Blog

January 8, 2020January 8, 2020

Transitions Launches New Consumer Website in Canada

Transitions Optical launched updated French and English consumer websites in Canada, with new tools to help consumers better understand their eye care and eyewear needs. Transitions.com features dynamic video content showcasing product functionality and provides an overview of the technology behind the company’s newest product, Transitions^® Signature^® GEN 8^™ lenses.

New or updated site content includes:

Transitions Signature GEN 8 – information about the technology breakthrough and product improvements
Product information about the full family of Transitions^® lens products
A Light Sensitivity Quiz to help patients learn how light impacts their eyes and life daily – the quiz offers suggestions for products that may help lessen sensitivity to light
An ECP locator for consumers to find a provider of Transitions^® lenses nearby.

Click HERE for the full press release.

January 7, 2020December 11, 2019

Custom Digitally Designed Frames by Specsy

Create custom 3D printed frames for every single patient. You Scan. You Design. Specsy 3D prints. It’s as simple as that! The Specsy turnkey retail kit enables ECPs to 3D scan patients and design custom frames on each patient’s 3D scan. Specsy 3D prints every single frame to order.

Distributed by: specsy.com

January 6, 2020January 6, 2020

Get in on the $1000 Prize Pool with VuePoint Pulse Surveys

VuePoint IDS, publisher of Optik Magazine, Optik INFO, Optik XTRA and Eye Care Business Canada, is pleased to announce VuePoint Pulse Surveys for 2020, providing $1,000 in total prizes in 2020.

Canadian ECPs can enter the contest online by completing any of the VuePoint Pulse surveys that are conducted in 2020. Survey’s are short and easy to complete and provide an opportunity for individuals to lend their opinions to help shape our industry. VuePoint will relay survey results through its various publications, keeping you up to date on the views of eye care professionals across the country.

Respondents can enter each survey once
Every time you complete a survey, you earn a chance to win one of five quarterly prizes AND a chance at the Grand Prize
More surveys you complete, the better your chances to win the Grand Prize

Each calendar quarter, five winners will be awarded $25 GiftPasses, randomly selected from all eligible entrants. The 2020 Grand Prize of $500 will be selected at 2020 year end. See contest rules for details.

The first VuePoint Pulse Survey is available now!

HOW DO YOU PROMOTE YOUR PRACTICE? – a three-minute survey!

The first survey is now available. Take a few minutes to let us know how your practice is promoted. What types of advertising do you use and what works best for you? This survey is rated for a three minute completion time. All eligible respondents will receive results by email.

COMPLETE THE FIRST VuePoint PULSE Survey Now!

See Complete Survey Rules Here.

January 6, 2020January 6, 2020

ZEISS Vision Care Canada Launches ZEISS SmartLife Lens Portfolio

ZEISS Vision Care Canada announces the launch of the ZEISS SmartLife lens portfolio, new lens design concept that addresses the evolving visual needs and challenges posed by today’s digital and busy lifestyle. ZEISS SmartLife is now available to all independent ZEISS eye care professionals nationwide.

Over the past 10 years, the shift towards using technology while on-the-go has profoundly changed the way we use our eyes and resulted in a growing number of eyeglass wearers reporting symptoms of eyestrain, tired eyes, head and neck aches. ZEISS researchers explored this trend to determine how eyeglass lenses could evolve in response to the 21^st century digital lifestyle.

The new ZEISS SmartLlife lens portfolio is designed around our modern lifestyle with the goal of offering greater all-day comfort. The new portfolio is further fine-tuned by age group and visual requirements to follow ZEISS’ continuum care objective.

“We are proud to announce the launch of our new ZEISS SmartLife portfolio today” said Bryan Rossi, General Manager of ZEISS Vision Care Canada. “Our lifestyles have evolved, and we are constantly on-the-move with our smart devices. We are now able to offer an ophthalmic lens which will meet today’s digital visual demands. ZEISS SmartLife offers superior visual comfort and a full continuum of care for patients of all ages. We are excited to hear from our partners and their patients on how ZEISS SmartLife lenses perform in the market.”

Click HERE for the full press release.

January 6, 2020January 3, 2020

Introducing the AVA Experience Based on the New Vision-R 800 Phoropter

Essilor Canada introduces The AVA™ experience, based on two technological pillars: the Vision-R™ 800, a new phoropter that includes a patented advanced optical module and a smart refraction program for a final subjective refraction value within 0.01 diopter; and a precise prescription integrated into advanced Essilor® lens designs, the AVA™ lens ordering option for Eyezen and Varilux lenses in 0.01D increments.

“According to Essilor’s latest research, 95% of people’s vision sensitivity is greater than the standard 0.25-diopter measurement”, explains Martine Ahier, Senior Marketing Manager Brands & Products. “For example, with the right correction, our eyes can detect 200 shades of blue. However, the phoropter and subjective refraction techniques haven’t really changed in a very long time. Today, the Vision-R^TM800 phoropter makes refraction more precise, while lens surfacing technologies enables integrating this more precise prescription in the lens.”

While the continuous and simultaneous changes of sphere power, cylinder axis and cylinder power of the Vision-R 800 phoropter enables reaching the final refraction more quickly, and the “Smart Tests” assist the practitioner in conducting the whole refraction procedure, these features also create a more comfortable experience for the patient. The procedure is shorter, answers are made easier to give all along the refraction and at the end, the Vision-R 800 phoropter offers the opportunity to compare refractions in a customized immersive real-life scenario making patients more confident.

Click HERE for the full press release.