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VX Titanium Collection Available in Canada Through Centennial Optical

Centennial VX titanium EN logos 2026

Canadian eye care professionals can access the new VX Titanium Collection through their Centennial Optical representative. Designed for practices seeking premium materials at accessible price points, VX Titanium delivers lightweight 100% titanium eyewear with modern styling, durable construction, and strong dispensary value.

The collection launches with 13 men’s and women’s styles offered in two color options each, providing eye care professionals with a versatile titanium assortment designed to support both primary and second pair sales.

Built with 100% titanium construction, VX combines fashionable styling with the benefits patients look for in premium eyewear including lightweight comfort, durability, corrosion resistance, and hypoallergenic materials.

VX Titanium Centennial Optical

Benefits of Titanium

·      Lightweight comfort for all-day wear

·      Strong and durable material construction

·      Corrosion-resistant performance

·      Hypoallergenic, nickel-free material

·      Highly adjustable for customized fit

·      Minimal maintenance for long-term wearability

Collection Features

·      Easy-to-wear fashionable shapes for men and women

·      Sleek flat metal and wire rim profiles

·      Modern contrasting color combinations and stylish details

·      Comfortable PVC nose pads on all styles

·      Wider temple options for men’s styles

·      Spring hinges on select models

·      High-quality European stainless-steel screws used for hinges and rim locks

·      Designed to support premium sales and second pair opportunities

VX Titanium offers Canadian ECPs an opportunity to introduce premium titanium eyewear into their dispensary with fashionable styling, wearable shapes, and value-driven pricing designed to support profitability.

Source: Centennial Optical

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Thinking of Switching EMRs? What Optometrists Need to Know to Plan a Smooth and Secure Data Transition

EMR data migration for optometry clinics

By Maryam Moharib, BOptom, BHSc, CSPO, CAPM

In Part 1, we explored why data portability matters and the legal and technical challenges that can arise when switching EMRs in optometry clinics. Now that the “why” is clear, it’s time to focus on the “how.”

In this article, we look at how to make the data transition smooth and secure, and how to ensure that information is accurately transferred into the appropriate patient fields.

Migrating from one EMR to another is one of the most significant digital transformations a clinic can undertake. When approached thoughtfully, it can modernize workflows, improve operational efficiency, and strengthen patient care. Without proper preparation, however, it can lead to disruption, data loss, and frustration.

This article outlines the key steps clinics should take to ensure a smooth, secure, and compliant EMR migration.

Optometry-Specific Data Considerations

Optometry data presents unique challenges beyond those in general medicine. It combines clinical information, diagnostic imaging, and retail operations. Knowing exactly what data your current EMR holds—and how it is structured—is the foundation of a successful migration.

Optometric data categories can include:

  • Diagnostic Imaging: OCT scans, fundus photographs, and corneal topographies often exist in large, specialized file formats (such as DICOM). Without proper planning, images may be reduced to static PDFs, losing their interactive diagnostic value. Ensure the new EMR can import these files or integrate with compatible image viewers.
  • Refractive Prescription Data: Accurate migration of eyeglass and contact lens prescriptions is critical. If stored in proprietary or semi-structured fields, values such as sphere, base curve, and diameter must be carefully mapped to ensure accuracy in the new system.
  • Dispensing and Inventory Records: Practices that use their EMR for optical sales, lens ordering, or frame inventory must decide whether to migrate this data or archive it separately.
  • Device Integration: Diagnostic devices such as autorefractors, tonometers, and lensometers generate logs and measurements that must remain accessible. Ensure these files can be migrated or securely archived and confirm that the new EMR supports existing device integrations.
  • Patient Consent and Signatures: Electronic signatures and digital consent forms are legally binding and must remain properly linked to patient records after migration.
  • Recalls, Reminders, and Visit History: Recall schedules, reminders, and visit histories form the backbone of ongoing patient management. Ensure that patient histories, previous diagnoses (e.g., glaucoma, diabetic retinopathy), and recall intervals transfer completely to preserve continuity of care and support proactive follow-up.

“Create a data inventory spreadsheet listing each data type, where it resides, and whether it needs to be migrated, archived, or left behind.”

Key Considerations Before You Switch

Long before signing a contract with a new EMR vendor, it is important to ask the right questions. Clarity at this stage will define the success of the migration later on.

  1. Export Formats: Ask how data will be exported. Will it be delivered as structured data (e.g., HL7 or FHIR standards) or unstructured PDFs? Structured data allows for better integration and ongoing use.
  2. Costs and Timelines: Data extraction and migration often involve fees. Obtain written estimates outlining costs, timelines, and the level of support included.
  3. Security Measures: Ensure all data will be encrypted during transfer, and that storage and hosting comply with Canadian and provincial requirements.
  4. Validation Testing: Conduct a pilot migration using a small dataset. Compare records between systems to confirm accuracy before proceeding with a full migration.
  5. Access to Legacy Records: Even with a successful migration, some data may remain easier to view in the old system. Maintain read-only access to legacy records for reference.

Did You Know?
“Under Canadian privacy law, optometrists remain the custodians of patient data even after switching vendors. This means responsibility for its integrity and accessibility remains with the optometrist—not the EMR provider.”

Preparing for an EMR Migration

A structured plan is one of the strongest indicators of success. Clinics that invest time in preparation, communication, and testing experience far fewer disruptions once the new EMR goes live.

  • Inventory Your Data: Catalogue all information stored in the current EMR, including demographics, clinical notes, prescriptions, imaging, billing, and administrative data.
  • Engage Both Vendors: The smoothest migrations occur when outgoing and incoming vendors communicate directly. Define clear deliverables, timelines, responsibilities, and success criteria in the new vendor contract.
  • Plan for Staff Training: Train staff not only on the new system, but also on accessing legacy data and verifying migrated records.
  • Schedule Wisely: Choose a transition window that minimizes patient disruption, ideally outside peak exam periods.
  • Budget Realistically: Account for vendor fees, staff time, temporary productivity dips, and any dual-system access costs.

Clinicians and administrative users often identify different types of issues.

EMR data migration for optometry clinics

Validation and Testing

Once a pilot migration is complete, validate the data thoroughly. Compare patient records across systems to ensure accuracy of key fields such as diagnoses, prescriptions, and imaging files. Pay close attention to dates, authorship, and attachments, as these are often the first areas where discrepancies arise.

Involve staff from different roles in the validation process. Clinicians and administrative users often identify different types of issues. Once the pilot data is confirmed accurate and functional, proceed with the full migration with confidence.

The Bottom Line for Clinics

Migrating to a new EMR is a significant undertaking, but it does not have to be disruptive. By planning strategically, mapping data carefully, ensuring vendor collaboration, testing thoroughly, maintaining compliance, and training staff, clinics can protect years of valuable patient information while positioning themselves for long-term success.

Ultimately, a well-executed migration is not just about transferring data. It is about preserving clinical integrity, improving efficiency, and enabling your team to deliver high-quality patient care within a more advanced and effective system.

About the Author:

Maryam Moharib, BOptom, BHSc, CSPO, CAPM, is an optometrist and certified product owner and new contributor of Optik Magazine.

Maryam Moharib, BOptom, BHSc, CSPO, CAPM

Maryam Moharib, BOptom, BHSc, CSPO, CAPM, is an optometrist and certified product owner with expertise in EMR implementation and clinic workflow optimization. She brings years of clinical and project management experience bridging technology and patient care.

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New Section 301 Tariffs Could Add Cost Pressure for the Optical Industry

The Vision Council logo

As Section 122 duties approach their July 24, 2026 expiration date, the U.S. optical industry is facing the prospect of new tariffs under Section 301 of the Trade Act of 1974.

The U.S. Trade Representative has announced proposed new tariffs tied to forced labour concerns across more than 60 countries. For the optical industry, which sources frames, lenses and components from many of the affected countries, the proposals could create additional cost pressures across the supply chain.

The proposed duties differ from existing Section 301 tariffs dating back to 2018, which were aimed at deceptive and unfair trade practices. The new measures focus specifically on countries the USTR says either lack effective forced labour import prohibitions or are not adequately enforcing them.

Proposed Section 301 Tariffs

The USTR is proposing two tiers of additional tariffs:

A 10% additional tariff on imports from 14 countries and regions, including the European Union, United Kingdom, Canada, Mexico, Taiwan and Malaysia.

A 12.5% additional tariff on imports from 46 additional countries, including China, India, Japan, South Korea, Vietnam and Thailand.

Separately, the USTR has also announced findings from its Section 301 investigation into Brazil’s trade practices, proposing an additional 25% tariff on a broad range of Brazilian-origin goods. That tariff is expected to take effect after July 15, 2026.

Goods already subject to Section 232 duties would not face additional Section 301 tariffs under the current proposal. Certain product categories are also excluded from the proposed scope.

No implementation date has been established. The USTR has opened a public hearing and written comment period before making any final determination.

Additional Trade Investigations Remain Pending

The Vision Council noted that the USTR also has ongoing Section 301 investigations into structural overcapacity in manufacturing across several countries, including China, the European Union, Japan, South Korea and Vietnam.

A separate Section 232 investigation into medical devices, which may affect optical products, also remains pending, with an announcement expected soon.

“The tariff landscape continues to shift, and we know our members need clear, timely guidance to make informed decisions,” said Omar Elkhatib, Director of Government Relations at The Vision Council. “As these new Section 301 proposals add another layer of uncertainty, we are closely monitoring these developments and will continue to provide the tools, resources, and expertise our members need to navigate what comes next.”

Vision Council Webinar Planned

The Vision Council is planning a member webinar featuring Rick Van Arnam, Regulatory Affairs Counsel, to review the proposed Section 301 changes, outline steps members should consider before the comment period closes, and address outstanding questions related to the IEEPA refund portal.

Registration details and timing are expected to be shared through member communications.

Industry Resources

The Vision Council is also directing members to its suite of trade and tariff resources, including ongoing updates on tariff developments, its member-only Tariff Dashboard, and country-specific duty guidance, archived webinar recordings and related materials.

The organization says it will continue monitoring developments and providing members with timely updates, practical guidance and advocacy support.

Source: The Vision Council

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Roots Sunglasses Bring Canadian Style Outdoors

Optik Voila May-June 2026 Centennial Optical Roots Sun RTS5006 PL BLUSH BROWN

New from Centennial Optical: Roots Sunglasses is a proudly Canadian sunglasses collection designed for life outdoors and created with the needs of today’s patients and eye care professionals in mind.

The lifestyle collection combines contemporary styling with everyday performance and exceptional value. This stand-out collection is available now across Canada.

Featured model: Roots Sun, RTS5006

Distributed by Centennial Optical: www.centennialoptical.com  

About Centennial Optical

Centennial Optical is an independent, Canadian-owned company distributing ophthalmic frames and lenses, sunglasses, lab supplies, cases and accessories, nationally and internationally. Founded in 1967, Centennial sells optical goods and services to Eye Care Professionals (Optometrists, Opticians and Ophthalmologists), optical laboratories and optical retailers. Centennial is fully licensed by Health Canada to sell Class I and Class II medical devices. With corporate headquarters and central distribution located in Toronto, Centennial also has local customer service in Montreal and Vancouver.

Eyewear (Frames)

Centennial Optical began as a distributor of ophthalmic frames, selling its own exclusive brands. Today, in addition to being the Canadian distributor for several international designer brands of eyewear, such as Ann Taylor, BCBG MAXAZRIA, Ben Sherman, Champion, Christian Lacroix, FILA, Hackett, Jones New York, London Fog, Nicole Miller, Paradigm, Psycho Bunny, TLG and Vera Wang, Centennial works closely in developing and bringing to market Canadian fashion icons Alfred Sung, Roots and Beaver Canoe.

Lenses and Lab Supplies

Centennial is the Canadian wholesale distributor for Rodenstock and Kodak Lenses, plus other ophthalmic lenses from Signet Armorlite, Vision Ease, NuPolar and other lenses by Younger Optics, and lens products from a number of other manufacturers. Centennial’s house lens brands, CHOICE and Centoptic, offer customers an exceptional combination of performance and value in a wide selection of materials and treatments. Centennial is also pleased to offer a full range of lab supplies from 3M, BPI, DAC Vision and other suppliers.

Sunwear

Centennial is proud to distribute Serengeti, Bollé, and REVO Sunwear, both plano and Rx, to Canadian ECPs. As the maker of the world’s finest driving sunglass, Serengeti utilizes only the latest technologies and premium materials. Bollé constantly refines their trademark combination of fit, fashion and comfort, for high quality performance and protection. REVO sunglasses blend sleek design, tailored fit and legendary lens protection.

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Limited-Edition Oakley MUZM FatCat Returns from the Archive

OAKLEY MUZM FATCAT - June 2026

Oakley is bringing back a Y2K-era icon with the limited-edition release of the MUZM FatCat, revived from the brand’s 2004 archives.

Part of the curated Oakley MUZM collection, FatCat returns more than 20 years after its original launch, reconnecting the brand’s sport-inspired design heritage with a new generation of eyewear consumers.

The Oakley MUZM FatCat stays close to the original design, with the same organic sculpting and deep-set lenses that helped define its early 2000s look. The re-release updates the frame with Oakley Prizm™ Lens Technology, while preserving the bold proportions and Heavy Stretch Logo that made the silhouette recognizable.

OAKLEY MUZM FATCAT

The frame is made with lightweight O-Matter™ material, designed to provide durability and flexibility for everyday wear.

The release follows the recent launch of the Oakley Players Collection, which is rooted in sport and culture. The MUZM FatCat campaign is led by professional soccer player and Team Oakley athlete Alexia Putellas, whose work in sport, style and advocacy for gender equality aligns with the collection’s cultural positioning.

OAKLEY MUZM FATCAT - ALEXIA PUTELLAS
Alexia Putellas

“FatCat has that rare balance of heritage and futurism,” said Team Oakley athlete Alexia Putellas. “It’s rooted in a defining moment of sports culture but still feels like something designed for what’s next.”

Oakley MUZM FatCat will be available in two colourways: Matte Black with Prizm™ Grey lenses and Cream with Prizm™ 24K Polarized lenses.

The limited-edition frame is now available on Oakley.com, at select Oakley stores and through select partners worldwide.

Source: Oakley  

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