Transitions Optical has launched a new online training resource—the Transitions Certification Program.
The new Transitions Certification Program offers two ways to participate: one for individual eye care professionals (ECPs) to become a Transitions Specialist and another for eye care practices to become a Transitions Certified Provider. ECPs can become a Transitions Specialist by completing the required online training and passing a quiz. Once completed, they will receive a certificate, a lapel pin and a social post they can use. To become a Transitions Certified Provider, practices must have three ECPs from their office become Transitions Specialists. After successfully becoming a Transitions Certified Provider, practices earn a window cling to display in their office, social posts they can use and a specialized icon on the Transitions.com Eyecare Practice Locator.
In 2019 over 200,000 consumers searched for an eye care professional using the Eyecare Practice Locator on Transitions.com. The specialized icon will allow Transitions Certified Providers to stand out on Transitions.com to consumers using the Eyecare Practice Locator.
The online training series consists of several interactive training modules including Light is Life: “The Universal Needs for Light Management,” Light Under Control: “The Benefits of Transitions Light Intelligent Lenses,” Masters of Light: “The Role of a Transitions Specialist,” and a fourth module Transitions® Signature® GEN 8™: “New Technology. New Frontier of Performance.”
Although designed for eyecare professionals, other industry professionals such as laboratory representatives, customer service agents, and trainers may find the education modules valuable and are encouraged to sign up and take advantage of this foundational training program.
View the training resources and program requirements HERE.
Click HERE for the full press release.
