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A Style Worth Sharing with Your Spouse

For unisex model Olivier 3D, neubau eyewear is redefining the legendary aviator
shape. Three-dimension elements surround the stainless-steel frame, adding a
modern flair to the classic shape. Olivier 3D is the perfect mix of avant-garde and
classic styles and will compliment both male and female facial features. Seen
here in dark teal/glorious gold, Olivier 3D is the perfect accessory to complement
any exciting look.

Distributed by COS: canadianoptical.com

New Look Vision Announces the Appointment of Senior Vice-President, Business Development

New Look Vision Group announced the appointment of Jason Schonfeld, MBA, CFA, as Senior Vice-President, Business Development.

Mr. Schonfeld joined New Look Vision in November 2015 as Director, Corporate Development. Since October 2017, he has held the position of Chief Financial Officer of Iris, The Visual Group, New Look Vision’s optometric division. Prior to joining New Look Vision, he worked for several years at a major multinational accounting firm in its financial advisory services department. Mr. Schonfeld holds a Bachelor of Commerce degree from Concordia University, a Master of Business Administration degree from HEC Montréal and is a CFA charter holder.

Antoine Amiel, CEO of New Look Vision stated that: “Jason’s track record and experience, from external growth to integration of acquired business units, most recently at Iris, are instrumental to support New Look Vision’s current strategic and operating priorities.”

Source: New Look Vision

Marchon Introduces Pure to their Proprietary Brands Portfolio

Marchon Eyewear announces a new proprietary brand to their portfolio, Pure. Offering uniquely youthful eyewear in classic colorations paired with a minimalist aesthetic, Pure is the ultimate approach to lightweight, modern, mood boosting eyewear.

Available now, the Pure collection features a mix of modern titanium and plastic styles thoughtfully constructed to incorporate on-trend details and best-selling design attributes. Pure is made of lightweight materials and sleek finishes, with an elevated quality in mind. This new series of women’s and men’s styles are targeted to ages 18 – 45, but are certain to be appreciated by a wide-range of consumers.

“Pure is unlike anything we’ve seen in eyewear yet, a modern and contemporary brand for those women and men that told us that they are often bored by the selection of lightweight frames that are offered to them.” said Thomas Burkhardt, Senior Vice President of Global Brands, Marketing & Design at Marchon Eyewear, Inc. “We are thrilled to add Pure to our portfolio of proprietary lifestyle brands, it will elevate the eyewear experience for our customers.”

The newest release under the Pure brand will be available beginning this month, comprised of 4 women’s and 3 men’s titanium optical styles that play with colour and personality.

Beginning this month, the Pure optical collection will be sold through select optical retailers worldwide.

Click HERE for the full press release.

WestGroupe to Launch Life Italia Kids Eyewear Collection

Westgroupe

WestGroupe announces a distribution agreement with World Optik SRL for the North American distribution of Life Italia Kids. The initial launch of Life Italia Kids in Canada and the USA is set for early 2020.

Created to meet the needs of parents and their children, the Life Italia Kids eyewear collection offers unsurpassed durability, a comfortable fit and adorable styles for kids aged 3 to 16 years old.

“WestGroupe is thrilled to begin 2020 with a new addition to our product portfolio. This 100% made in Italy kids’ collection will be a fantastic complement to our Superflex® Kids collection as it will satisfy those parents looking for durable, “active” eyewear. Life Italia Kids has been highly successful globally, and we are excited to bring this quality brand to North America,” Says Beverly Suliteanu, VP of Product Development.

Source: Westgroupe

Scientists Develop App for Early Detection of Leukocoria

A group of scientists have developed an app that detects abnormal eye reflections from pictures. Dr. Bryan Shaw, associate professor in the Department of Chemistry and Biochemistry at Baylor University, Texas, helped develop an app that can detect disease early in children by scanning their pictures for leukocoria. In normal eyes, a test for light reflecting from the back of the retina shows up red. However, in those with leukocoria or ‘white eye’, the light reflection appears white.

Parents can use the app to scan pictures of their children from their phone to detect the abnormal white reflection, which is a characteristic found in eye conditions including retinoblastoma (a rare cancer most common in young children), Coat’s disease, cataracts, amblyopia and hyperopia.

The app, called CRADLE White Eye Detector, is available for free on IOS and Android devices.

In a study published in the journal Science Advances, the White Eye Detector app was tested on 52,982 children’s photos of 20 children with confirmed eye diseases and 20 with normal eyes. The app was able to detect known leukocoria in 1 in 3 pictures and around 1.3 years before the child was diagnosed in 80 percent of the cases. The researchers are working on improving these results in their new version.

The downside is that the app can’t distinguish between a white pupil reflection due to eye disease and the white eye that occasionally occurs in normal eyes.  “What is really needed is an app that can tell when white eye is due to an eye disease”, says Ashwin Reddy, a retinoblastoma consultant at the Royal London Hospital in the UK.

Shaw thinks it’s difficult to distinguish this based on appearance alone but does claim that white eye appears 10 times more frequently in those with eye disease. The purpose is to encourage early diagnosis.

Researcher Shaw’s own son lost an eye to retinoblastoma after being diagnosed at only four months old. “Unfortunately, we caught it too late. Looking back, we found leukocoria showing up in pictures taken when he was only 12 days old.” said Shaw.

Lisa Christian, an associate clinical professor at the School of Optometry and Vision Science at the University of Waterloo said that “I would like to remind the reader that optometrists provide comprehensive eye care to children starting at six months of age, and parents can also choose to take their child to an optometrist to confirm the leukocoria diagnosis.”

https://www.newscientist.com/article/2218476-app-can-detect-signs-of-eye-diseases-in-kids-by-scanning-your-photos/

https://www.newsweek.com/scientists-app-see-cancer-eyes-kids-1462616

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