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Celebrating 150 Years of Canadian Vision Care

At 150 years young, we’re looking pretty good!

Optik’s Special Canada 150 issue is now available online and the print version should be at your location very shortly. The summer issue is dedicated to celebrating 150 years of eye care in Canada.

Optik’s editorial staff have worked hard to chronicle a timeline of milestone events in Canadian eye care along side key events in our history.  In an extensive timeline from 1867 to present day, they have detailed the evolution of technical advances and the evolution of the nation’s strong institutional framework supporting the provision of eye care services to Canadians.

Celebrate Canada 150 also features the evolution of both opticianry and optometry schools, which continue to provide world-class practitioners in each discipline, as well as the respective professional associations which provide a voice for eye care providers and advocate for strong professional standards.

Not least, Optik provides an ode to Canadian and First Nations eye wear designers’ passions with reflections of the nations’ past and aspirations for the future at home and afar.

It provides a measure of comfort that our industry has evolved a strong foundation to meet the challenges ahead. We hope you enjoy the issue and look forward to your comments. To all our readers and viewers, Happy 150th Birthday Canada.

As a celebration of Canada 150, we are asking viewers – what does the eye wear industry mean to you? We’ll publish the best contributions in an upcoming post and provide a small token of our appreciation to the top contributors!

Share your voice by emailing Optik at editorial@vuepoint.ca

Please remember to put your name and practice location on the email.

 

 

 

About Optik Magazine

Optik, published by VuePoint iDS is proudly 100% Canadian owned.  Our mission is to give voice to the Canadian vision care industry and contribute toward healthier vision for Canadians.

 

 

Havaianas Launches First Eyewear Collection Worldwide

In partnership with Safilo, Havaianas grows its portfolio by presenting more than 80 sunglasses proposals.

The Havaianas Eyewear collection brings the spirit of the Brazilian summer with many colours and surprising combinations.

The line features four shapes with a variety of sizes and countless colour combinations, baptized with names of famous Brazilian beach destinations: Rio, Paraty, Trancoso and Noronha. The sunglasses feature Havaianas comfortable rubber finishing with the famous rice pattern present in the sole of the flip-flops.

The sunglasses are produced in three materials: rubber, acetate and polyamide, in sizes ranging from small, medium and large. The lenses have UVA/UVB protection and come in solid, gradient and mirrored finishings.

Distributed by Safilo: www.safilo.com

Essilor Academy Canada is Motivating Concrete Action

Essilor Academy Canada has now assembled all of Essilor Canada’s training functions under a single banner, putting an outstanding team dedicated to knowledge sharing at the service of eye care professionals.

This initiative is based on Essilor Canada’s solid training experience, and is designed to meet the needs of eyecare professionals dealing with a marketplace in flux due to new visual needs and new consumer shopping behaviour.

“We are convinced that continuing education is essential to the growth and success of our business partners and to the evolution of our industry. That is why we have chosen to increase our investment in this area,” explains Pierre Bertrand, President of Essilor Canada. “Eyecare professionals are responding enthusiastically. Since January, more than 500 of them have benefited from one or more Essilor Academy Canada training courses, a number we expect to reach around 1,000 by the end of the year.”

All the training courses, whether exclusive to Varilux Xperience partners or aimed at eyecare professionals generally, combine theory with the acquisition of practical skills and know-how. Topics include sales, team management, business development, engineering the customer journey, basic optics, innovation and technology, age groups, and so on. Courses are offered in a variety of formats, from 30-minute webinars with real-time or offline participation, in-office training sessions to large-scale events, such as the Roadshow, Alive Summit and Vision Summit. Many of the courses are accredited by professional associations, and the webinars are in the process of acquiring accreditation.

Essilor Academy Canada’s training team is the largest in the industry, and many of its members are experienced opticians from different provinces. They aspire to work with eye care professionals across Canada in the co-creation of learning, knowledge, expertise and solutions.

“Beyond the sharing of knowledge,” explains Martin Lespérance, Director of Training and Development,” our goal is to get eyecare professionals motivated and passionate about learning so they can maximize the application of new skills in their daily practice and see results quickly.”

The upcoming Essilor Academy Canada training events, the Roadshow and Alive Summit, will be held September 8, in Toronto, September 22, in Montreal, and October 27, in Calgary.

Click HERE for full press release.

 

FYiDoctors Rebranding as Visique in Quebec

FYiDoctors president and chief CEO Alan Ulsifer confirmed in an interview with VMail that the Quebec locations of FYiDoctors will be rebranded and will operate under a new  “Visique” banner. Included with the rebranding is a new tagline, “See Life Clearly” or “voir la vie,” and a new bilingual website launching at http://visique.com/.

Frédéric Marchand, V-P Operations at FYiDoctors, said in a statement on LinkedIn:

“Today is a historic day for the optical industry in Quebec. I am incredibly thrilled to announce that FYidoctors, the country’s largest and fastest growing eye care provider, has brought together over 75 leading optometrists in the province under one unified banner now known as Visique. Now welcoming patients at more than 45 locations, our 100+ years of experience as Marchand Giguere combined with the comprehensive resources of the optometrist-owned and operated FYidoctors will ensure that we deliver fully customized, best in class eye care to every patient who walks through our doors. At Visique, we know that how you see things impacts how you see the world.”

Visit VisionMonday to learn more.

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