Characterised by a very positive business climate, the latest SILMO exhibition welcomed 33,771 visitors including 56.5% from abroad and 43.5% from France, demonstrating its attractiveness for everyone involved in the optics and eyewear sector. Over the four days of the fair, the aisles were crammed with bustling stands and opticians captivated by stimulating products, all enhanced by the balmy atmosphere of the continuing Indian summer.
As a platform to launch dozens of brands and collections, but also a place to explore innovations, the MONDIAL DE L’OPTIQUE (World Optical Fair) showcased technologies and future trends. This edition was particularly notable for a proliferation of innovations combining the expertise of eyewear and lens manufacturers with new technologies. The focal points of the exhibition: customisation, support for visually impaired people and point-of-sale digitalisation… Not forgetting training in the form of the SILMO ACADEMY and a warm welcome for the opticians of tomorrow.
Innovation, Creativity and Aesthetic Flair Rewarded at the Silmo d’or Awards
Organised within the context of the Silmo Exhibition, the 23rd Silmo d’Or award ceremony showcased the entire profession. From equipment makers to lens manufacturers, the prizewinners demonstrated creativity and inventive skills, deploying passion and a common goal – to advance the optics industry.
As previously reported on Infoclip.ca, click here to see all the Silmo d’or winners.
Save the date for 2017!
On October 6, 7, 8 and 9, 2017, the next edition of SILMO will celebrate its 50th anniversary, where the focus will be on renewal, by enhancing its allure to host the sector’s finest trends and innovations, along with its best brands and companies.
Click HERE for the full press release.
