Blog

August 2, 2016April 24, 2018

Transitions Optical Launches New Canadian ‘Lens Book’

PINELLAS PARK, Fla.– Making it easier for eye care professionals to share stories of influential and authentic Transitions^® lens wearers with patients, Transitions Optical, Inc. has released a new ‘Lens Book’ and online videos that feature many familiar Canadian faces.

The newly launched ‘Lens Book’ is Transitions Optical’s take on the classic “lookbook” tool used in many areas of fashion. The Lens Book showcases a collection of photography and quotes from Transitions lens wearers including Alyssa Garrison, blogger, Random Acts of Pastel; Ryan Horne, optician and eyewear stylist; and Laurence Leboeuf, Canadian TV and movie actress. The pages also highlight why these trendsetters have chosen Transitions lenses to help protect their eyes and bring out the best in everything they see.

Eyecare professionals can now find videos and photos featuring the following nine influencers wearing their Transitions lens of choice at Transitions.com/en-ca/beyond-the-lens/:

Ali Inay @inayali

Photographer

Alyssa Garrison @randomactsofpastel

Blogger, Random Acts of Pastel

Laurence Leboeuf @RealLaurenceLe

TV and Movie Actress

Coco and Breezy @cocoandbreezy

Fashion Entrepreneurs and Eyewear Designers

Phil Oh @MrStreetPeeper

Photographer behind the street-style blog Street Peeper

Robbie Stilez @stilez

Photographer

Chris Amat @christopheramat

Photographer and Designer

Vincent Brillant @montrealismes

Photographer

To read the full press release, click HERE.

August 1, 2016May 20, 2026

Marc Jacobs Launches Summer 2016 Sunwear Collection

Innovative designs and bold hues set the mood for the newest summer eyewear styles from Marc Jacobs.

Marc 33/s

These playful cat eye shaped sunglasses for women feature an ultra-flat metal frame, outlined by a playful contrast of bold lines on the temples. Available in bold colour combinations including: palladium, white, yellow, fuchsia and green.

Distributed by Safilo: www.safilo.com

August 1, 2016April 24, 2018

World Sight Day Challenge Celebrates its 10-year Anniversary

Optometry Giving Sight has launched its 10^th Annual fundraising campaign to help raise funds for people who are needlessly blind or vision impaired simply because they can’t access an eye exam and vision care provided by an optometrist.

This year’s World Sight Day Challenge will focus on the need for effective, sustainable eye health initiatives for children and adolescents. The campaign will run from September 1st until October 31^st and will help support vision care services being delivered around the world. World Sight Day is Thursday October 13^th.

For the past 10 years, thousands of Optometrists, their staff, patients, students and colleagues in industry have all taken the World Sight Day Challenge by raising funds to help eliminate the backlog of uncorrected refractive error, estimated to affect more than 600 million people.

Funds raised will help support Our Children’s Vision – a global campaign to bring better vision, and eye health services to 50 million children by 2020. This will be in addition to our ongoing support for Optometry Development programs which train local people as Optometrists.

To donate, or pledge your participation by selecting one of our Bronze, Silver, Gold or Platinum Award levels, please visit www.givingsight.org or call 1-800-585-8265 ext 4.

Our Hero Image for 2016:

Socheata is 17 years old and in her final year of studies. She recently received an eye examination as part of a School Eye Health program at her school in Cambodia, Asia.

Click HERE to read the full press release.

July 25, 2016May 20, 2026

Serengeti Goes Retro with Lerici

New style for the summer – Lerici, an ultra-trendy retro look that has a hint vintage. Like all Serengeti lenses, the Lerici offers unsurpassed optical acuity, photochromic technology that adapts to all light conditions, spectral control and comes in polarized and non-polarized lens options. Rx prescriptions available through Centennial Optical.

Serengeti is distributed in Canada by Bushnell.

www.serengeti-eyewear.com

July 22, 2016May 19, 2026

Dry Eye Disease Treatment Xiidra Approved by FDA

Shire announces that the U.S. Food and Drug Administration (FDA) has approved Xiidra (lifitegrast ophthalmic solution) 5%, a twice-daily eye drop solution indicated for the treatment of the signs and symptoms of dry eye disease in adult patients.

Shire expects to launch Xiidra in the United States in the third quarter of 2016.

“The approval of Xiidra marks a new day in treatment options for patients with dry eye disease, with the only prescription eye drop approved in the U.S. specifically to treat both the signs and symptoms of the condition,” said Flemming Ornskov, M.D., MPH, CEO, Shire. “As Shire’s first FDA-approved medicine in ophthalmics, this significant milestone advances our goal of becoming the global leader in this category, where there are unmet patient needs. We have a robust ophthalmics pipeline, and we look forward to leveraging Xiidra as our entrée into the space as we continue to develop additional innovative eye care treatment options.”

The safety and efficacy of Xiidra was studied in 1,181 patients (of which 1,067 patients received lifitegrast 5%) in four placebo-controlled 12-week trials. Each of the four studies assessed the effect of Xiidra on both the signs and symptoms of dry eye disease at baseline, week two, six and 12. Assessment of symptoms was based on change from baseline in patient reported eye dryness score (EDS; 0-100 visual analogue scale).

Read the full press release here.