseau and Christine Breton, CEO, Opto-Réseau accepted the award on behalf of the company at Transitions Academy.

“Part of our marketing strategy is to constantly question ourselves so that we’re not repeating the same tactics and strategies over and over again,” said Beauchemin. “We worked hard to reach a younger clientele this year and spent time convincing our employees that Transitions isn’t only for people who are already wearing the product. It’s an amazing feeling to see our hard work pay off, and we are excited that our efforts have encouraged more people to consider and choose the Transitions^® brand.”

Click HERE for the full press release.

February 22, 2018May 20, 2026

Max Mara’s MM 1318, Inspired by Scandinavian Cinema

Drawing inspiration from classic Scandinavian cinema, Max Mara’s new optical styles are a perfect blend of Northern European design and Italian femininity. MM1318 stays true to the stylistic concepts of the Anita sunglasses, yet features a more discreet but still extremely feminine shape. The colour palette is enlivened by bright nuances of red, blue, Havana brown and black.

Distributed by Safilo: www.safilo.com

February 22, 2018April 24, 2018

Safilo Expands into Taiwan: Exclusive Partnership with Luxasia

SAFILO announces a distribution partnership for Taiwan with LUXASIA, the leading luxury operator with longstanding excellence in distribution and brand building capabilities.

LUXASIA is the largest cosmetics and fragrance distributor in Asia, with 30 years of business history, and now expanding across different categories, including accessories, jewellery and fashion apparel, and its own retail distribution with over 100 stores and direct to consumer channels in 11 markets.

Click HERE for the full press release.