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Essilor Partners with Luxottica to Launch Enhance Your Style Offer

As independent practices look for ways to accelerate recovery, Essilor Canada has partnered with Luxottica to launch the Enhance Your Style Offer to independent eye care professionals. From July 15th through September 30th, the companies are offering a complete solution comprised of their respective best brands and assets.

“Exclusively for independent eye care professionals, we’re bringing to the market our innovative lenses together with the fashion and sportswear brands loved by many,” says Christophe Perreault, President, Essilor Canada. “Featuring Ray-Ban, Oakley, Vogue and other selections of Luxottica brands with our premium lenses eases the conversation for eyecare professionals to ensure in-store conversion for their patient’s best vision possible.”

By offering multiple pairs to patients and their family members that combine Crizal® with the Luxottica frames, eye care professionals will also receive rebates thereby supporting practice recovery efforts.

“This initiative supports eye care professionals by providing an incentive for patients to return to their practices and an added value for them when upgrading their style to premium brands like Ray-Ban, Oakley and more,” said Alessandro Mariani, VP of Marketing for Luxottica Wholesale N.A.

Click HERE for promotion details.

To read the full press release, click HERE.

Morel: Creating the Azur Collection

Morel created a series of iconic sunglass models over the years which have led to the focus of a new sunglass collection called Azur. The name Azur derives its inspiration from the French Riviera. Azur offers a sophistication and elegance as well as comfort and protection in each model. There are exquisite details in the frames highlighting Morel’s expertise.

Featured model: AZ80028A


Distributed by Lanctôt: www.rlanctot.com

Montreal Area Optical Launches Pupillometer Protector to Keep Patients and Staff Safe

Montreal area independent optical, Centre de Vision Lalonde Spiro, is making an innovative and safe method they devised for taking PD measurements available to their opticians and optometrists across the country. 

With the new social-distancing measures in effect, they wanted to find a simple and safe way to protect patients and opticians when taking pupillary distance measurements. Using a ruler places the opticians too close to their patients and the results were sometimes inaccurate, according the owner/optician Elliot Spiro.  

“To solve this problem, we designed and developed a breath shield that allows us to take measurements using our existing pupillometer with minimal physical contact. Our solution works like plexiglass panels and the slit lamp breath shield. The pupillometer is securely positioned on the shelf, there is no need for the patient to touch it and the optician achieves a more stable measurement,” said Spiro.

When the design was posted on social media, they were inundated with requests asking where it could be purchased. As a result, they decided to make these shields available to other opticians and optometrists facing the same challenges. The protective  pupilometer shields are available on their website at  www.centre-de-vision.com .

According to Spiro, the device has been endorsed by Regard Action and by the Quebec Association of Optometrists.  

Elliott Spiro is a practicing optician at Centre de Vision Lalonde Spiro.

FYidoctors Continues Growth in Ontario with Addition of Innisfil Eye Care

FYidoctors has announced the addition of Innisfil Eye Care to the company.

Dr. Morrie Sher received his Doctor of Optometry at the University of Waterloo in 1985. Originally from North York, Dr. Sher had worked in the greater Toronto area since 1988. In 2004, Dr. Sher relocated his practice to Innisfil, ON where it currently operates. Dr. Sher has special interests in contact lenses, laser vision correction co-management and low vision.

“Being a part of a company like FYidoctors gives us the opportunity to join a larger movement towards quality eye care that’s led by optometrists,” said Dr. Sher. “We partnered with FYidoctors because they understand our needs as a clinic, and they have the tools that will help us better serve the client base that we’ve established here.”

Under the FYidoctors banner, the clinic will now enjoy the benefits of FYidoctors’ Internal Freeform technology, that produces high-quality lenses from their ophthalmic laboratory in Delta, B.C., in addition to a variety of support and a wide range of designer frames.

Click HERE for the full press release.

CooperVision Encourages Free Registration for Focus on Eye Health National Summit

CooperVision is encouraging the optometry, ophthalmology, vision science and public health communities to participate in the 9th annual Focus on Eye Health National Summit, presented by Prevent Blindness on Wednesday, July 15.

The summit’s online format and no-cost registration will allow broad attendance, helping advance discussions surrounding some of the most important topics in ocular health, including the rising severity and prevalence of myopia. According to a study published in Clinical Ophthalmology in August 2018, 41.9% of U.S. children ages 5-19 are myopic.

More information and registration details are available at https://eyesummit.vfairs.com/

Within the Summit’s virtual exhibit hall, CooperVision will present its Brilliant Futures™ Myopia Management Program featuring MiSight® 1 day contact lenses.

“Our commitment to solving many of the world’s toughest vision challenges, including the rising tide of myopia, goes well beyond developing inventive products and programs for eye care professionals,” said Michele Andrews, Senior Director, Professional and Academic Affairs for CooperVision. “We believe that myopia management should become the standard of care. Only by partnering with forward-looking organizations such as Prevent Blindness and IAPB can we achieve this type of long-term change. We’re excited to take part in the Focus on Eye Health National Summit and hope to see the entire industry and our allies in myopia management participate in this year’s digital event.”

The conference keynote will be delivered by Peter Holland, chief executive of the International Agency for the Prevention of Blindness (IAPB), regarding the World Report on Vision published by the World Health Organization.

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