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ZEISS Vision Centre by Leon Opens in Canada

In June 2020, Leon will open a ZEISS Vision Centre located in Richmond, British Columbia. Customers will be welcomed to an entirely new eye care experience, a contactless practice that offers great care, while at a safe distance.  The equipment and the store are both in the signature ZEISS look, as are the high-tech instruments and systems.  

Bennie Hun, ZVC Sales (left) Paul Tsang, ZVC Manager (middle) Carol Chen, ZVC Sales (right)

ZEISS Vision Centres are a successful concept that has already been rolled out in over 20 countries across the world.  Architect Elmar Gauggel designs the stores and turns each one into something truly unique.  He and ZEISS have already been honoured with a host of awards, such as the Best Architects Award 2013 for the ZEISS Vision Centre in Berlin.  One part of this holistic approach is the ZEISS Vision Analysis.  The eye care professional uses this to determine, through a series of steps, the consumer’s personal visual profile and the possible solutions.

At the end of the ZEISS Vision Analysis, the consumer will have spent as much time in eye examinations and lens consultations as they have selecting the frames.  The eye care professional will use all this information to find a suitable lens. 

ZEISS Vision Centre is owned and operated by the Leon Inc.

Click HERE for the full press release.

CooperVision Names Simon Seshadri to Lead Global Marketing

CooperVision has named Simon Seshadri as Senior Vice President, Global Marketing, effective immediately. He is responsible for executive leadership and management for the company’s Global Marketing organization, including driving product pipeline innovation and advancing standards for inbound and outbound marketing functions.

Seshadri was most recently CooperVision’s Vice President of Marketing, North America, where he also led commercial activation across key customer groups. He joined the company in 2014 as Senior Director, Global Brand Marketing for frequent replacement products, and was instrumental in introducing the Biofinity Energys® and Avaira Vitality™ contact lens brands. Prior to that, he served in international marketing roles with GE Healthcare and Bausch & Lomb, as well as working for Philips Consumer Lifestyle in Japan and North America and Boots Healthcare in the United Kingdom and Japan.

“Simon has worked on multinational brand programs within eye health, as well as outside the category with highly respected healthcare products including Sonicare, Clearasil, and Strepsils. These all required precise navigation of the business-to-provider-to-consumer model and an intimate understanding of healthcare professionals’ and consumers’ varying needs. His globally influenced vision and experiences will strengthen our partnerships with the eye care profession and spark additional market growth,” said Jerry Warner, Executive Vice President and President, Americas and Commercial Functions at CooperVision.

Seshadri earned his MBA from the London Business School and a Bachelor of Commerce (Marketing) from the University of British Columbia. He resides with his family in Pleasanton, Calif. and remains based at CooperVision’s headquarters in San Ramon, Calif.

He succeeds Guy Whittaker, who earlier this year was promoted to the position of CooperVision’s Senior Vice President, Global Strategy and Lifecycle Management.

Click HERE for the full press release.

Mood Eyewear Redefines Its Work Methods

The team at Mood Eyewear has worked since mid-March to define new internal guidelines and for external visits at optical offices. Hygiene, protection and disinfection of materials is key. Here is the action plan:

At the distribution centre:

– Superior hygiene measures to ensure safe handling of products.

– Social distancing in the office to prevent transmission of the virus.

– Employees will work at alternate times to respect social distancing measures requested by various levels of government.

– Scheduling visits in advance if a client needs to come to the office.

– Changes to returning goods to further protect employees.

During future visits to locations, the representatives will:

– Move to appointment-only visits.

– Respect and follow all health and safety protocols from each location.

– Wear a mask and ask that the client also wears one.

– Wear gloves if the representative is unable to wash their hands at the location.

– All people handling frames will be asked to wash their hands before touching the frames.

– Disinfect each frame before and after it is tried on.

– Be as efficient as possible.

– Offer enhanced billing terms, for a limited period, to allow locations to restart sales.

– Schedule virtual meetings to show collections, if preferred.

Click HERE for the full press release.

CooperVision MiSight® 1 day Success Helps Our Children’s Vision Achieve Its 2019 Goals

As pediatric myopia increases globally in prevalence and severity, CooperVision remains committed to supporting programs, such as Our Children’s Vision implemented by the Brien Holden Foundation, that prioritize children’s eye health. Over the last three years, CooperVision has donated a percentage of its MiSight® 1 day contact lens sales to the program. This continued support alongside others has helped Our Children’s Vision meet and exceed significant milestones over the past year.

In its recently released Annual Impact Report, Our Children’s Vision outlined recent achievements. The program:

  • Provided vision services such as screenings and referrals to 5,158,556 children in total – 2.1 million more children than its annual target.
  • Gave low cost or free spectacles or low vision devices to 468,978 children – 68,000 more than its annual target.
  • Delivered specialty optometrist training to 1,138 students and other supporting staff in countries where they have emerging optometry school residents.
  • Finalized the Child Eye Health Teacher Training Manual to inform partners and supporting staff engaged in delivery of services to children.
  • Established child eye health working groups in Australia and Vietnam.
  • Advocated for policy change to include school eye health in the national health plan of targeted countries, including Cambodia.

“From the newly issued report, it’s clear that Our Children’s Vision is reaching more children and providing greater access to eye health services in underserved communities than ever before,” said James Gardner, Vice President, Global Myopia Management, CooperVision. “We are proud of their achievements, made possible in part through our financial assistance from MiSight® 1 day contact lens sales. We look forward to continuing to support the program as we all band together to help manage the myopia public health epidemic.”

CooperVision has contributed more than US$300,000 from its global MiSight® sales to Our Children’s Vision to date.

Click HERE for the full press release.

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