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Australia Wins Bid for World Congress of Optometry in 2021

The World Council of Optometry (WCO) announces that the 4th World Congress of Optometry (WCO4) will be held September 2-4, 2021 in Melbourne, Australia, and will run in partnership with the highly successful Australian clinical conference and trade show O=MEGA21.

Mr. Paul Folkesson, the incoming President of the World Council of Optometry, will confirm the partnership at a ceremony during the 3rd World Congress of Optometry in Orlando, Florida, on 26 October.

“I’m delighted that the WCO is heading Down Under,” said Mr. Folkesson. “We had a very strong international field of contenders wanting to host the 4th World Congress of Optometry, and the Melbourne bid was exceptional. I have no doubt that the Australians have the experience, infrastructure and professionalism to deliver an outstanding event.”

OV/SA President Elise Pocknee-Clem said: “It’s an honour to have been chosen to host the 4th World Congress of Optometry. Early September is a great time to visit, get high-quality continuing education, and see how optometry is practiced in Australia and the Asia Pacific region. It will be a tremendous opportunity for our members to come together, share ideas, and make international connections. Melbourne is a wonderful place to bring family and friends. We encourage you to discover the hidden gems of the city, and to spend some time travelling in Australia – one of the most beautiful, safest, and friendliest countries on Earth.”

The Chairman of ODMA, Robert Sparkes, said: “O=MEGA21 is the largest and most credentialed clinical conference and trade show in the Southern Hemisphere for optometry and the ophthalmic optics community. It has always been our plan to expand the reach of our new O=MEGA offering, and make it a truly regional event. We are excited about collaborating with the World Council of Optometry and hosting WCO4 during O=MEGA’s second stellar conference.”

Click HERE for the full press release.

eSight and CNIB Announce National Partnership to Benefit Canadians with Sight Loss

In honour of World Sight Day, eSight, a Canadian-based world leader in vision technology, announces a new partnership with CNIB. The partnership, the first of its kind for eSight, will expand access of its flagship product, eSight 3, to individuals living with sight loss in Canada. Recognized as a “Top Innovation” by Time Magazine, eSight 3 is an advanced assistive device that enables many individuals living with central vision loss to see more clearly.

“This partnership will make a significant difference in the lives and independence of many Canadians with sight loss,” said John M. Rafferty, President & CEO, CNIB Foundation. “With greater access to eSight, many individuals will have opportunities they never before thought possible – to see the faces of their loved ones, to return to work, to perform better in school, to rediscover hobbies and feel more confident in new environments.”

Starting October 10th, eSight 3 will be available for purchase at five CNIB locations in British Columbia, Ontario and Nova Scotia, together with training provided by both eSight and CNIB. The program will expand to CNIB locations across Canada in the following 12 months, providing greater ease of access and training support for low vision Canadians.

“CNIB was the obvious choice as our premier national distribution partner because we share a passion to change the lives of Canadians living with visual impairments,” said Sam Ifergan, Executive Chairman of eSight. “We’re proud to partner with CNIB as our premier retail and training destination where Canadians can experience the amazing benefits of eSight before they purchase.”

Click HERE for the full press release.

Ørgreen’s Minimal Vintage Acetate Collection

Building a bridge between past nostalgia and innovation, the new Minimal Vintage acetate collection has expanded the Ørgreen repertoire beyond pure titanium. Characterized by its lightness, strength, and superb colour adaptability, acetate is an ideal medium to explore bold and ambitious colour stories, a long-standing characteristic of Ørgreen products.

Photo: Stef

Distributed by Orgreen: https://orgreenoptics.com/

Lanctôt Optical Gets Distribution of BA&SH Eyewear in Canada

Lanctôt Optical has become the exclusive distributor of the French brand BA&SH Eyewear in Canada. Several optical stores served by Lanctôt are already offering this new brand to their clients.

“We developed a real affection for that brand for its dynamism and youthfulness, values that are great assets to successfully promote a brand anywhere in the world,” says Stephane Leroy, vice-president of Lanctôt Optical.

Ready-to-wear fashion brand BA&SH has been launched in 2003 by Barbara Baccara and Sharon Krief, two friends who dreamed of creating the ideal wardrobe. Their simple yet unique collections have since frequently appeared in different media and have garnered acclaims from influencers and the public.

Developed in collaboration with Seaport, their eyewear line has three collections. The Feeling Good styles are entirely composed of metal, whereas the Duos com­bine acetate and metal, and the Authentiques are completely made of acetate. Both optical and sun styles can be found in all three collections.

Click HERE for the full press release.

From Supercars to Glasses: McLaren Automotive Launches Eyewear Collection

Prisme Optical Group announces that they have signed an exclusive distribution agreement for the McLaren eyewear collection in Canada.

The British-based supercar maker has lifted the curtain on its inaugural range of sunglasses and ophthalmic frames. Made in collaboration with optical specialist L’Amy Group, the McLaren Vision Collection is made up of a wide mix of designs imbued with the McLaren DNA.

The collection is made up of Core, Premium and Bespoke frames. The latter set utilizes Industry-first 3D-printed titanium frames and option of face-scanning technology for the perfect tailored fit.

 The collection is also the first to use Leica’s Eyecare latest lenses which feature AquaDura Vision anti-reflective, hydrophobic and oleophobic coatings as well as special tints for specific environments and uses: driving, skiing, sailing, city life, and playing golf.

The Premium collection was awarded the SILMO d’Or Design Award for Technology and Innovation when it was previewed in 2018 at the SILMO optical trade show in Paris.

Click HERE for the full press release.

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