The date is set for February 12, 2022, to finally gather again in person at MIDO. With the launch of the next major exhibition, the doors closed on MIDO 2021 | Digital Edition, in an online version.
Almost 50,000 interactions on the business platform, 438 display pages, over 5,700 registered users, 50% international attendance. These are the numbers of the “transition” edition – between the pandemic and February 2022. MIDO’s B2B trading continues on the platform, puttingbuyers and exhibitors in contact until the next edition.
Geographically speaking, the majority of participants in this edition were European, followed by Americans and Asians. This digital format offered more than 30 exclusive events – all available online – and 60 speakers, an array of prominent guests who alternated throughout the show.
“The first ever MIDO 2021 I Digital Edition has closed, and we are extremely pleased with the outcome, thanks to the extraordinary efforts of the entire team,” stated MIDO President Giovanni Vitaloni. “Despite the very turbulent year that put us to the test, we were able to strengthen and build new confidence and trust, and we produced a digital trade show that came as close as possible to an in-person fair.”
Click HERE for the full press release.
