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Unparalleled Engineering and Design for Today’s Metro Man

As times change so does the technology behind the Flexon Evolution Latitude collection. Utilizing the strength and mobility of flexon and beta-titanium, together creates unsurpassed strength and distinctive visual appeal.  The two latest models come in either a full frame or a semi-rimless design complimented by the flexon bridge created for added strength and durability for every man’s active lifestyle.

Flexon is distributed by Marchon: www.marchon.com

Essilor Canada Improves Lives by Improving Sight in Quebec

Dedicated to improving lives by improving sight, a group of 104 employees from Essilor Canada and their partners: the Eye Disease Foundation, the Essilor Vision Foundation, the École d’optométrie de l’Université de Montréal and 6 volunteer optometrists have given back to the community in St-Jerome, Quebec, last January 12. Students from four primary schools were provided with a vision screening and free eyeglasses when needed.

This mission, organized in the framework of Essilor’s National Sales Meeting, allowed 253 St-Jerome students to benefit from a vision screening. Of these, 162 had good vision, 70 were referred to an optometrist for a more thorough examination and 21 had to make an urgent appointment with an optometrist.

Essilor has been organizing and participating into vision screenings for the last 20 years. It started with the general public, in the framework of the Bouquinistes du Saint-Laurent events, and then expanded in 2002 with the Opening Eyes program of the Special Olympics when Essilor became the official supplier of lenses for the Canadian athletes who participate in these events, where many employees also volunteer. In 2006, Essilor Canada became involved in the Join and See program of the Eye Disease Foundation, which brings vision screenings to primary schools in underprivileged neighborhoods, to provide organizational support as well as free lenses for children who need them. Vision screenings in primary schools also take place in British Columbia and Alberta.

Photo: One of the four groups of volunteer employees with two of the optometrists (in blue and in red in the centre of the picture)

Click here to read the full press release.

Take Part, Exchange Ideas, Debate Issues

SILMO ACADEMY has carved out a niche for itself as a forum for dialogue and information on the latest scientific developments in the vision and optics sectors, aimed at opticians and other vision specialists both in France and abroad. In line with tradition, this symposium will take place within the framework of SILMO Paris, World Optical Fair from October 6 to 9, 2017 at the Paris Nord Villepinte Exhibition Centre.

This is a unique opportunity to have your say, a platform to share directly your thoughts, analyses and scientific studies. The 2017 symposium is dedicated in all aspects to GLARE.

Moreover, since 2010, Silmo Academy has set itself the goal of supporting professionals working in ophthalmic optics in their quest for excellence by proposing workshops and a scientific symposium where they can enhance their knowledge and share ideas with experts from every field.

Since 2016, Silmo Academy has chosen to support a research project in the field of optics and vision science. It is offering a €10,000 grant for a project submitted by an individual researcher or research team, with the winning project selected by the scientific committee.

To read the full press release, click HERE.

For the eligibility criteria on the €10,000 grant, click HERE.

 

Think About Your Eyes Launches 2017 Advertising

Think About Your Eyes, the vision community’s national public awareness campaign, launches its 2017 national advertising, with an increase in advertising budget and updated advertising placements. Campaign advertisements will run for three quarters in 2017, up from two quarters in previous years. Thanks to increased funding from industry partners, including The Vision Council and the American Optometric Association, as well as the addition of Johnson & Johnson Vision Care as a leadership partner, media spending has increased by 60% in 2017.

Think About Your Eyes ads will be seen or heard through the end of September. The ads include 15 million spots on podcasts and online audio (Pandora and Spotify), 14 million online video spots, and 6 million digital banner ads across 2,000 top websites like The New York Times and ESPN. Broadcast ads will appear in primetime across 27 cable networks, including popular networks like USA, Comedy Central, and FX. For the first time ever, Think About Your Eyes ads will appear on broadcast networks, specifically ABC and NBC, during primetime programming and sporting events, including NBA and MLB games.

The campaign has also announced a new milestone, with three million visitors to the campaign website since its launch. The site features a comprehensive practice locator tool where visitors can easily find local Think About Your Eyes eye care providers from a database that now houses more than 19,000 participating providers.

 

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