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Tura Unveils Four New Models, the Perfect Accessory for Every Woman

Since Tura’s inception into the eyewear industry in 1938, the jewellery inspired, uplifting shapes and sophisticated colours in Tura frames continue to woow us! Tura introduces four new specially designed models for an October release. Each model continues to uphold the Tura standards of fashion, high quality, comfort and elegant design.

The titanium milled metal front of the R117 and the meticulously finished R116 are both full framed models perfect for any woman who loves a classic design with an extra touch of elegance. The Tura semi-rimless R531 and R533 will add further depth in your eyewear collection with the elegantly designed hand-painted enamel and their signature end tip shape of an upswept curve.

www.tura.com

New Optical Solution Launched by Adlens

Adlens®, the global leader in adjustable focus eyewear, has announced a second version of Adlens Interface ™­­, the optical solution that protects eyes from 80% of the most harmful artificial blue light1 emitted by digital screens.

Artificial blue light is a leading cause of digital eye strain, a physical discomfort that can be felt after prolonged exposure to digital screens. Due to the temporary nature of its symptoms, which include dry eyes, blurred vision, eye fatigue, and headaches, many people do not immediately recognise digital eye strain as a serious issue. However, if left unaddressed it may cause permanent cellular damage to the eye’s retina2 and lower the production of melatonin, the hormone that regulates sleep, causing disruption to the circadian rhythm3.

With eyes ill-equipped to look at digital screens for the amount of time habitual users’ demand, Adlens Interface is a protective optical solution. Its tinted lenses filter out 80% of the most harmful blue light, easing the temporary symptoms of digital eye strain and reducing the chances of long-term damage to the eye.

The new variation has an adjustable dioptre range of 0 to 2.75 to allow even easier focus on computers and hand-held devices, reducing the strain put on muscles in the eye when focusing on screens for extended periods of time.

Dr Karen Fitchett, Director of Product Management at Adlens, said: “We were thrilled with the reaction to Adlens Interface, with patient testimonials commenting on the noticeable reduction of digital eye strain symptoms and improved screen clarity.

“User focussed technologies, including computers, smartphones, and tablets, have placed new demands on our eyes to remain focused for prolonged periods of time. We decided to introduce a second design to simplify focusing on the distances required by digital devices to help reduce the strain and discomfort that eye muscles experience.

“Protective eyewear is a growing market. However the price, level of protection from blue light offered, and adjustability make Adlens Interface a unique product that will put it in a strong and attractive position among competitors.”

Adlens Interface with the 0 to 2.75 dioptre range will be available from November 2015.

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1 The International Organisation for Standardisation has identified that the most harmful light lies within a narrow visible band between 420-460nm.
2 Experimental Eye Research. “Transmission of Light to the Aging Human Retina: Possible Implications for Age Related Macular Degeneration.” December 2004. http://www.sciencedirect. com/science/article/pii/S0014483504001812
3 Harvard Health Letter. “Blue Light Has a Dark Side.” May 2012. http://www.health.harvard.edu/newsletters/harvard_health_letter/2012/may/blue-light-has-a-dark-side/

Chamonix: Simple and Trendy…

The need for simplicity and a touch of colour for a trendy look for men! The designer of Nomad created Chamonix by making pure lines and a nod to seventies-style vintage work together – the French touch!

Its originality lies in its pared-down design – easy to wear fronts with bright touches of colour placed like snow-glass frames. The integrated flex two-tone acetate temple has an imitation wood insert, a nod to the mountain lifestyle.

Chamonix is available with four acetate fronts, including a very trendy pilot shape, four metal-rimmed stainless steel fronts and a conventional groove, in a wide range of sizes (52 to 56).

In Black, Brown, Anthracite Grey and Taupe, NOMAD Chamonix is, more than ever, bound to attract non-conformist men who want, first and foremost, to be “themselves”.

Distributed by Lanctôt : www.rlanctot.com

Eye Care Companies Support World Sight Day Challenge

Eye care companies in Canada are coming together to support the World Sight Day Challenge in advance of World Sight Day, October 8.

Coordinated by Optometry Giving Sight, the World Sight Day Challenge is a fundraising initiative running throughout September and October for the prevention of blindness and impaired vision due to uncorrected refractive error.

The call to action for this year’s campaign is “eye care for all”, with an emphasis on ensuring that access to eye care is not limited by gender, geographic location or financial status, in order to help the 600 million people worldwide who are needlessly vision impaired.

CooperVision and FYiDoctors have pledged to match funds raised at their locations, while Essilor is running a worldwide “raise the flag for better vision” campaign.

Other sponsors include Alcon, Essilor Canada, Eye Recommend, Hoya, Marchon, OSI, VSP Global, Westgroupe and ZEISS, among others.

Visit http://www.givingsight.org/ to learn more.

FYidoctors Welcomes a National Treasure to their Board of Directors

Calgary  – FYidoctors announces that Arlene Dickinson has joined their board of directors. Arlene is one of Canada’s most renowned independent marketing communications entrepreneurs and is dedicated to serving and investing in entrepreneurs and the entrepreneurial lifestyle.  As an experienced board member she will add her marketing and strategic expertise to the board.

Dickinson has authored two bestselling books and her success and leadership has been recognized with multiple honours and awards including: Canada’s Most Powerful Women Top 100, the pinnacle Award for Entrepreneurial Excellent, as well as PROFIT and Chatelaine’s TOP 100 Women Business Owners. Arlene is CEO of Venture Communications a Calgary-based national marketing and communications agency with a blue chip client list.

FYidoctors was founded by some of Canada’s most reputable and respected optometrists built on the foundation that patients are the primary focus. Arlene brings a strategic focus to the company as they continue to be a leader in the Canadian market.

“The addition of Arlene to our Board comes at a perfect time in our company. She, and her team at Venture, will be instrumental in helping us with our National Brand Strategy and upcoming ambitious growth plans. Arlene’s fame aside, she is a brilliant marketing mind and a sound and experienced business person and Board member. She is the real deal. These are incredibly exciting times for FYidoctors,” says Dr. Alan Ulsifer, CEO and President of FYidoctors.

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